Element Three

You're an #OEM that over-produced based on previous levels of demand—or a #dealer that ordered too many units and now has a body of aging #inventory. The last thing you want in this environment is to move slowly. Enter your marketing asset library. Organizations that proactively create a set of flexible, product-focused #marketing assets are the ones that will better navigate this environment and quickly move units into consumers' and end-users' hands. Dustin Clark provides more detail in our next episode of The Inventory—now live. Link in the comments to watch or listen.

What happens when AI meets the world of pickup trucks? In this episode, John and Kyler sit down with Nate Buelow, the VP of Marketing and Communications for Ram & Chrysler, to explore the strategies they’re using to navigate rapidly changing markets and evolving customer needs. Nate shares how #AI is revolutionizing #marketing, design, and user experience, making adaptability more crucial than ever. They also discuss Nate’s experience in balancing traditional and EV technologies for varied consumer segments. Listen through the comments.

When dealerships are tasked with implementing new technology like a #CRM, there are key functions tied to their business model that need considered. How will this CRM interact with your OEMs'? Does the system account for both unit sales and service revenue? Can you tailor communications to different buyer types? Dustin Clark walks through these considerations here—so that you can make the best-informed decision that serves the #dealer, #OEM, and the customer experience.

The next episode of Why You Win is now live with Marisa Riley. This #podcast episode highlights the ways CNH and Case IH get the most out of their channel marketing efforts and continue to build on the strengths of a storied brand. Listen through the links in the comments.

Earlier this year, we launched Why You Win — a show all about highlighting leaders in the world of B2B2X and how they are winning in their industries. These long-form conversations provide an opportunity to learn from industry peers who are placing bets in the OEM-dealer model. Now, we bring you The Inventory. This monthly show offers short, informational content about how to enact better marketing as an operator in B2B2X. You'll hear from digital marketers, brand strategists, and consultants on how they've helped clients launch new products, enter new markets, and ultimately, move more inventory. Our first episode with Dustin Clark is all about leveraging your #technology stack to create competitive advantage compared to other #OEMs and #dealers. Listen through the links in the comments.

Dealerships and OEMs that feel like #marketing is a black box between top-level metrics and unit sales may want to look at foot traffic as an additional input into their marketing decisions. This information allows you to test different tactics across locations to see where you experience lifts in traffic, offering another datapoint that doesn't rely on a warranty registration or lead information. Bennett Clark has an example of how this testing can come to life.

On the next episode of Why You Win, Kyler and John sit down with Kelly Kiger, the VP of Commercial Vehicle Sales at Workhorse, to explore how to maintain a startup mentality in a rapidly evolving industry. As companies navigate the shift to electric vehicles (EVs), Kelly shares her firsthand experience of setting up dealer networks, transitioning traditional dealers to EV enthusiasts, and the unique challenges that come with this dual transformation. Listen through the link in the comments.

OEMs that don't invest in understanding the post-purchase behaviors of their end consumers are leaving profitable growth on the table — so Cade Jones and John Gough are here to provide some quick advice on where to get started with repeat purchase analysis. The end result of investing in this? Marketing activity that is better tailored to each of your prospects' and customers' individual journeys. And marketing activity that more efficiently increases lifetime value.

Midwest House at RALLY Day 2 (8/28) Hot off the success of Outdoor Day at SXSW, we're bringing the Outdoor 🏕 Innovation Conversation to RALLY on Day 2 12:30-1: The Opportunity Outdoors: A Trillion Dollar Industry In The Midwest's Backyard featuring Brad Garmon of the Michigan Outdoor Recreation Industry Office 1-2: Outdoors for Everyone:Technology as a Driver for Outdoor Engagement presented by Element Three and featuring Chris Pendl of Nomadics, Steven H. of Roadpass Digital, Michelle Erikson of Plymouth Growth & the Michigan Outdoor Innovation Fund, & Grant Chapman of Glassboard 2-3: Nature's Remedy: The Outdoors as an Antidote to Burnout presented by ground game ventures and featuring Joshua Kline, Nick Smarrelli of Butler University, Jason Mejeur of OWN IT System, Andrew (Diff) Diffenderfer of Foundation Direct, & Catherine Baxter of Nettie Pickleball Co. We Midwesterners love our outdoors 🏕 and we've got four seasons 🍁 ⛄ ☔ 😎 worth of exciting ideas to explore next week in Indy. General Midwest House RSVP: https://lnkd.in/eegcNtPg Joshua Kline Aman Brar Wolf Starr Jim Tenzillo Christopher (Toph) Day Dev Mendenhall Erica Schweyer, MBA Muhammad Yasin Corey Hart Sam Shapiro Madelyn Rutter Ellie Davis Fred Hoch Renee Jones

Y'all ready to RALLY? The next stop on the Midwest House Summer Tour is the Rally Innovation Conference in Indianapolis, IN this August 27th & 28th, and man oh man do we have some cool things in the works. So grab your Rally badge (use the code RALLYxMidwest for a nice lil discount) at the link below and keep your eyes on this space for a number of big announcements over the coming weeks!!! Indy, here we come!!! https://lnkd.in/eYuUUhUq Joshua Kline Dev Mendenhall Christopher (Toph) Day Erica Schweyer, MBA Brighid King Muhammad Yasin Kevin Martin Nicole McCarthy Elle Ramel Belvin Liles III Caleb Conley Corey Hart Adam Berk Hiền Lâm Wolf Starr James Edward Feagin IV Kelli N. Jones James Chapman Paul Moore Aman Brar Jeff Erickson Elevate Ventures World Business Chicago Venture 313 ID Ventures TechTown Detroit Silicon Valley Bank Stellar Element Three Founders N' Funders Flywheel Fund TechPoint