Elemint

🚀 Exciting News: Welcoming Our New Managing Director ! 🌟 We are thrilled to share a significant moment in Elemint's journey as we introduce our new Managing Director, Séverin Naudet, who is set to lead our organization toward an even more promising future. Since joining Elemint in the fall of 2022, he has played a pivotal role in advancing several successful projects and shaping the core of our company. With over two decades of experience in the fields of technology and media, Séverin's journey is truly remarkable. He previously served as a Senior Advisor to the French Prime Minister, specializing in digital policies and championing the concept of open data. Most recently, Séverin held various leadership roles in the private sector, including his time as CEO and Founder of Socialyse, a global social media agency. He is also credited with introducing WeWork to the market in France and southern Europe. Elemint, founded in 2022, is at the forefront of empowering sports organizations, including clubs, events, leagues, athletes, and brands, to forge robust and passionate communities through the limitless potential of Web3 technologies. Fans are in for an engaging and personalized journey, where their enthusiasm is rewarded with digital assets in the form of NFTs, granting them access to exceptional experiences. Join us in congratulating Séverin on this exciting new chapter. The best is yet to come for Elemint, and we're all looking forward to this journey into the future of sport! 🏆🚀 #Elemint #Web3 #SportsTech

𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡? These 3 major brands and properties are building a new Web3 ecosystem to reward their fans. They offer an approach that's different from the one that has long prevailed: they all start with free NFTs to onboard their community and it’s a game-changer. 𝟏) 𝐌𝐚𝐧𝐜𝐡𝐞𝐬𝐭𝐞𝐫 𝐔𝐧𝐢𝐭𝐞𝐝⚽ => About 750,000 free NFTs have been claimed by fans on their first collection => In December 2022, they subsequently launched and sold out in 3 days a collection of paid NFTs called "The Devils," with a total of 7,777 available at £30 each Fans could win: ⏩ Exclusive airdrops of future collectibles  ⏩ Access to premium "ask me anything" such as connecting with legends during digital events ⏩ Match tickets, VIP and exclusive accesses to Old Trafford  ⏩ Devil surprises… ⇒ Now, they use the same model for the 23/24 season: 48 hours before each match, a new collectible item is made available on their website for fans, and it's entirely free and comes with numerous rewards 𝟐) 𝐌𝐜𝐋𝐚𝐫𝐞𝐧 🏎️ ⇒ McLaren started by releasing a free NFT drop that could be claimed during the period of each Grand Prix By collecting all the items from the McLaren Racing 23/23 collection (one per race) in their wallet, fans can have a chance to win:  ⏩ Tickets for a racing experience in 2024 ⏩ A physical collectible race poster signed by a Formula 1 McLaren team driver ⏩ A virtual meeting with McLaren Racing CEO Zak Brown ⇒ Since the beginning of the 2023 season, 574,500 supporters have claimed a total of  2.1 million free NFTs. => After the successful free NFTs, they launched in July 2023 a paid collection, building on their initial strong fan base. The 3,525 packs of 3 tokens, priced at £5 each, were sold out within 6 days! 𝟑) 𝐁𝐥𝐞𝐚𝐜𝐡𝐞𝐫 𝐑𝐞𝐩𝐨𝐫𝐭 🏈 => Watch NBA on TNT, answer recent episode questions on Discord, and earn digital tokens. => These tokens can be exchanged for digital and physical rewards, such as: ⏩ NFTs with financial value ⏩ Invitations to exclusive events ⏩ Sports memories => This collection has seen more than 2 million free tokens claimed! 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧 👇 These accessible NFT collections, devoid of complex Web3 jargon, serve as a powerful tool for strengthening the sense of belonging and recognition within a community. The strategy of offering free NFTs to onboard a broad fan base and subsequently monetizing the ultra-fans through paid collections proves to be a winning approach for sports brands. Web3 is reshaping how people connect, creating new bonds between individuals and brands. Building strong relationships with consumers is the primary goal for every brand, and communities are the path to achieving it. Members of a community should feel like they're part of something bigger than themselves. This feeling of belonging and having a purpose within a community motivates them to engage in both the physical and digital worlds.