Inactive subscribers?
Lost or a huge untapped opportunity? 🤔
While they may seem like lost opportunities, they’re actually a goldmine waiting to be re-engaged—if approached strategically.
Let's tap in.
👉 First step? Don’t just throw them into your regular email campaigns. That’s a fast way to tank your sender reputation. Instead, segment them into a separate list. 🔍
Why? ISPs (Internet Service Providers) are watching. They’ll notice if your engagement tanks—and that means your deliverability is at risk. 📉
👉 Now, send them something special. Re-engagement campaigns with subject lines that scream, “Wait! Don’t go!” but in a fun, on-brand way. You’ve got to stand out, and you know how to do it. 😉
Maybe throw in a little incentive—discount, exclusive offer, early access? 💥
🧹 But here’s the catch: if they still don’t respond after a few attempts, it’s time to clean house. The hard truth—keeping them could be dragging your whole email program down. 🔻
List hygiene is crucial. Keeping unresponsive subscribers only leads to higher bounce rates, more complaints, and lower inbox placement.
So, segment.
Re-engage.
Offer something irresistible.
If they’re still not biting, let them go. It's better for your deliverability and your wallet. 💼
And if you are still unsure what to do you know who to call—Email Industries. 💪