Global enterprise SaaS/AI products built in India are taking off 🚀 !
But getting traction in competitive and complex markets like the US is not easy, especially from afar.
At Emergent Ventures, we’ve been the first venture investors in several enterprise/SaaS/AI startups that started out of India and are building for the US and global markets. Some of these companies are now emerging leaders in their respective categories. Over the years, there have been numerous learnings on what works and what doesn’t.
There are several common threads that we see over and over for enterprise/mid-market focused startups targeting the US, for example:
✅ If the US is your ultimate target market, then the earlier you focus on the US market, the better. US as the sole initial market focus works much better than straddling multiple markets
✅ Founder presence in the US significantly boosts momentum and likelihood of success
✅ The qualities to look for in the first sales and marketing hires could often be quite different from conventional wisdom
✅ You don’t necessarily need as much upfront capital to get started with US GTM as many imagine
However, each journey is unique, so general ‘gyan’ may not always be relevant to your unique situation. We work closely with portfolio founders as they find and refine PMF in the US, and build out US Go-To-Market. Everything from iterating on ICP, use cases, positioning, messaging, initial hires in sales/marketing/customer success, lead-gen tactics, sales qualification, funnel management, connections to experts and advisors, and much more.
I will be in India later this month and early Jan, and will be doing coffee chats ☕ on US GTM with a few founders in person, in Bangalore and Delhi NCR (Gurgaon).
Format: Quick, focused one-on-one discussions on your US GTM. No investment pitch. You bring a couple of US GTM questions that you are wrestling with, and I share my perspective based on my experience working with dozens of founders at a similar stage/situation.
Who you are: Early-stage SaaS/AI/Infra/Dev Tools founder. US market is currently your primary focus from a GTM perspective. You’ve done at least some customer discovery with US customers (and/or already have some US revenues).
Drop me a DM if that is you. Please share along, and use the comments to tag other founders who may find this relevant.
Looking forward to this!
#gtm #saas #startups #ai