Envision Horizons

I’m excited to share that I’ll be speaking on a panel at FounderMade's Executive Summit next week, discussing beauty on Amazon. If you’ll be in the LA area next week, I’d love to connect. I’m hosting a dinner one evening—if you’re interested in joining, please send me a message for details. #Foundermade #ExecutiveSummit #Amazon

The demand for creative assets from agencies and brands is at an all-time high, with the challenge of scaling these efforts growing even more pressing. Brands need stunning social content, optimized product detail pages, eye-catching ads, and more. A hot topic at my agency—and likely at many organizations—is whether AI has truly advanced to the point where it can produce high-quality content that doesn’t look AI-generated. To address this, Envision Horizons tested 10 different AI tools and compiled our findings on the best options and how to achieve optimal results. Key insights from our report include: -The unexpected leader for e-commerce product photos -Comparative analysis across price points and use cases -A framework for writing high-performing prompts -Strategic recommendations tailored to your business needs Let me know your thoughts below on the evolution of AI and creative and where you have found success!

Happy Halloween! This week’s Amazon news roundup covers major developments including our free report on the top AI Image Generators for eCommerce selling, Amazon’s deal with Spotter, 2024 Streaming TV data, Amazon Halloween insights, and more… 

We're looking forward to all the amazing events on the agenda, join Laura Meyer for some exciting fireside chats on Amazon success! Send us a DM if you're interested in connecting in LA / Santa Monica.

Ever wondered how a summer-centric beauty brand drives success during the holiday season? Envision Horizons' latest case study outlines Kopari Beauty’s Q4 2023 success story! Discover how we implemented a strategic media plan to leverage their seasonal success, turning it into a year-round success playbook while keeping the momentum going! Key Highlights: 290% boost in ad sales, with 17% ACOS reduction 50.5% repurchase rate (exceeding their 48% goal) 66% of total DSP remarketing sales attributed to NTB customer purchases Discover how our team at Envision Horizons: -Overhauled advertising strategies -Leveraged Amazon's latest tools for customer retention -Pivoted product focus to match seasonal demand #Amazon #Q4 #AmazonBeauty #AmazonStrategy

Big News Coming in 2025! 🎉 At Envision Horizons, we’re committed to creating a work environment that puts people first. That’s why we’re excited to announce that in 2025, we’ll be rolling out flexible PTO and a 401k match! As a 100% remote company, we’re all about flexibility. Whether it’s taking time off when you need it or having the freedom to work from wherever you are, we want our team to feel empowered to bring their best selves to work—and to life. Planning for the future is just as important. That’s why, starting in the New Year, we’ll be matching up to 4% of our team’s 401k contributions. We’re not just focused on today; we’re helping our people build a strong foundation for tomorrow. Oh, and we’re growing! 🚀 We’re currently hiring for: • Director of Business Development • Media Directors • Account Directors • Account Managers If you’re looking for a place that values flexibility, growth, and work/life balance, we’d love to hear from you. Check out our openings here: https://lnkd.in/erSarzVt #EnvisionHorizons #Hiring #RemoteWork #WorkLifeBalance #PTO #401k #BusinessDevelopment #MediaDirectors #AccountManagement

Exciting to see Estée Lauder's grand entrance on #Amazon! What caught our attention wasn't just the launch itself, but how they're among the select beauty brands leveraging Amazon's latest platform features to create a truly innovative shopping experience. The standout? Their storefront's virtual try-on technology for foundation matching - a premium feature not available to all beauty brands on the platform. It's a great solution to one of beauty e-commerce's biggest challenges - finding the perfect shade match online. This marks The Estée Lauder Companies Inc.' 7th brand on Amazon's Premium Beauty platform, and it's clear they're not just listing products - they're creating an immersive digital beauty counter experience. Kudos to both teams for showing how luxury beauty and e-commerce can evolve together. #AmazonBeauty #EsteeLauder #Amazon #AmazonPremiumBeauty #PremiumBeauty

Here are 5 key takeaways for brands from Envision Horizons's interview at #unBoxed with Wayne Purboo, VP of Amazon Shopping Video... 1. Video content boosts Amazon sales by 9.7% on average. 2. Amazon is expanding video integration to product pages, search results, and post-purchase screens, creating multiple touchpoints for customer engagement. 3. Amazon Live allows brands to engage directly with customers, boosting sales of high-consideration products (especially in categories like electronics and beauty). Integrating live streams with other Amazon ad tools can significantly amplify campaign effectiveness. 4. Brands have seen success with "Get Ready with Me" style influencer videos on Amazon. The format enables brands to showcase multiple products in relatable contexts. 5. Post-purchase videos on thank you pages can initiate new buying journeys by showcasing additional use cases. Full Episode: https://lnkd.in/gQabeyZm Article Recap: https://lnkd.in/gGrdvnhN #AmazonUnBoxed #AmazonLive #AmazonVideo

Recorded at the Amazon Ads Partners studio at #unBoxed, Wayne Purboo, Vice President of Amazon Shopping Video, sat down with Todd M. Piechowski, MPA Piechowski, VP of Growth at Envision Horizons, to discuss the evolving landscape of video commerce on Amazon. 10 key insights for brands from the interview: 1. Video content on Amazon significantly improves purchase decisions, with brands using video seeing a 9.7% lift in sales on average. 2. Amazon is expanding video integration across its platform, including product detail pages, search results, and even post-purchase on thank you pages. 3. Amazon Live allows brands to tell deeper stories and engage directly with customers, which is particularly effective for high-consideration products. Gen Z consumers are especially interested in brand origin stories and detailed product information, which can be effectively communicated through live streams. 4. Brands should consider creating video content specifically for Amazon, rather than just repurposing content from other platforms. The effectiveness of video content varies; brands should analyze their performance and seek guidance on creating impactful videos. 5. Thank you page videos offer an opportunity for brands to showcase additional use cases or related products, potentially initiating a new purchase journey. 6. Live commerce is growing globally, but its adoption and effectiveness may vary by market due to cultural differences.High-consideration categories like electronics and beauty products tend to perform well in live commerce settings. 7. Amazon is experimenting with various content formats, such as "Get Ready with Me" videos, which allow brands to showcase multiple products in a relatable context. 8. The new Amazon Live Fast channel brings shoppable content to TV screens, creating a lean-back shopping experience for consumers. 9. Multi-touch campaigns that integrate live streams with other Amazon advertising tools (like product detail page assets and Alexa device ads) can be particularly effective. 10. Live video is becoming an increasingly important part of e-commerce, and brands should consider investing in this area to stay competitive. Live stream content can have a long-lasting impact, continuing to drive traffic and sales for weeks after the initial broadcast. Brands new to live streaming shouldn't be intimidated; Amazon offers support and guidance based on their extensive experience. Full Episode: https://lnkd.in/gQabeyZm Article Recap: https://lnkd.in/gGrdvnhN #AmazonUnBoxed #AmazonLive #AmazonLiveShopping #AmazonVideo