Envision Horizons is a top eCommerce agency with experience helping over 200 brands scale on Amazon. Our team of experts combines strategy, creativity, and proprietary technology to optimize all of the moving parts needed to scale our clients’ profitability and market share. At Envision Horizons, we know that maximizing your return on investment requires custom solutions. That’s why we offer full-service account management options for established brands, and a self-service software solution for brands who manage Amazon internally.
Our core services, including SEO and product detail page optimization, PPC and DSP advertising strategy, and inventory planning and management, are designed to provide our clients with a strong foundation and a thriving Amazon business.
We're looking forward to all the amazing events on the agenda, join Laura Meyer for some exciting fireside chats on Amazon success! Send us a DM if you're interested in connecting in LA / Santa Monica.
Executive Summit LA: The Agenda
Take a look at what we have planned for the upcoming Executive Summit in LA on November 6th.
If you're a Director or Executive from a consumer brand generating $5M +ARR, secure your complimentary ticket now - https://lnkd.in/en9eyrS9
*Agenda subject to change.
#FounderMade#ExecutiveSummitLA#ConsumerBrands
Ever wondered how a summer-centric beauty brand drives success during the holiday season?
Envision Horizons' latest case study outlines Kopari Beauty’s Q4 2023 success story! Discover how we implemented a strategic media plan to leverage their seasonal success, turning it into a year-round success playbook while keeping the momentum going!
Key Highlights:
290% boost in ad sales, with 17% ACOS reduction
50.5% repurchase rate (exceeding their 48% goal)
66% of total DSP remarketing sales attributed to NTB customer purchases
Discover how our team at Envision Horizons:
-Overhauled advertising strategies
-Leveraged Amazon's latest tools for customer retention
-Pivoted product focus to match seasonal demand
#Amazon#Q4#AmazonBeauty#AmazonStrategy
Big News Coming in 2025! 🎉
At Envision Horizons, we’re committed to creating a work environment that puts people first. That’s why we’re excited to announce that in 2025, we’ll be rolling out flexible PTO and a 401k match!
As a 100% remote company, we’re all about flexibility. Whether it’s taking time off when you need it or having the freedom to work from wherever you are, we want our team to feel empowered to bring their best selves to work—and to life.
Planning for the future is just as important. That’s why, starting in the New Year, we’ll be matching up to 4% of our team’s 401k contributions. We’re not just focused on today; we’re helping our people build a strong foundation for tomorrow.
Oh, and we’re growing! 🚀 We’re currently hiring for:
• Director of Business Development
• Media Directors
• Account Directors
• Account Managers
If you’re looking for a place that values flexibility, growth, and work/life balance, we’d love to hear from you. Check out our openings here: https://lnkd.in/erSarzVt#EnvisionHorizons#Hiring#RemoteWork#WorkLifeBalance#PTO#401k#BusinessDevelopment#MediaDirectors#AccountManagement
Exciting to see Estée Lauder's grand entrance on #Amazon! What caught our attention wasn't just the launch itself, but how they're among the select beauty brands leveraging Amazon's latest platform features to create a truly innovative shopping experience.
The standout? Their storefront's virtual try-on technology for foundation matching - a premium feature not available to all beauty brands on the platform. It's a great solution to one of beauty e-commerce's biggest challenges - finding the perfect shade match online.
This marks The Estée Lauder Companies Inc.' 7th brand on Amazon's Premium Beauty platform, and it's clear they're not just listing products - they're creating an immersive digital beauty counter experience. Kudos to both teams for showing how luxury beauty and e-commerce can evolve together.
#AmazonBeauty#EsteeLauder#Amazon#AmazonPremiumBeauty#PremiumBeauty
Here are 5 key takeaways for brands from Envision Horizons's interview at #unBoxed with Wayne Purboo, VP of Amazon Shopping Video...
1. Video content boosts Amazon sales by 9.7% on average.
2. Amazon is expanding video integration to product pages, search results, and post-purchase screens, creating multiple touchpoints for customer engagement.
3. Amazon Live allows brands to engage directly with customers, boosting sales of high-consideration products (especially in categories like electronics and beauty). Integrating live streams with other Amazon ad tools can significantly amplify campaign effectiveness.
4. Brands have seen success with "Get Ready with Me" style influencer videos on Amazon. The format enables brands to showcase multiple products in relatable contexts.
5. Post-purchase videos on thank you pages can initiate new buying journeys by showcasing additional use cases.
Full Episode: https://lnkd.in/gQabeyZm
Article Recap: https://lnkd.in/gGrdvnhN#AmazonUnBoxed#AmazonLive#AmazonVideo
Recorded at the Amazon Ads Partners studio at #unBoxed, Wayne Purboo, Vice President of Amazon Shopping Video, sat down with Todd M. Piechowski, MPA Piechowski, VP of Growth at Envision Horizons, to discuss the evolving landscape of video commerce on Amazon.
10 key insights for brands from the interview:
1. Video content on Amazon significantly improves purchase decisions, with brands using video seeing a 9.7% lift in sales on average.
2. Amazon is expanding video integration across its platform, including product detail pages, search results, and even post-purchase on thank you pages.
3. Amazon Live allows brands to tell deeper stories and engage directly with customers, which is particularly effective for high-consideration products. Gen Z consumers are especially interested in brand origin stories and detailed product information, which can be effectively communicated through live streams.
4. Brands should consider creating video content specifically for Amazon, rather than just repurposing content from other platforms. The effectiveness of video content varies; brands should analyze their performance and seek guidance on creating impactful videos.
5. Thank you page videos offer an opportunity for brands to showcase additional use cases or related products, potentially initiating a new purchase journey.
6. Live commerce is growing globally, but its adoption and effectiveness may vary by market due to cultural differences.High-consideration categories like electronics and beauty products tend to perform well in live commerce settings.
7. Amazon is experimenting with various content formats, such as "Get Ready with Me" videos, which allow brands to showcase multiple products in a relatable context.
8. The new Amazon Live Fast channel brings shoppable content to TV screens, creating a lean-back shopping experience for consumers.
9. Multi-touch campaigns that integrate live streams with other Amazon advertising tools (like product detail page assets and Alexa device ads) can be particularly effective.
10. Live video is becoming an increasingly important part of e-commerce, and brands should consider investing in this area to stay competitive. Live stream content can have a long-lasting impact, continuing to drive traffic and sales for weeks after the initial broadcast. Brands new to live streaming shouldn't be intimidated; Amazon offers support and guidance based on their extensive experience.
Full Episode: https://lnkd.in/gQabeyZm
Article Recap: https://lnkd.in/gGrdvnhN#AmazonUnBoxed#AmazonLive#AmazonLiveShopping#AmazonVideo
Unboxed was this week! I’ve summarized the key updates and shared my insights so you can stay in the loop without feeling like you missed out. #Amazon#Unboxed#AmazonAds
Amazon's annual #unBoxed conference is underway, with this morning's keynote featuring significant announcements for brands advertising on Amazon. Here are the key details brands should focus on for their upcoming strategies...
Advertising Capabilities - #AmazonAds introduced new tools leveraging full-funnel insights to help brands launch products, optimize investments, and measure performance. Key points:
1. Amazon Marketing Cloud (#AMC) now offers no-code solutions for audience and frequency analysis.
2. A new multi-touch attribution model is coming, with full rollout in 2025.
3. New audience-based bid optimization allows automatic bid adjustments for specific segments.
4. New Product Launch (#NPL) service helps introduce products within 90 days across Amazon's properties.
DSP Updates - Amazon #DSP innovations aim to improve audience reach, campaign planning, and optimization:
1. New DSP experience with streamlined campaign creation.
2. Ads data manager for cross-platform data usage.
3. Expanded #Performance+ tool, now including brand stores.
4. Improved frequency cap management and campaign hub.
5. New ad relevance capabilities announced.
Generative AI Tools - AI Creative Studio and Audio Generator help create content across formats:
1. Image generator users saw 5% more sales on average.
2. AI Creative Studio enables multi-format ad creation from a single asset.
3. Audio Generator creates interactive audio ads in minutes at no extra cost.
Todd M. Piechowski, MPA and Laura Meyer are representing Envision Horizons at the conference, shoot them a DM if you would like to meet up!
