Epsilon

Did you know 86% of customers say the experience a company provides is as important as its products or services? Successful brands know how important #customer #satisfaction is for the success of their company. Read more here: https://lnkd.in/g8m92kjb

There’s still time to register for our ADWEEK webinar with guest speaker Forrester! Join Dana LeGrand Moroze and guest speaker Rusty Warner as they discuss how the right #martech can create seamless #customer interactions.

With a smaller shopping window than usual, plus rising costs, inflation and a U.S. presidential election on the horizon, it will be even harder for marketers to cut through the noise this holiday season. 🎁 Download the 2024 Holiday shopping report for more insights. https://lnkd.in/gtjesT-b

Unlock new revenue potential in retail media. We help retailers scale up and enable brands to reach all shoppers, including those you might have missed in-store. #RetailTech https://bit.ly/4eUC8rw

Artificial intelligence (AI) is revolutionizing the marketing landscape, offering innovative solutions to optimize strategies and enhance #customerexperiences. This guide examines how artificial intelligence (AI) might revolutionize your marketing initiatives, offering helpful advice and doable methods for making the most of this powerful technology. Read here:https://lnkd.in/g93U7dkU

✅ 📅 Election day is coming up on November 5, and because of how short the holiday shopping season is this year, it’s more important than ever for marketers and retailers to plan ahead. ➡️ Learn more about how the election will impact consumer shopping trends by downloading our 2024 key events report: https://lnkd.in/gSDya5bQ

Customer data platforms (CDPs) and data clean rooms are two powerful pieces of martech, but do you know which one is right for you? In this video, Tyler McDaniel, Vice President of Product Management at Epsilon, explains the differences between these two solutions and why some brands might consider using both. Watch here: https://lnkd.in/gPdptRuY

🛍️ 64% of consumers do most of their holiday shopping in November and December, and this year, there are only 27 days between Thanksgiving and Christmas, so the shopping window is smaller than normal. Is your marketing strategy ready? Download Epsilon’s 2024 Holiday shopping report now. https://lnkd.in/gtjesT-b

Amidst the complexities of modern #marketing—the woes of third-party cookie deprecation, shifting consumer behaviors, countless digital channels—the core objective remains unchanged: #customer satisfaction. It's time to refocus on #retention strategies. When done right, they create stronger, more loyal customer relationships that are both personable and profitable. Here's how to do it: https://bit.ly/3GAr7en

📊📺 In an era dominated by #streaming platforms, where does traditional #cable TV stand? Are consumers still allocating their budgets to cable, or has streaming become the predominant choice? To find out, Epsilon conducted a survey to explore these questions, focusing on the media consumption and spending habits of different generations. Here's what we learned: ➡️ Media consumption patterns across #GenZ, #Millennials, #GenX, #Boomers and #Silents. ➡️ Spending comparisons between streaming services and cable. ➡️ Preferred platforms for accessing news, sports, TV shows and movies. Ready to tune in? https://bit.ly/45V2xCa