Etumos

Ever felt like you’re being asked to do A LOT more with a whole lot LESS? You’re not alone! In today’s budget-crunch reality, we're pulling out every trick to keep the ship steady. 📚 Michelle Wilfong-Oliphant dives into top strategies for making the most of every dollar and every hour—from scaling smarter with repeatable templates to fostering cross-team collaboration. It's a must-read if you're balancing lofty goals with leaner teams. 🔗 Get all of Michelle's tips here: https://lnkd.in/de5pCk7e #MarketingOps #MarketingOperations #MarketingAutomation #MarketingOptimization #DoMoreWithLess

Reporting 101: Customizing List Views in Marketo Learn how to customize list views in Marketo Engage to ensure accurate and organized data presentation. Learn how to create a new view, adding and rearranging columns, and editing or deleting a view.

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👻 What’s the scariest thing you could be told in MOPs? 🎃 We’ve all been there—those spooky moments when things go bump in the martech stack or ghostly data errors haunt your campaigns. 💀 Share the scariest thing you could be told and let’s banish those marketing demons together. 👀💬 #MarketingOperations #MOPs

😅 Is saying “yes” your default setting? We get it, it’s tempting to please everyone, but at what cost? Hannah Martin dives into the art of setting boundaries without the guilt trip. 🛑 Here’s a little sneak peek: 👉 How to shift the reprioritization back to the requester. 👉 Why empathy and collaboration are your secret weapons. 👉 And how saying “yes” too much leads to burnout faster than you think. 😬 Ready to say "no" the right way? Let’s get into it! 👇 https://lnkd.in/gTv5G_jq #TimeManagement #MarketingOps #WorkLifeBalance #Etumos

Meet Jamye Breidenbach, a marketing ops expert who stumbled into the field while just trying to pay the bills—and ended up finding a lifelong passion. From lead qualification to becoming a global marketing technology manager, she's discovered a knack for solving marketing mysteries and hasn’t looked back since. At Etumos, she balances client consulting, team management, and running the MOPsPROs community, all while keeping things light with plenty of laughter. Can you tell us a little about your background and how you got started in marketing operations? Like many, I stumbled into it. I was a fresh, very young adult in the world just trying to pay my bills. I started in lead qualification through a temp agency for an enterprise company and then worked my way into demand gen as an Email Marketing specialist as I was finishing college on nights and weekends. While doing so I had the opportunity to be on the Marketo implementation team and eventually found my home as the global marketing technology manager. That’s where I found a love and passion for marketing operations. Turns out I’m really good at it so I think my journey to this point has been a good one with many learning opportunities. What's the best thing about working with our team? Aside from being absolute geniuses and non-stop support for each other, I love our level of “unserious”. A day does not pass by that I don’t laugh with tears in my eyes. Cackling is a more accurate description to be honest. Humor and having fun is something I highly value in all my relationships and definitely get my fill from the crew at Etumos. What does a typical day look like for you? I have an interesting hybrid role. Consulting and working with clients is something I thoroughly enjoy so I partake a bit in this as well as manage a team of consultants as a consulting services manager. I’m also the Community Admin for MOPsPROs and try my best to keep that community safe and growing. So, while I find myself wearing many hats in a day, I wouldn’t change a thing. What's your favorite, most random MOPs task? I’m a sucker for troubleshooting, figuring out an issue, and finding a solution. I’m a modern day Sherlock Holmes in Marketing Technology. Give me a mystery and I’ll solve it. Can you share a fun fact or something people might not know about you? My husband and I have matching tattoos that we sporadically got to commemorate our recent wedding anniversary. It’s “I2I” which is a song from A Goofy Movie (shoutout 90s kids!). I would consider this our family theme song. The song conveys a message of reaching out, bridging gaps, and finding common ground to build meaningful relationships. A key lyric is “if we listen to each other’s heart, we’ll find we’re never too far apart.” I love belting it out with my husband and kids. There’s so much joy and love for life in that little moment for us. I hope it’s something my kids fondly look back on one day.

🛠️ Is your marketing tech stack feeling a bit wobbly? 🛠️ Before you hit the panic button, book a session with one of our experts through Consult-A-Goat Office Hours. We'll help you figure out if your stack needs a rebuild or just a tune-up. One hour, one topic, game-changing advice. 🚀 👉 Secure your spot today and let’s get your marketing operations back on track: https://lnkd.in/dd2qNkse #MarTech #TechStack #Consulting #Etumos #MarketingOps

🎉 From Chaos to Clarity at MOPs-Apalooza 2024! 🎉 Get ready, Anaheim! 🌴 Christine Selvaggio is going to be live on stage with the session "From Chaos to Clarity: Process Mapping for Effective RevOps Technology Management." Here’s a sneak peek of what you’ll learn: 🧩 Master Process Mapping: Discover how to turn tech chaos into clarity by mapping out your entire revenue tech stack. 🛠️ Spot Integration Gaps: Find and fix those sneaky inefficiencies that might be slowing you down. 🚀 Impact the Customer Journey: See how a well-mapped stack improves your customer experience from top to bottom! Let us know if you'll be in Anaheim in the comments! #MOPZA24 #MarketingOps

Is your marketing team constantly asking, “Can we add [insert cool feature] to our emails?” Well, the answer is usually “Yes! But...” 😅 Christine Nemeth dives into the fun (and challenges) of enhancing email campaigns with personalization, emojis, GIFs, and more! Here’s a sneak peek at what’s covered: ✨ Personalization without overdoing it and feeling a little too Big Brother 🎨 Emojis and GIFs that don't break (hello, Outlook 😬). 📹 Videos and Interactive Features and what to test first Get the full breakdown on how to strike the perfect balance between creativity and functionality. Your emails will thank you! 🙌 https://lnkd.in/dcYzA6vK #EmailMarketing #MOPs #MarketingOps #EmailStrategy #Etumos

Do you have FOMO from missing last week's Ask a Goat Live? Don't worry you can still catch all the insights and answers from our panel awesome MOPs experts including Bentley Juste, Christine Nemeth, Kyle Sosa and Michelle Wilfong-Oliphant. Our webinar is now available on-demand! 🐐 Watch at your convenience and dive into the solutions you need to tackle your MOPs challenges. 🔗 WATCH NOW > https://lnkd.in/dcCMuFir #MarketingAutomation #MarketingOperations #MarketingConsultant #MarketingOps #Etumos