Event Marketer

What’s on our #experientialmarketing radar this week: -Fans spread joy—and droplets—in Lysol’s Germ Zone 🦠 -Cardmembers eat up the American Express Gold Café ☕️ -Minus 196’s “EXTREME Vending Machine” 🍋 -Snap Inc.’s Snap Street retail pop-up 🛍️ -The Fierce Lab College Tour 👩🏫

Partner Post: Outdoor experiences are growing up, getting bigger and looking a lot less temporary. In the run-up to 2025, brands and agencies are already designing bolder builds, stronger structures and elevated al fresco experiences that connect with target audiences like never before.   Download your complimentary copy of the new-released 2025 Outdoor Experiences Guide now: https://lnkd.in/eFfebn9n

With #coloranalysis all over TikTok, Walmart jumped on board along its 40-city Style Tour to help consumers find their complementary seasons, and discover fall trends like “Denim on Denim” and “Utility Chic.”

With season two of "Squid Game" debuting in December, Johnnie Walker and Netflix forged a new global partnership, kicking off with a live-action shoot and fan experience in Times Square—green tracksuits included. 🦑

What’s on our #experientialmarketing radar this week: -Fans spread joy—and droplets—in Lysol’s Germ Zone 🦠 -Cardmembers eat up the American Express Gold Café ☕️ -Minus 196’s “EXTREME Vending Machine” 🍋 -Snap Inc.’s Snap Street retail pop-up 🛍️ -The Fierce Lab College Tour 👩🏫

"We're back in a big way..." After a four-year hiatus, Citi's Sound Vault is back in action. The concert series was resurrected Oct. 17 with a cardmember-only Jack Harlow performance at the historic Brooklyn Paramount.

If you missed any of our Watchlist Week fireside chats, it’s not too late! We have five candid and insightful conversations with 10 of this year’s Watchlist honorees available to view on demand. Visit them here: https://lnkd.in/ehaZfgrd Get to know our entire 2024 Watchlist roster: https://lnkd.in/eVAg3ydy

Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke... We indulged in it all at NACS, the trade show for the convenience store industry.

With an army of 20 "Deadpool variants," and a Big A$& Bus Tour, The Walt Disney Company unleashed costumed street teams for a cheeky guerrilla campaign tied to #NYCC.

📣 Tune in to Watchlist Week: Introducing the Watchlist, a collective of 30 brand-side event marketers who are taking experiential to new heights. Join us as we sit down with some of the honorees to talk strategy, creativity, budgets, trends, career... and much more. A new chat. Every day. All week. Watchlist Week and the Watchlist is produced in partnership with Proscenium - Experiential Live Events. #eventmarketer #eventprofs #experiential