MAS

In our third and final installment with Google Workspace's User Love Series, our Director of Creative Arianna Lebed reveals how Google Workspace with Gemini has become a seamless integration in the creative department at MAS The world of experiential marketing moves at breakneck speed but our partnership with Google gives us the creative acceleration we need to stay ahead while keeping human-centric experiences at the core of everything we do. 🎬 And that's a wrap on our series! Thanks for watching. Watch the final episode here: https://lnkd.in/eeiaN_5x

TOUCHDOWN! 🏈📣 We ended 2024 on a high note with "The Odor Defense Zone," a pop-up for Downy Rinse & Refresh at the NFL Flag Regionals. The booth featured: ➡️ Engaging demos from a real P&G scientist, showcasing the product's transformative, odor-busting capabilities. ➡️ Over 1,200+ samples passed out to the NFL Flag's #1 fans - the moms! ➡️ An interactive locker exhibit contrasting the icky odors of everyday life to Downy's top scents: Ocean Mist, Fresh Lavender, and Cool Cotton. ➡️ 18+ on-the-spot interviews with moms, now determined to incorporate Downy Rinse & Refresh into their laundry routine. #DontSweattheSweat

Gamers by day, content visionaries by night! 🎮🌃 The YouTube Gaming Summit wasn't just another industry event but a playground for tomorrow's gaming champions. From mind-expanding keynote presentations packed with actionable strategies to our legendary pop-up amusement park, creators leveled up while unlocking the ultimate side quest: BMW drag racing experiences you couldn't find anywhere else. MAS joined forces with YouTube to craft this California oasis where influencers and creators didn't just talk content — they reshaped their approach to creating. #CreatorEconomy

Powering 100+ worldwide projects in an ever-changing experiential landscape is no easy feat. We're thankful for our partners at Google Workspace, who provide MAS with the tools to continue to dominate our evolving industry. In the second installment of our User Love collaboration, our Chief Operating Officer, Melissa Mahon, chatted with Google about how this dream team partnership transforms our clients' visions to reality, one brilliant experience at a time. To learn more, visit: https://lnkd.in/ezVCaYcd

Between doomscrolling and double-shot espressos, our Chief Operating Officer Melissa Mahon has found a better way to start the day. "You're the one who sets the tone. Take a sip, take a breath, and create a day that feels good." Her weekly tap classes aren't just a Broadway throwback, they're her mental reset button. At MAS, she's surrounded by painters, DJs, gamers, and more who've discovered the same truth: creating something meaningful, whether through music, art, or community service is the path to joy. Read her full piece in this month's MOREMore for her take on balance, burnout, and brewing a life that feels good.☕️✨ https://lnkd.in/e5SeENBc

LIVE ON TV! 📹✨ We’re thrilled to share that MAS will be featured on Viewpoint with Dennis Quaid, showcasing how bold, immersive experiences are shaping the future of marketing. From our roots as a women-led, minority-founded agency to creating some of the world’s boldest experiential campaigns, MAS is built on the idea that the right story, brought to life with the right experience, can transform brands forever. We can't wait to share our story with you TONIGHT on Fox Business Network at 8:30 PM EST! If you can't tune in tonight, don't worry - we'll be airing on public television channels all YEAR long! https://lnkd.in/eMGf5Zr3

Traditionally, the gift for a sixth anniversary is iron, signifying the unbreakable bond of a strong and lasting relationship. Like iron, it’s undeniable that Nikki Anesi O'Brien portrays strength and durability — for her clients and her team. 💪⛓️ Nikki seamlessly and successfully leads our incredible accounts and new business teams, always shows up for our clients (even when they're halfway around the world), and continues to take home the prize of “boy-mom of the year” (and #1 fan in the stands.) Nikki, MAS is in awe of you and all that you do for us. Here’s to six more anniversaries… and six more after that… and so on… 🤞🥳

We're trendsetters - have you heard? 📢 ✨ MAS has partnered with Google Workspace to showcase how we use Google products to revolutionize the experiential industry: bringing bigger, bolder ideas to the world one RFP at a time. ➡️ This month, we'll be releasing three first-person testimonials from different departments across our agency, showcasing how we use Google Workspace to maximize ROI for our clients. If you're interested to learn more about MAS and our partnership, visit: https://lnkd.in/ewz2RtX6

Creativity isn't a spark—it's a discipline. In our latest MOREMore piece, Creative Strategist and MOREMore editor Alexandra Ofori-Atta explores how Jovian Zayne's insights at AdColor 2024 helped transform 'open-loop creativity drain' into meaningful action. "We keep making things because creating is how we make sense of the world. Even when it's difficult. Especially when it's difficult." When a blank page feels like judgment, remember: creative blocks aren't detours, they're part of the journey. Read the full post: https://lnkd.in/eYwk2DZN

The 10th Annual Adobe 99U Conference was held in some of New York's most prestigious, well-known creative locations, immediately transporting guests to a headspace of innovation and artistry. 🏙️ 🧑🎨 ➡️ From energizing keynotes given at Lincoln Center for the Performing Arts' Alice Tully Hall to the lively afterparty at The Museum of Modern Art - this conference achieved its goal of inspiring creative leaders to master their craft, reshape their industry, and supercharge their ideas with Adobe products.