MAS

🗳️ With elections right around the corner, we’re honored to share a special piece on MOREMore from our very own Tyra Robinson As the founder of Good People Vote and a dedicated member of our MAS design team, Tyra is here to remind us how crucial our votes are. Drawing from her experience as a creative and a civic engagement advocate, Tyra offers practical tips on how to be an informed voter, from understanding candidates to making a voting plan. Find Tyra’s full insights on MOREMore as we prepare for the upcoming election. #goodpeoplevote https://lnkd.in/eQsyiYQm

MAS always brings the #experiential magic... and today is no exception! 🔮✨ Happy Halloween from your MAS family. Wishing you a safe and boo-tiful night full of endless treats (and no unexpected tricks!) 🎃🖤👻  #HappyHalloween

Throwback to the early days. Project: Nestlé Nespresso SA Tasting Experience Location: Channel Gardens Rockefeller Center NYC Design and Production: MAS

It was the launch of a movement! 🚀✨ We proudly launched Google MADE W/ CODE in partnership with Obscura Digital. The event was tailored to junior high school kids in New York City with an interest in the power of code. ➡️ To keep attendees engaged, we proved that "What you love is made with code!" Peppering #interactive displays throughout the event, incorporating fashion and travel as an opportunity to engage with students. ➡️ With only a month's lead time, MAS developed a dynamic stage for A-list speakers Mindy Kaling and Chelsea Clinton providing a physical platform for a world Made with Code.

Did you know the average human attention span is smaller than a goldfish's? 👀🎣   As #ExperientialMarketing professionals MAS crafts epic brand moments that engage a wide variety of audiences, turning passive followers into dedicated consumers, shortening the sales pipeline, and ✨ literally ✨ meeting target audiences where they're at. One of the ways our clients' activations stand out in #oversaturated markets is through #gamification: the implementation of game-like experiences such as quests, points, rewards, and leaderboards to create lasting connections with attendees. For Google #AdWeek, we collaborated with Google Ads Marketing to demystify AI for marketers and generated pandemonium around the future of strategic media placement powered by Google #AI. The Google AI Pit Stop transformed the abstract concept of AI into a tangible, interactive experience, effectively placing marketers in the driver's seat. This activation included “a peek under the hood” of 3D-printed car models featuring AI-driven case studies, and a race simulator, "Drive to Thrive". And thanks to a partnership with McLaren Racing, attendees enjoyed a photo op and a “speedy” AI driver’s license linked to Google AI tools.   🏆 A The Drum 2024 Marketing Finalist 📈 2.8k+ Attendees (turned fans!) 📰 50+ Publications 💬 And an increase in Google's #ShareofVoice by 34% Interested in doing the same for your brand? Hit the gas here! 🏎 🌬 ➡ https://lnkd.in/eA8_p_vh

✨ From iconic throwbacks to moody ballads, the MAS team came together to share the songs they shamelessly keep on repeat. It’s not perfectly curated, and that’s exactly what makes it fun. This playlist captures the spirit of our team. Check out the full playlist in the link, and maybe you’ll find your next obsession, or feel inspired to create a playlist of your own. 🎧 https://lnkd.in/g3bGYDiU

Meet our latest cohort of residents! ✨ Each of them has a unique spark that drives their passion and creativity. From music that sets the mood to designing spaces that inspire connection, they’re all about crafting experiences that ignite something new. 🎨🔥 #CreativeSpark #MeetTheResidents #MASResidency

🛸 You’re in for an intergalactic ride! Step into UBAR, a cyberpunk world where gamers, creators, and influencers from across the globe meet. Are you ready to face the Sentinel 🦾? Hack the system, and see if you have what it takes to rise to the top. Gear up for the ultimate challenge in this futuristic realm where the stakes are high and the rewards are out of this world. Get ready to play, and may the best gamer win! 🎮

We get an inside look at what it means to be a true fan from someone very special—our very own Creative Strategist and MOREMore editor Alexandra Ofori-Atta She opens up about what it means to be a lifelong Donald Glover fan, exploring what makes his work so captivating—from redefining how music intersects with digital culture to inspiring creativity across various mediums. Discover why Glover’s artistry isn’t just about the music, it’s a cultural experience that goes far beyond just listening. 🎤✨ https://ow.ly/E06E50TNNXg

We might be biased but we have the best team around. 😉 ✨  We'll take every opportunity to celebrate our crew. So... happy #NationalBossDay to the MAS bosses! We're highlighting a few with affirmations from some of your not-so-secret admirers (coworkers.) 💌 👯♀️