Exverus Media

The April 5 TikTok deadline is quickly approaching. Consider these 5 trends for your brand's social advertising contingency plan: 1. Enhanced AI-powered personalization in social shopping 2. Augmented reality (AR) for product visualization 3. Expanded live shopping capabilities 4. Improved analytics tools for tracking cross-platform performance 5. Interactive, shoppable elements on Pinterest, Reels, & CTV More helpful tips for bolstering your social commerce strategy, with or without TikTok here: https://lnkd.in/gHGVcShw

🎯 The next era of video, commerce media & advertising From the evolution online consumption to user experience in connected TV and cross-platform media investment, the future of our industry is being shaped right now. At #NXTMediaDaysLA (May 29), top leaders will tackle the biggest challenges and opportunities ahead. Meet some of the executives driving this transformation: 💠Kristin E. – Global Head of Programmatic & Revenue Partnerships, Tastemade 💠Jim Keller – Chief Revenue Officer, Fuse Media 💠Hermelinda “Hermy” Fernandez" Fernandez – SVP, Digital Investment, Canvas Worldwide 💠Talia Arnold – Managing Director, Exverus Media 💠Raoul Marinescu – President, Digital Sales, Allen Media Group 💠Stuart Michell – Chief Commercial Officer, WHSmith North America 💠Jeffrey Coleman – Co-Founder & Chief Client Officer, BirdDog 🔥 Expect insightful debates on measurement, monetization, and engagement across platforms. 💡 Don’t miss your chance to be part of this conversation! 🔗 Secure your spot now! https://lnkd.in/d9X6K7fA #NXTMediaDays #FutureOfVideo #TVApps #AdTech #CrossPlatformMedia #StreamingEconomy

How to build a truly unified commerce strategy for your brand in 2025: 1. Invest in unified tech stacks. Look for partners that can connect the dots between physical retail, e-commerce, social commerce, and marketplaces. At Exverus, we use Skai to manage our e-com search efforts for multiple retailers. 2. Follow the customer, not the channel. Structure your marketing plan around audience segments, rather than channels to keep delivering value to your target customers wherever they engage. 3. Use mobile as the connective tissue. Mobile is often the bridge btw physical & digital experiences; it can build discovery, consideration, and conversion at once. 4. Measure across channels. Develop attribution models that reflect the complex, non-linear customer journey. And remember: Transparency and compliance will be critical as privacy regulations evolve and consumer expectations shift. Learn more below! https://lnkd.in/gdiJ89bk #commerce #commercemedia #retailmedia #retailmarketing #cpgmarketing #brandmarketing #cmo #mediaagency

Who's coming to Nashville in May to see our friend Kristin Rasmussen from Premier Nutrition: The Good Energy People onstage with MediaPost? 🙌 Register here: https://lnkd.in/gGRqSpkX #cpg #cmo #marketing #advertising #media #nashville

Do you subscribe to the *integrative* or *specialized* school of multicultural marketing? The integrative perspective says that separating multicultural initiatives reinforces divisions and treats diverse audiences as "other"; while the specialized perspective says that different communities have distinct media consumption habits which require targeted approaches. Veteran multicultural advertising experts Vanessa Pinzon and Melissa Andraos weigh in below. https://lnkd.in/gKuWtkzC #marketing #advertising #mediabuying #multicultural #diversity

Instead of targeting audiences by surface-level demographics, try this instead; it was extremely effective for our biggest brand! Talia Arnold explains at MediaPost TV & Video Summit: #consumerdata #consumerinsights #mediaplanning #mediaagency #marketingstrategies #digitaladvertising

While it's true that multicultural marketing in 2025 should just be regular marketing, appealing to underserved groups does take some thought and consideration. When brands go wrong and come across as tone-deaf, the results can be catastrophic. "From my 12 years' experience in multicultural advertising, I believe it is critical to have a Total Marketing Approach, which recognizes the importance of supporting different market segments (General Market, Hispanic, Asian, African-American, etc.) under one campaign idea and tailors the creative messaging and media plan for each segment. With the US population and buying power for these segments growing, we need to keep evolving toward Total Market Approaches." - Vanessa Pinzon, Exverus Media Director #multiculturalmarketing #marketingandadvertising #mediabuying #DEIB

While it's true that multicultural marketing in 2025 should just be regular marketing, appealing to underserved groups does take some thought and consideration. When brands go wrong and come across as tone-deaf, the results can be catastrophic. "From my 12 years' experience in multicultural advertising, I believe it is critical to have a Total Marketing Approach, which recognizes the importance of supporting different market segments (General Market, Hispanic, Asian, African-American, etc.) under one campaign idea and tailors the creative messaging and media plan for each segment. With the US population and buying power for these segments growing, we need to keep evolving toward Total Market Approaches." - Vanessa Pinzon, Exverus Media Director #multiculturalmarketing #marketingandadvertising #mediabuying #DEIB

In media planning, those who think a year ahead will win the race. What does Talia Arnold think is next in video? Listen in. #digitaladvertising #mediaplanning #mediabuying #videoadvertising #videomarketing #digitalmarketing #advertisingagency #marketingstrategy #mediaagency MediaPost Melissa Sierra USIM

Retail media networks are positioning themselves as media companies, blurring the line between RMNs as performance channels and brand channels. Hillary Kupferberg explains to Kimeko McCoy of Digiday: "We’re leveraging the media dollars that are already happening and identifying what elements of those are actually doing the work of shopper [dollars]. We’re not actually asking for incremental investment. It’s investment they’re already making, and they’re just getting more value from it." Hear more perspectives from MAGNA Global, StackAdapt, Night Market, and more below: https://lnkd.in/erbFazyz #retailmedia #retailmedianetworks #mediabuying #mediaplanning