The toughest part of enterprise deals? Engaging the right people at the right time. Intent signals reveal when stakeholders are ready to move forward. Bigger deals come from smarter targeting. Factors.ai helps you leverage G2 intent data to identify accounts that are primed for larger investments. ➡ Use Factors.ai to track accounts engaging with G2 intent signals such as product comparisons or competitor research. These accounts tend to have larger budgets and stronger intent to purchase, making them ideal for upselling or cross-selling. ➡ Personalize your approach based on their G2 behavior. Factors.ai’s segmentation tools allow you to tailor your messaging and proposals to each account’s specific needs and pain points. ➡ Analyze deal potential through Factors.ai’s reporting tools. This feature helps you forecast deal sizes and focus on the accounts that show the most revenue potential. Curious about how to grow your deal sizes with intent data? Ask us how, and we’ll show you the way! #dealsize #factorsai #upselling #g2signals
Factors.ai
Technology, Information and Internet
Stamford, Connecticut 10,881 followers
Leverge buying signals to turn in market prospects into paying customers
About us
We’re passionate about empowering B2B marketing teams to make smarter, data-driven decisions. Our mission? To help you drive more pipeline with less spend. We say this out loud - our clients have experienced up to a 30% boost in conversion rates after implementing our solution. Here’s how we do it: ✅ Account Intelligence & Analytics: We decode customer journeys and measure marketing ROI. By unifying your account data across the website, CRM, G2, and LinkedIn, we enable you to discover, qualify, and convert sales-ready accounts visiting your website ✅ Journey Analytics: With Factors, you can optimize conversions at every step of the funnel with AI-fueled insights. Understand what’s working and where adjustments are needed ✅ Revenue Attribution: Measure the impact of marketing efforts on your pipeline. Say goodbye to wasted spends and hello to predictable results ✅ Unified Reporting: Collect and crunch marketing, sales, and revenue data under one roof. Simplify decision-making and drive growth
- Website
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https://www.factors.ai
External link for Factors.ai
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Stamford, Connecticut
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Digital Marketing, AI, B2B Marketing, Account Intelligence, LinkedIn Ads, Google Ads, G2, and B2B SaaS
Products
Factors.ai
Marketing Analytics Software
Factors is a B2B visitor intelligence, account analytics, and revenue attribution platform. We help teams identify sales-ready accounts, decode customer journeys, and drive go-to-market performance — so you can maximize pipeline, with minimum spends.
Locations
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Primary
Stamford, Connecticut 06901, US
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Bangalore, Karnataka 560037, IN
Employees at Factors.ai
Updates
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Want to close deals 20% faster? Here’s how G2 intent data can help. Shorter sales cycles mean more revenue in less time. Factors.ai helps you leverage G2 intent data to focus on high-probability accounts and close deals faster. ➡ With Factors.ai, prioritize outreach to accounts that show the highest intent signals, like G2 product comparisons or review visits. This ensures your team spends their time where it matters most. ➡ Use Factors.ai to personalize follow-ups based on G2 activity. If a prospect has been reading reviews, send case studies and testimonials. If they’re comparing alternatives, focus on what sets your product apart. ➡ Track every interaction in Factors.ai to ensure your team follows up at the right time. The platform’s automation capabilities make it easy to adjust your outreach based on a prospect’s latest G2 actions. Want to learn how to shorten your sales cycle using G2 and Factors.ai? Let us know, and we’ll help! #salescycle #factorsai #closedealsfaster #g2insights
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Want to be notified when a prospect checks your competitors on G2? With Factors.ai, you can automate sales alerts that ensure your team strikes when the iron is hottest. ➡ Use Factors.ai to integrate G2 intent data directly with your CRM or Slack. Sales alerts can be automated for high-intent signals like competitor comparisons, G2 reviews, or product profile visits. ➡ Set up real-time notifications for your sales team so they can follow up with relevant messaging immediately. Factors.ai allows you to customize these notifications to ensure the right person gets the right alert. ➡ With Factors.ai, you can go beyond basic alerts. The platform lets you create custom follow-up templates tailored to the specific G2 action, enabling your sales team to respond with precision. Automated sales alerts through Factors.ai ensure you never miss an opportunity to engage a high-intent prospect. Need help setting up automated sales alerts? Ask us, and we’ll walk you through it! #salesautomation #factorsai #realtimetriggers #g2alerts
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Join us today with Chris Perrine (VP & MD, G2 APAC) and Praveen Das (Co-founder, Factors.ai) to learn how top companies are using G2 insights to boost conversions, close deals faster, and increase deal sizes. Here’s what you’ll walk away with: 1️⃣ How G2 data influences the buyer journey and helps you engage prospects at the right moment. 2️⃣ Actionable tips to nurture high-intent leads and prioritize accounts effectively. 3️⃣ Proven strategies to prevent churn and measure the true ROI of buyer intent. 📅 When: Today, October 23rd 🕔 Time: 5 PM IST | 7:30 PM SST This is your chance to harness buyer intent for better pipeline results. Don’t miss it! 📌 Link to register for the webinar- https://lnkd.in/gGPmZqfm #b2bmarketing #g2intent #factorsai #leadnurturing #webinartoday
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What if your CRM could automatically prioritize high-intent leads? Turning intent data into action requires seamless integration with your CRM. Factors.ai makes this easy by syncing G2 intent signals with platforms like Salesforce or HubSpot. ➡ With Factors.ai, sync G2 intent data directly into your CRM. This allows your sales team to instantly see which accounts are showing buyer intent and take action accordingly. ➡ Use Factors.ai to set up automated triggers. For instance, when a prospect visits a G2 competitor comparison page, Factors.ai can notify your sales team through Slack or CRM, enabling immediate, targeted follow-up. ➡ Prioritize outreach using Factors.ai's lead scoring capabilities. This ensures your team focuses on high-intent accounts based on the G2 signals they’re generating, such as viewing your product page or checking out alternatives. By integrating G2 data with Factors.ai, your CRM becomes a powerhouse of insights that drive real-time engagement. Chris Perrine (VP & MD, G2 APAC) and Praveen Das (Co-founder, Factors.ai) will unveil practical strategies to leverage G2 Buyer Intent data effectively tomorrow. 📌 Register for the webinar: https://lnkd.in/gGPmZqfm #crmintegration #salesautomation #factorsai #realtimealerts
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Factors.ai reposted this
Co-founder at factors.ai | Signal-based marketing for high-growth B2B companies | I write about my founder journey, GTM growth tactics & tech trends
G2 plays a much bigger role in the buyer journey than you realize In fact, we've analyzed customer data and noticed that G2 intent spikes between the "deal creation" and "deal closure" stages When you incorporate G2 intent signals across the customer lifecycle, you'll find a wealth of insights you can use to refine your GTM strategy But how do you activate G2 buyer intent? Find out on Wednesday when Chris Perrine and I discuss how G2 and Factors can play a role in shaping your sales and marketing efforts to win more deals 🕔 5pm IST | 7:30pm SST 📆 23rd October 2024 Link to register in the comments below ⬇️
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G2-influenced accounts convert 66% better than paid search traffic. Here’s how to target better based on intent ⬇️ ➡ Sync G2 intent signals directly into Factors.ai. With this integration, you can automatically segment accounts based on their behaviors, such as viewing your G2 product page, comparing competitors, or reading reviews. ➡ Use Factors to create dynamic personalized marketing campaigns based on these segments. Set up LinkedIn ads, email sequences, or retargeting campaigns designed to speak to each group’s unique intent. ➡Optimize these campaigns in real time. By tracking campaign performance, you can see which ads or messages are working and fine-tune them for better engagement and conversion. Factors.ai x G2 makes this process seamless, turning intent signals into campaigns that convert. Chris Perrine (VP & MD, G2 APAC) and Praveen Das (Co-founder, Factors.ai) will unveil practical strategies to leverage G2 Buyer Intent data effectively on 23rd Oct. 📌 Register now for the webinar: https://lnkd.in/gGPmZqfm #targetedmarketing #g2signals #factorsai #personalizedcampaigns
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We have seen that accounts influenced by G2 are 61% more likely to convert. Buyers visit G2 during two critical moments—after a deal is created and during renewals With Factors.ai, you can track these high-intent signals in real time, allowing you to reach out when prospects are most likely to engage and move forward. ➡ Buyers visit G2 at three key points: after a deal is created, during renewal periods, and when evaluating new solutions. Monitor these behaviors and sync them with your CRM for immediate follow-up. ➡ Leverage Factors.ai’s real-time notifications to alert your sales team when accounts visit your G2 profile, check competitors, or explore alternatives. Timing your outreach to these events can significantly improve response rates. ➡ Automate personalized messaging that aligns with these buyer stages. For example, send detailed product information after a deal is created or exclusive renewal offers before the buyer checks alternatives. By tracking these critical moments you can turn G2 insights into actionable sales opportunities. Chris Perrine (VP & MD, G2 APAC) and Praveen Das (Co-founder, Factors.ai) will unveil practical strategies to leverage G2 Buyer Intent data effectively on 23rd Oct. 📌 Register now for the webinar- https://lnkd.in/gGPmZqfm #buyerjourney #factorsai #g2insights #salesstrategy
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How does G2 Buyer Intent data shape your buyers' decisions? Find out the secrets on October 23rd. Chris Perrine (VP & MD, G2 APAC) and Praveen Das (Co-founder, Factors.ai) will unveil practical strategies to leverage G2 Buyer Intent data effectively. What you'll gain: 1. G2's Buyer Journey Impact • Uncover G2's influence at each buying stage • Learn to engage prospects more intelligently 2. Harnessing G2 Buyer Intent Data • Discover actionable tips for lead nurturing • Gain deeper customer insights 3. Churn Prevention & ROI Measurement • Identify early warning signs to prevent churn • Track key metrics linking G2 to revenue growth and much more.. 📅 Oct 23, 5 PM IST | 7:30 PM SST If you’re serious about leveraging buyer intent for higher conversions, this webinar is for you. Register now from link in comments ⬇️