Factors.ai

Your audience doesn’t need more content. They need the right content. Join Lashay Lewis and Janhavi Nagarhalli 🌻 tomorrow as they unpack: → The 2025 content marketing blueprint → How to create content that turns into sales → The biggest mistakes to avoid 📅 Feb 12th | 9 AM EST | 7:30 PM IST 🔗 Register now! https://lnkd.in/dEn-MYhc #contentmarketing #growthstrategy #marketinghacks

"SEO is dead" "Content marketing is dead" The only thing that should be dead are these tired old cliche phrases used by B2B marketers 👀 In this new age of AIO and GPTs taking over, brands can still thrive and generate revenue with content marketing 💰 Wanna know how? Join Lashay Lewis and I as we reveal the answers and tell you what works in content today 🙌🏻 When? 12th Feb 2025 📆 Time? 7:30pm IST | 9am EST 🕖 Where? Right here on Linkedin ✅️ If you want to make the most out of your content, mark the date on your calendars for this cant-miss event We hope to see you there 🥂

Join us for an insightful session at Arali Enterprise Expeditions, where Srikrishna Swaminathan, founder & CEO of Factors.ai, will share practical insights and strategies for building an effective go-to-market engine from scratch. Drawing from his experience of building and leading Factors.ai, Srikrishna will talk about his journey of building out GTM motions for early stage startups - from identifying winning channels to leveraging AI in your marketing stack. What We'll Be Talking About: - The story behind Factors.ai - key pivotal moments and hard-earned lessons - Their experiments with different GTM channels: from conferences and cold outbound to LinkedIn and G2 partnerships - Major mistakes teams make when starting paid campaigns on LinkedIn and Google Ads Event Details: Date: January 31st, 2025 Time: 4:00 PM - 6:30 PM IST Location: Indiranagar, BLR Registration link: https://lu.ma/xs8j1zsf Rajiv Raghunandan | Arun Raghavan | Svetha Ravi | Azhar Yakkundi | Harsha Sachdev | Swati Dixit | Harshal G. | Sujata Krishnan

We at Factors.ai are building a unified data layer and AI agents for decision-making and workflow orchestration in B2B marketing. And looking to hire smart, technically skilled engineers with a proven track record. If you're interested, feel free to apply or DM me!

Most companies collect buyer intent data but fail to act on it. Upflow turned it into 35% of their pipeline. We break it all down in our upcoming webinar with the experts. Here's what you'll learn:  ➔ How Upflow uses G2 intent data to guide buyers from awareness to decision.  ➔ The strategies which enabled them to align sales and marketing for maximum effect.  ➔ Practical tips on how to use intent data with Factors.ai for LinkedIn Ads and workflows. Meet the speakers: 🎙️Aashima Lamba, Sr. Manager DG at Upflow 🎙️Christine Li, VP Global Partnerships at G2 and Praveen Das. 🗓️ When: January 29, 2025 ⏰ Time: 10:30 AM EST | 9:00 PM IST Register here: https://lnkd.in/gNxUXtWE

Your G2 intent signals could drive 35% (or more) of your inbound pipeline. Yes, you read that right. Upflow did it—and we’re sharing exactly how they made it happen. In this live webinar, you’ll learn: ➔ Why intent data is a game-changer for demand generation. ➔ How G2 intent data supports every step of the buyer’s journey. ➔ Practical tips to align sales and marketing for maximum ROI. ➔ Real-world strategies to transform your LinkedIn ads and workflows with Factors.ai. Meet the experts: 🎙️ Aashima Lamba: Sr. Manager, DG at Upflow 🎙️Praveen Das: Co-founder at Factors.ai 🎙️Christine Li: VP Global Partnerships at G2 🗓️ When: January 29, 2025 ⏰ Time: 10:30 AM EST | 9:00 PM IST 🎟️Register from the link in comments ⬇️ Let’s make your intent data do more than just sit there. Sign up and start driving real results!

Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked and host of the LinkedIn Ads Show podcast for an insightful session packed with actionable strategies to maximize ROI from LinkedIn Ads. Whether you're looking to control your ad spend or maximize and prove ROI this event is a must-attend for B2B marketers and growth-stage companies aiming to make the most of their LinkedIn advertising budget. What you’ll learn: 🎯 Spot and fix campaign settings that might be silently draining your budget. 💰 Master smart bidding strategies to achieve maximum impact for every dollar spent. 📈 Implement impression caps and stop-loss rules to cut waste and improve ad performance 💡Gain exclusive tips to drive ROI and elevate your LinkedIn Ads strategy. Leave this session with practical insights you can apply immediately to boost your campaign performance and efficiency. Don’t miss this opportunity to learn from one of the leading voices in LinkedIn Ads. Register to get an email of the recording.

With $150M+ in LinkedIn Ads spend managed, AJ Wilcox has mastered what it takes to drive ROI—and now he’s sharing his expertise today. Join AJ Wilcox, founder of B2Linked | LinkedIn Ads Performance Agency, and Praveen Das, co-founder of Factors.ai, for a live session packed with 6 advanced LinkedIn Ads strategies to help you succeed in 2025. What you’ll learn: ➡️ Campaign settings to optimize your spend ➡️ Smart bidding strategies to get better results ➡️ Impression caps and stop-loss rules to improve efficiency ⏰ Time: 11:15 AM CT | 10:45 PM IST AJ’s insights are built on years of experience managing LinkedIn Ads for some of the biggest names in B2B. If you’re looking to make your LinkedIn Ads work smarter in 2025, don’t miss this! 👉 Link to register is in the comments. #b2bmarketing #linkedinads #performancemarketing #webinar #demandgeneration

Meet Janhavi Nagarhalli 🌻, our talented Content Marketer who turns words into magic that makes people take action. ✨ When she's not at work typing away on her laptop, you’ll find her out with friends, traveling to new places, or binge-watching her comfort shows. Her approach to life isn't to go with the flow; it's to make your own flow! A fun fact about Janhavi: She’s a pro whistler! In fact, she goes around the office whistling random tunes too (which may or may not disturb her colleagues)🎵 Her secret work weapon? A Pomodoro timer to strike the perfect balance between productivity and well-deserved breaks. The buzzword she wishes could disappear? Supercharge (and honestly, she’s got a whole list). If you’re looking for a binge-worthy show, she gives a big thumbs up to Succession for its blend of humor and insanity. Janhavi’s mantra? "Life is short—shoot your shot. Rejection is just redirection." Whether trying something new, starting a project, or asking someone out, she believes every “no” is a step toward something better. #teamfactors