Fair Folk is a full-service ad agency in Boston. We're a small, all-creative shop that's built big brands from the ground up. But we're the most un-agency agency you'll ever meet. That's because we don't operate like other agencies, and we're not just saying that. Visit our site to learn about what makes us different.
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110 K Street
Suite 310
South Boston, MA 02127, US
Honored that Athletic Brewing / Fair Folk has been deemed by The Dieline (one of the most credible authorities on packaging design) to be in the top 20 best beer designs of ALL TIME. Some real heavy hitters in the mix too... So you KNOW it's legit. https://lnkd.in/eJssuH5e
Well, well, well…if it isn’t new work for our old friends Athletic Brewing Co., or should we say, the #1 non-alcoholic beer brand in the world. Some say they’re the next Google, Kleenex, or ChapStick of our generation—the defacto name of delicious NA beer. No matter what you’re looking for in a great NA beer, there’s only one name that brings it all to the table: It’s Athletic. And given the fact that today, May 16th, is Ask For Athletic Day. Here’s your CTA: #AskForAthletic Now please give a round of applause for the incredible team who brought it all to life: Client: Athletic Brewing Co. Agency: Fair Folk ECD: Kevin Cimo, Jon Casey CD: Amanda Roberts, Emily Nollet Agency Producer: Angelica J. Batts Editor: Dave Shaw Addt’l Edits: James Dunoyer Colorist: Robert (Robby) Bessette at Color Refinery Music: Brian Englishman Production: Fancy Director: Steve Mapp EP: Carolyn Pedrossian LP: Buttons Pham DP: Tod Campbell https://lnkd.in/ezfUUJ5F
TBT: Bringing back this gem, in hopes that it gets Brad back on the ice for Friday's game. As part of the Warrior QRE stick launch video, we captured a scene of Brad Marchand wearing a fake mustache and driving a "Zamboni”. The footage was too funny not to do more with it, so we wrote and recorded this catchy track and set it to the footage. Warrior liked it so much they worked with the Bruins to have it played at every home game between periods when they were cleaning the ice… and wouldn’t you know, people actually sang along with it. https://lnkd.in/ese22sZ6
Another fun one from not too long ago, Warrior Sports looked to us to launch their Alpha DX with the help of NHL players Leon Draisaitl of the Edmonton Oilers, Dylan Larkin of the Detroit Red Wings, and Drew Doughty of the L.A. Kings. https://lnkd.in/evhFgzvP
With the NHL playoffs upon us, we thought it would be fitting to share some of our favorite videos we've made with the fine folks at Warrior Sports. The Warrior QR Edge Launch video, “The Cover-up,” featuring Brad Marchand, Mark Scheifele, Ryan Suter, and Biz Nasty. Elite hockey players do anything to gain an edge on their competition. These players are looking to maintain any advantage possible, meaning they don’t make a habit of sharing their “secrets” with opponents. With it’s unmatched attributes, the QR Edge is one of these “secrets,” and so naturally players don’t want other players knowing they’re using it. https://lnkd.in/eQP7rtUk
We've never been great at talking about ourselves (especially here on LinkedIn), but we're damn good at telling our clients stories. Check out their epic adventure story below. One of our proudest achievements is what we've helped build with our friends at Athletic Brewing Co. We started with them when it was just an idea, we turned that into an idea with a name... then a brand... and we're almost to the point where it's a household name. Naming, identity design, illustration, packaging design, product launches, brand campaigns, video production, radio, POS, OOH, web... anything you can think of, we've been a part of it... hand in hand with the tremendous team that Bill & John have built over the years. https://lnkd.in/e38dBh7F
Fair Folk reposted this
NEW WORK: Behold, the next big phase in the @trilliumbrewing story… it was a full design team effort bringing to life the eclectic look and feel of Trillium Spirits. The goal was to take the standard back of bar aesthetic, full of varied shapes and sizes, colors and illustration styles, and recreate that perfectly curated feeling all within one brand. This is just the beginning, there’s a boat(drink)-load more to come. Photo credit: Conor Doherty
NEW WORK: Behold, the next big phase in the @trilliumbrewing story… it was a full design team effort bringing to life the eclectic look and feel of Trillium Spirits. The goal was to take the standard back of bar aesthetic, full of varied shapes and sizes, colors and illustration styles, and recreate that perfectly curated feeling all within one brand. This is just the beginning, there’s a boat(drink)-load more to come. Photo credit: Conor Doherty