ICYMI: Check out our article in Greymatters, Greystone.Net's healthcare blog, to discover a strategic framework to guide AI adoption. Learn how to leverage data, upskill your team, and create efficiencies in your healthcare marketing strategy. Read the full article here: https://bit.ly/3NaohBx
As AI transforms healthcare, many marketers are unsure where to start. Fathom provides a strategic framework to help guide marketers on their AI adoption journey. We found this tip about unlocking data useful: "Healthcare marketers have the datasets to empower better, smarter, and more effective strategies. However, this data is often inaccessible, messy, or, at the very least, underutilized. These are all challenges AI can solve. As soon as possible, gather the various data stewards at your organization to create a unified data warehouse. Remember, you don’t need access to PHI to optimize marketing campaign performance." https://bit.ly/4eoP7BV