Fenimore Harper Communications reposted this
Just how much influence did TikTok have over the recent UK election? Of the 1000 TikTok users surveyed about how the social media platform impacted their voting decisions: 🗳 22% said content on TikTok inspired them to vote instead of abstaining. 🗳21% changed their voting intentions because of posts they saw on on TikTok. 🗳70% found TikTok trustoworthy or more trustworthy than traditional media. 🗳44% say their opinion of a politician or party was changed by what they watched on the platform. See more of the findings from this recent study conducted by Cint and Fenimore Harper Communications ⤵ https://lnkd.in/gNigbQCW