Experiential marketing is about transformation. OCVIBE's vision of the highly anticipated Downtown Experience for Orange County, California, embodies this in every sense. This week, FGPG proudly transformed the ARTIC into an 82,000-square-foot preview experience, immersing the community–from local residents and city officials to professional athletes and sports fans—in Anaheim’s future surrounding the Honda Center.
Curved LED content walls showcased OCVIBE’s vast and vibrant plans for the New Downtown. Guests stepped into an experiential journey through OCVIBE’s parks, concert venues, nightclub and music scene, Anaheim Ducks sports space, culinary flavors, and art zones. The surprise announcement of Golden Bear's return–a venue near and dear to my heart–captured an iconic piece of OC history.
Humbled gratitude to the amazing OCVIBE marketing, events, and venue teams for your trust and confidence with your launch: Tracee Larocca, Jennifer Arnoldt, Katie Pederson, Kris Loomis, Jennifer Chapman Riordan, Jason Davis, Patrice Speed, Lauren Parker, Jenny Beatty, Arlene James, and Evelyn S. Lee. Hugs and appreciation to our small army of partners, including AVX and Park West, for your respective and united partnership in bringing the vision to life.
Orange County Register shares the details: https://lnkd.in/g_txJgbH
#ocvibe #experientialmarketing #anaheim
