Fi

Fi

Technology, Information and Internet

New York, New York 6,719 followers

The Next Generation of Smart Dog Collars

About us

Welcome to Fi. We’re a passionate team of alumni from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge tech to revolutionize what it means to be a dog parent. The dog industry remains firmly stuck in the past, but we're not satisfied with the status quo. Fi is leveraging our team's talent and expertise to improve the lives of 100 million+ dogs in the U.S. Real-time location tracking, activity and step counting, sleep and behavior monitoring – and that's just the beginning. The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where your pet can tell you when something feels off. That's the future we're building at Fi. Join us in our pursuit of the “impossible,” which really means “let me find a way,” to redefine the future of dog ownership together.

Industry
Technology, Information and Internet
Company size
51-200 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2017

Locations

  • Primary

    419 Lafayette St

    2nd Floor

    New York, New York 10003, US

    Get directions

Employees at Fi

Updates

  • View organization page for Fi, graphic

    6,719 followers

    Last week, Fi transported 82 pack members (and 17 dogs!) from all around the country to the Catskills for our annual all-hands offsite, Unifi. With 4 days and 3 nights of a jam-packed agenda, from Fi-mily Feud to Carnival night, Unifi brings colleagues together in ways that simply can't happen over Zoom.

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      +1
  • View organization page for Fi, graphic

    6,719 followers

    Last week, we teamed up with Cool Down Running, Cleo&Hooman, and Woof Wellness for NYC's 'Wag N Run' along the West Side Highway. Hundreds of dog lovers joined us for an evening of running, adoptable dogs, and so much more!

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  • Fi reposted this

    Episode 348 of The VentureFizz Podcast, sponsored by Silicon Valley Bank, features Jonathan Bensamoun, Founder & CEO of Fi: https://lnkd.in/eeE_AXwQ It’s crazy to think that The VentureFizz Podcast has been around since 2018 and I believe that I’ve only had one repeat guest and that founder was talking about a new company. Thus, this is the first time I am doing a follow up episode and Jonathan was my guest for Episode 110 back in 2019. I ran into Jonathan at the Lerer Hippeau summer party in NYC and as we were chatting about his business, it seemed very obvious that we needed to do a new interview. What’s cool about this episode is the format, as it is different from most of my interviews. Since we already discussed his background story in the original episode, we were able to go deeper into Fi’s business and what has happened over the past 5 years. If you are not familiar with Fi, they are the creators of the Fi Smart Dog Collar which not only has real-time location tracking, but the device also includes activity, sleep, and behavior monitoring. In this episode of our podcast, we cover: * A brief overview of Jonathan’s background story and what was the inspiration behind Fi. * The latest about the Series 3 product line, plus a demo and all the cool features. * The importance of sleep tracking for your dog and how the movement to health tracking is a key piece of Fi’s strategy. * Lessons learned from retail and why a straight direct-to-consumer model is the right fit for them at this point in time. * Building out a company’s leadership team and Board of Directors. * What the fundraising process has looked like through Fi’s journey. * Creating a category and why more competition in the industry would be a good thing. * And so much more. More about our sponsor: As a longtime champion of the local startup ecosystem, Silicon Valley Bank supports innovative companies with the solutions and financing they need through every stage of growth. With more than 1,500 bankers and relationship advisors, and $42B in loans as of Q2 2024 – SVB delivers the right people, service and resources to support your entire financial journey. Learn more at SVB.com.  Thank you to the SVB team for sponsoring The VentureFizz Podcast: Christopher Morrison, Alicia Fuller, Nicole Hawkey, Ben Maitland-Lewis, Hani Azzam, Hannah Heyliger, Lisa Puleo, & Mark Gallagher, Nancy Langenstein #startups #pettech #entrepreneurship #podcast

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  • View organization page for Fi, graphic

    6,719 followers

    Introducing this week’s Fi Dog of the Week, @Chance_The_Mini_Golden! Chance is a 6.5 year old Golden Retriever rescued from Tijuana. He has unwavering energy that fills every room with joy and sunshine. From endless rounds of fetch to hikes and road trips with his family, Chance is always on the move. His understanding and attentive nature make every moment special, whether it’s simply lounging at home or exploring new terrains. With his Fi collar on, Chance’s family can comfortably keep up with his adventures, ensuring he’s safe and sound while he pursues his favorite activities.

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  • View organization page for Fi, graphic

    6,719 followers

    Welcome Gwyn!

    View profile for Gwyn Dylan Krueger, graphic

    Customer Experience Executive | Revenue Growth Driver | Business Consultant | Empowering Companies to Drive Transformation, Captivate Customers, and Sustain Revenue Growth

    I’m thrilled to announce that I’ve joined the pack at Fi (tryfi.com) as the VP of Customer Success! 🐶🎉 As a lifelong dog lover and advocate for exceptional customer experiences, I can’t wait to unleash new levels of support and innovation for our fantastic community. Thank you to everyone who has supported me along the way. Here’s to new adventures and paw-sitive experiences ahead! 🐕✨ #NewBeginnings #CustomerSuccess #FiDogCollars #PetTech

  • View organization page for Fi, graphic

    6,719 followers

    Introducing this week’s Fi Dog of the Week, @ThatStaffy.Lilo! Lilo is a 4 year old American Staffordshire terrier mix who was rescued in Florida. She makes every day brighter with her energy, whether it's greeting visitors with her favorite toy or soaking up the sun to receive the best back scratches. She's often found snuggled up, cuddling her cherished lamb chop toy or cozying up to her family. Lilo's love for life make her presence a gift to all who meet her.

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  • Fi reposted this

    View organization page for Fi, graphic

    6,719 followers

    We're excited to introduce our groundbreaking new feature, Search Party. Use Search Party to instantly call for backup next time your dog goes missing. We hope you never need it, but it's good to have in your back pocket, especially during fireworks season...

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