Finch empowers eCommerce enterprises with data-driven, omnichannel strategies that drive revenue growth and chart a course toward greater profitability.
External link for Finch
26 S Rio Grande St. #2072
#2072
Salt Lake City, Utah 84101, US
House Plaza 1 Harbourmaster PI IFSC
House Plaza1 Harbourmaster PI IFSC
Dublin , 1, IE
Kapuzinerstraße 9
München, Bayern 80337, DE
Our fearless leader Lee Roquet is at Shoptalk in #Chicago with David Valentine. If you're there, look for these two chaps - they'd be thrilled to meet you!
CEO @ Finch | commerce marketing, B2B & D2C, SaaS, Customer Experience, Experience Management, M&A, XMP, CXPA, CCSM, SHRM-CP
Pumped to be at Shoptalk in Chicago with David Valentine to do some business speed dating and spread the word about Finch.
🚀 Exciting Update for #Advertisers! 🚀 Google Ads has rolled out the Search Impression Share metric to Performance Max campaigns, making it easier to compare ad performance across traditional Search and @Performance Max campaigns. 🎯 Available from September 10, 2024, this new metric provides valuable insights into ad reach and effectiveness, helping advertisers optimize their strategies and allocate budgets more efficiently. Why This Matters: 🔑 Campaign Comparison – Compare Performance Max and traditional Search using a common metric. 🔑 Performance Insight – See how often your ads appear in search results vs. potential impressions. 🔑 Optimization – Refine budgets and strategies for better campaign outcomes. The advertising community has welcomed this addition, calling it a game changer for Performance Max reporting. Are you ready to take your campaigns to the next level? #GoogleAds #PerformanceMax #DigitalMarketing #Advertising #AdTech #CampaignOptimization #PPC
Amazon Prime Day 2024: 5 Strategies for Success https://hubs.la/Q02RhKPZ0
Shout it from the rooftops, Lee!
CEO @ Finch | commerce marketing, B2B & D2C, SaaS, Customer Experience, Experience Management, M&A, XMP, CXPA, CCSM, SHRM-CP
❗ Really excited to be featured by Rise25 alongside other great agencies.❗ I truly believe in the power of #transparency and honesty in the #agency space. Like I said in the article: "Being open and transparent about both achievements and setbacks is fundamental to preserving trust." When it comes to #eCommerce, your brand will always be front and center. You can't hide. So it's vital for us as an agency to lead by example for our clients. Check out what the other featured agency CEOs had to say here: https://lnkd.in/gzjgZBJB
Amazon Adds 'Buy with Prime' Functionality to TikTik Ads https://hubs.la/Q02QZM9V0
How to Get the Most Out of Your eCommerce Data https://hubs.la/Q02QDR_K0
Lots of great Q&As from the webinar shared in the comments - make sure to check those out.
🚀 New Webinar Alert! 🚀 The release of the final session in our five-part webinar series is here. The panel of experts (David Gray, Samuel R., Justin Jefferson) dive deep into the world of #DataDriven success and how online brands can leverage insights to monitor, measure, and grow throughout the customer journey. Mike Mardis hosted an incredible panel as they explored the complexities of #data in marketing and shared valuable insights that can help brands thrive in today's competitive landscape. Here are three key takeaways from our discussion: 🔶 The Importance of Comprehensive Data Analysis In the ever-evolving world of marketing, relying solely on channel-level metrics can be misleading. David emphasized the need for brands to focus on business-level goals and unit economics to get a clearer picture of performance. By understanding metrics like customer acquisition cost and lifetime value, brands can make more informed decisions that align with their overall objectives. 🔶 Creative Analytics: Beyond Clicks and Conversions Sam highlighted that measuring the success of creative content goes beyond just tracking clicks and conversions. It's essential to consider customer retention, churn rates, and overall engagement. By utilizing AI tools to analyze customer feedback and interactions, brands can refine their creative strategies and build stronger relationships with their audience. 🔶 Embracing #MediaMixModeling (MMM) Justin introduced the concept of Media Mix Modeling as a powerful tool for understanding the performance of marketing efforts in relation to various business dynamics. By incorporating external factors like seasonality and competition, brands can optimize their marketing budgets more effectively. The integration of AI into MMM is making this approach more accessible, allowing brands to make data-driven decisions with greater confidence. This episode is packed with insights that can help you navigate the complexities of data in marketing. Whether you're a seasoned marketer or just starting out, there's something valuable for everyone. Check out the comments for some Q&A from the session! #Webinar #Marketing #DataDriven #CustomerJourney #CreativeAnalytics #BusinessGrowth Keen Decision Systems Flocksy https://lnkd.in/gWzH9kSv
🚀 New Webinar Alert! 🚀 The release of the final session in our five-part webinar series is here. The panel of experts (David Gray, Samuel R., Justin Jefferson) dive deep into the world of #DataDriven success and how online brands can leverage insights to monitor, measure, and grow throughout the customer journey. Mike Mardis hosted an incredible panel as they explored the complexities of #data in marketing and shared valuable insights that can help brands thrive in today's competitive landscape. Here are three key takeaways from our discussion: 🔶 The Importance of Comprehensive Data Analysis In the ever-evolving world of marketing, relying solely on channel-level metrics can be misleading. David emphasized the need for brands to focus on business-level goals and unit economics to get a clearer picture of performance. By understanding metrics like customer acquisition cost and lifetime value, brands can make more informed decisions that align with their overall objectives. 🔶 Creative Analytics: Beyond Clicks and Conversions Sam highlighted that measuring the success of creative content goes beyond just tracking clicks and conversions. It's essential to consider customer retention, churn rates, and overall engagement. By utilizing AI tools to analyze customer feedback and interactions, brands can refine their creative strategies and build stronger relationships with their audience. 🔶 Embracing #MediaMixModeling (MMM) Justin introduced the concept of Media Mix Modeling as a powerful tool for understanding the performance of marketing efforts in relation to various business dynamics. By incorporating external factors like seasonality and competition, brands can optimize their marketing budgets more effectively. The integration of AI into MMM is making this approach more accessible, allowing brands to make data-driven decisions with greater confidence. This episode is packed with insights that can help you navigate the complexities of data in marketing. Whether you're a seasoned marketer or just starting out, there's something valuable for everyone. Check out the comments for some Q&A from the session! #Webinar #Marketing #DataDriven #CustomerJourney #CreativeAnalytics #BusinessGrowth Keen Decision Systems Flocksy https://lnkd.in/gWzH9kSv
Sam R. will share how data can fuel your growth on 9/19. Gain actionable insights to monitor, measure, and drive success. Don’t miss this chance to level up. Register now: https://hubs.la/Q02LDn9t0 #ecommerce #ecommercemarketing #ecommercetips
Finch reposted this
CEO @ Finch | commerce marketing, B2B & D2C, SaaS, Customer Experience, Experience Management, M&A, XMP, CXPA, CCSM, SHRM-CP
Tomorrow is the final #webinar in our Creativity Meets #eCommerce series with Flocksy. Mike Mardis will be hosting David Gray, Samuel R., and Justin Jefferson all about using #data to grow and make better decisions. Don't miss this one. Register: https://lnkd.in/gzdped_Y