Firewire Surfboards

Congratulations Taylor Jensen - 2024 World Longboard Champion. Tap below for more on Taylor's journey to his fourth World Title. https://lnkd.in/guGQ8H8K

GROM to GOAT, thank you Kelly Slater. A heartfelt homage to Kelly Slater's legendary competitive career, created by filmmaker Taylor Steele. Kelly, from Grom to Goat, you’ve been a huge inspiration to us all. We asked our friend, Taylor Steele, to direct this video featuring some unforgettable moments in your unparalleled competitive career which continues to unfold today. Narrated by many of surfing’s legends who are equally in awe of the greatest of all time. Press the link below to shop the limited-edition 'Hey, Grom' collection from our friends at Outerknown which features tees and sweatshirts donning a photograph of young Kelly taken by photographer Tom Dugan, and hats featuring a graphic inspired by Taylor Steele's short film: Shop the collection: https://lnkd.in/g4h5ZRNB

Announcing the "Machadocado" in Helium Technology, the newest signature surfboard model from free surfer, style icon, and world-class shaping talent Rob Machado, inspired by the shape of an Avocado. Designed to be paired with Rob's all-new signature Machado 2 + 1 Fin Set, the Machadocado is available today at authorized, quality surf shops and online globally. To explore more about the Machadocado, click here: https://bit.ly/3XIWrCV #FunByDesign

Fun By Design. We wake up every morning grateful to continue our mission to inspire and enhance the surfing experience, and improve the lives of the surfers and communities we touch through innovative and quality surf products built with the least environmental impact possible. Thanks for joining us on the ride. We'll see you in the water, having fun.

A New Union. 🤝 Each of Kelly Slater's brands collaborating, connected by surfing, with a mission to create the best products for water and land with minimal impact on the planet. Kelly says: “I’m passionate about the companies I’m involved with, because I believe in their missions, products, and people. To have all these major brands under one collective roof allows us to bring our pioneering innovation in sustainable apparel to the wider surf community, showing what’s possible by doing business in the most responsible way.” Tap below for the full story on our website. https://bit.ly/4dm8ZVZ

Introducing the BOSS UP in I-Bolic Technology – Kelly Slater's first ever performance midlength, sized 6'6 to 7'6, now available in authorized retail locations and online globally as of today. An evolution of the popular S BOSS model, Kelly Slater says "the BOSS UP is for whoever wants to just cruise, catch waves and have fun." But pursuant to BOSS UP designer Dan Mann's vision to make performance surfing accessible to all, the versatile nature of this shape lends itself to a wide range of conditions. Slater elaborates: "I did see a video of Michel Bourez getting a crazy barrel in Tahiti on a BOSS UP.... Shane [Dorian] and I have been talking about trying this thing on a big day at Laniakea or Sunset [Beach]. Explore the BOSS UP today at your local surf shop, or at www.firewiresurfboards.com Stay tuned to our Demo Days schedule for opportunities to test drive the BOSS UP, which will eventually make its way into our FIREWIRE FLEETS (global premium surfboard rental program) assortments in the future.

We're #hiring a new Store Manager & Customer Service Associate - Australia & New Zealand in Currumbin Waters, Queensland. Apply today or share this post with your network.

We're #hiring a new Store Manager in Currumbin Waters, Queensland. Apply today or share this post with your network.

We're #hiring a new General Manager, Australia & New Zealand in Currumbin Waters, Queensland. Want to lead Firewire + Slater Designs' regional business in ANZ? Apply today or share this post with your network.

Introducing the S Boss in I-Bolic Technology – Kelly Slater's latest high-performance model designed in collaboration with Dan Mann, with R&D assist from Kevin Schulz. This is our most user-friendly performance shape ever, that makes performance surfing accessible to all by design. Available today at your local surf shop, or at firewiresurfboards.com. Stay tuned to our Demo Days schedule for opportunities to test drive the S Boss, which will eventually make its way into our FIREWIRE FLEETS (global premium surfboard rental program) assortments in the future. #DrawingNewLines