Wild move from Perplexity — talking to top brands to revamp the ad game. But can it really challenge Google? 🤔 Perplexity is exploring a new ad system where brands bid on “sponsored” questions, which will display AI-generated answers approved by advertisers. This is a shift from Google’s auction-based system that has dominated search advertising for years. The idea? When users ask questions, they’ll get answers sourced from the web — plus a sponsored response, crafted and endorsed by top brands. Sounds good in theory, but can they pull it off? They’re already in talks with big names like Nike and Marriott, and plan to roll out the system by the end of the year. If they succeed, it could mean a new playground for premium brands. What do you think? Can Perplexity disrupt Google’s search ad dominance? Cast your vote below. Source: The Financial Times
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