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Three expert strategies to dominate your BFCM from growth veterans 🚀 We just wrapped Session 1 of the BFCM Bootcamp and it was stacked with practical insights on crushing your Q5. Here are three of the top takeaways… 1️⃣ Lean into proven creative The deepest discount doesn't always attract the best customers. Instead, focus on creative that’s already performing. As speaker and Ready Set creative strategist Jennie Karrer said, "Some of our best BFCM ads are existing top-performers with a Black Friday wrapper. Keep it simple." 2️⃣ Treat your warm audience like gold BFCM is the most expensive time of year to acquire new customers. Instead of solely targeting cold prospects, focus on your warm audience—those who already know and trust your brand. Growth marketing expert and guest speaker Kevin Cohen put it best: “These are the people that already make your business. Take care of them.” 3️⃣ Detailed briefs drive success A solid, clear, and detailed brief is the foundation of a successful BFCM campaign. Ensure your creative vision is communicated effectively to bring your ideas to life. 💡These are just the highlights! For the full breakdown, plus three high-performing BFCM ads to inspire your own, plus plus a video ad brief template you can steal... Check out this week’s Funnel Vision. Get the vision below 👀

We're thrilled to announce the winners of our Q2 Core Value Awards! 🏆 At Ready Set, our core values are the foundation of our success. They guide our actions, shape our culture, and inspire us to deliver exceptional results for our clients and colleagues. Please join us in congratulating this quarter's outstanding recipients: ⭐️ Ivi Margenats - Solve the Harder Problem ⭐️ Agustin Wainstein - Be Direct, Be Egoless ⭐️ Luz Martin & Sadain Saclain - If It Is To Be It Must Come From Me ⭐️ Rodrigo Martinez Conte - It Will Be OK ⭐️ Giny Daniel - #GetBetter Each of these team members has gone above and beyond, embodying our values in their everyday work. Their dedication and commitment push us all to strive for excellence. Thank you for your incredible contributions to our team and culture! 🚀

🚀 The BFCM Bootcamp kicks off tomorrow! 🚀 Black Friday/Cyber Monday isn't just a shopping event—it's a $10B opportunity for ecommerce brands. And your prep starts NOW. Join us tomorrow for Session #1: "From Concept to Conversion: The BFCM Creative Playbook" 🗓️ August 22nd ⏰ 1 PM ET / 10 AM PT You'll learn: 🛍️ How to build a high-impact BFCM creative strategy 📈 Winning ad frameworks and trends for 2024 🎥 Creative production process for high-converting ads Featuring creative strategy superstar Jennie Karrer and growth expert Kevin Cohen. Register for FREE using the 🔗 in the comments below 🎫 See you there!

How to optimize your video ads based on four all-too-common scenarios 👇 Analyzing ad performance data can be intimidating. Actioning it? Even more so. Yet certain scenarios play out more than others. Recognizing common patterns makes knowing what to do next far simpler. Here are four common scenarios and what to do when they pop up for you. 1️⃣ 𝗛𝗶𝗴𝗵 𝗧𝗵𝘂𝗺𝗯𝘀𝘁𝗼𝗽, 𝗟𝗼𝘄 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 (𝗖𝗩𝗥) Your ad catches attention but fails to convert. Likely culprits include misaligned messaging or a weak/late CTA. - The fix: 🪟 Tighten messaging and ensure consistency between the ad and landing page. 💪 Strengthen or introduce the CTA earlier. Be direct and provide a clear next step. 2️⃣ 𝗟𝗼𝘄 𝗧𝗵𝘂𝗺𝗯𝘀𝘁𝗼𝗽, 𝗛𝗶𝗴𝗵 𝗖𝗩𝗥 This ad isn't stopping the scroll, but those who click are converting well. - The fix: 🎣 Improve the ad intro with better visuals and a compelling hook. 3️⃣ 𝗛𝗶𝗴𝗵 𝗖𝗹𝗶𝗰𝗸-𝗧𝗵𝗿𝘂 𝗥𝗮𝘁𝗲 (𝗖𝗧𝗥), 𝗟𝗼𝘄 𝗖𝗩𝗥 This ad gets clicks, but conversions are low. The problem is likely misaligned expectations between the ad and landing page. - The fix: 🗯️ Ensure consistent messaging and simplify the conversion path. 🚧 Check that your conversion funnel is working properly and there are no tracking issues. 4️⃣ 𝗟𝗼𝘄 𝗖𝗧𝗥, 𝗛𝗶𝗴𝗵 𝗖𝗩𝗥 The ad isn’t enticing enough to click. - The fix: 🎯 Make the CTA more prominent and deliver key messages earlier. For a more detailed breakdown of each of these scenarios—and what do to when they pop up for you—check out the latest issue of 𝗙𝘂𝗻𝗻𝗲𝗹 𝗩𝗶𝘀𝗶𝗼𝗻. Also inside, what viral Olympic moments can teach you about creativity. Get the vision below, and happy optimizing!

We shipped a ton of ads last week. This one was a top performer. Let's talk about it 👇 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐓𝐄𝐒𝐓𝐄𝐃 🧪 For this ad, we focused on: 1️⃣ Direct Response Tactic 🎯 2️⃣ Authentic Storytelling 🗣️ 𝐓𝐇𝐄 𝐖𝐈𝐍𝐍𝐈𝐍𝐆 𝐅𝐎𝐑𝐌𝐔𝐋𝐀 🏆 Our top-performing ad leveraged these key elements: ✅ "Things I Wish I Knew" opener for immediate engagement ✅ First-person narrative style for authenticity ✅ Outdoor lifestyle footage for relatability ✅ Seamless blending into IG feed and stories 𝐂𝐑𝐘𝐒𝐓𝐀𝐋 𝐁𝐀𝐋𝐋 𝐈𝐍𝐒𝐈𝐆𝐇𝐓𝐒 🔮 Here's why we believe this ad was so effective: 👉 Authentic storytelling resonates more than brand-driven messaging 🤝 👉 Outdoor lifestyle footage creates aspirational appeal 🏞️ 👉 Feed-friendly content increases engagement and hold rates 📱 👉 First-person POV builds trust and relatability 👤 𝐖𝐇𝐀𝐓 𝐖𝐄'𝐋𝐋 𝐃𝐎 𝐓𝐎 𝐒𝐇𝐈𝐏 𝐌𝐎𝐑𝐄 𝐖𝐈𝐍𝐍𝐈𝐍𝐆 𝐀𝐃𝐒 🚀 These insights can elevate any marketer's strategy. Here are some tactics to try out for your next campaign: ➡️ Adapt the concept for different products ➡️ Test messaging variations: "weight loss isn't just about willpower" vs. "medication support isn't cheating" 💪 ➡️ Explore more first-person POV concepts to capitalize on high hold rates and CTR 📈 ➡️ Optimize for top placements: Instagram feed and stories 📊

BFCM is a $10B opportunity for ecommerce brands 🔥 For consumers, it’s the start of the holiday shopping season. But for ecom marketers, it's the Super Bowl. And your prep begins now 👇 Introducing… the 2024 BFCM Bootcamp 🚀 In this special 2-part Screen Share series, we’re revealing the ultimate blueprint for Black Friday/Cyber Monday domination. Join us for two jam-packed sessions to learn: ☑️ How to build a water-tight creative strategy to guide your BFCM domination ☑️ The hottest ad frameworks, formats, and trends for 2024 and beyond ☑️ How to run campaigns without burning out you or your team ☑️ Production techniques to transform concepts into hit ads ☑️ Steps to take NOW to build a strong retargeting pipeline ☑️ Managing budget and scaling spend as ad costs spike If you’re eyeing your biggest Q4 ever, don’t miss this chance to pick up practical insights and fresh creative ideas to rock your end-of-year campaigns. 1️⃣ Session #1 → Thursday, August 22 2️⃣ Session #2 → Thursday, August 29 See you there!

Hit ads are the diamonds in the rough of performance marketing. But how can you make sure high-performers keep delivering? In the latest installment of Funnel Vision, we lay our a 3-step process for doing just that. Inside: - How to exploit a high-performing ad in three steps - Why now is the time to prep for BFCM '24 - Bizarre ads that produce outsized results Get the vision below 👀

Last month, we celebrated numerous work anniversaries across our organization. 🥳 We're proud to recognize our tenured employees who have contributed to our success over the years. At Ready Set, creating a positive work environment and investing in our employees' career growth are top priorities. These anniversaries reflect not just the passage of time, but the dedication, growth, and shared experiences that make our team exceptional. 🚀 ✨ To all our anniversary celebrants: Thank you for your continued commitment and the value you bring to our organization every day. 🫶

How much time do people spend per day on the top social media app? The answer is WILD... and it's also central to this week's Funnel Vision 👀 More inside: 👑 Four pillars to running TikTok ads that slay 🏋️♀️ The 2024 BFCM Bootcamp is HERE! Grab your early-access spot now $ An ad trend with impressive staying power Get the vision below.

"Marketing is ultimately around increasing your odds. There are no guarantees. Trust the process." ✨ Our COO, Sambou Makalou, shares his insights on the nature of marketing. While marketing strategies can improve our chances of success, there's no guaranteed outcome. Keep testing, keep learning - and eventually, you'll get a win. 🏆