First Tube

Good design sparks attention and draws people in to engage with content. It’s a crucial starting point for any interaction a brand has with people, be it social content, digital experiences, events, and even packaging. Keeping up with what’s trending in our visual landscape is one way to stand out from typical design pitfalls to help brands stay relevant. Adobe defines these 2024 trends accurately, with color blocking and geometry making an appearance during the Olympics, and bright, nostalgic, anti-design defining “Brat Summer.” With just under half the year left, we’ll be seeing these trends continue to take center stage throughout 2024. We predict that into 2025, you’ll see even more reliance on nostalgic design trends from the early 2000’s, such as archival “early internet” style pixelation and color palettes. What’s your favorite design trend of 2024? #2024design #2024 #adobe #geometric https://lnkd.in/dNaAFiS5

First Tube worked with BODYARMOR Sports Nutrition to launch their partnership with the incredible Global Music Icon - Anitta, for their Rapid Rehydration drink, BODYARMOR FLASH I.V. Working closely with Anitta and BODYARMOR, the team flew to Miami and spent two days shooting content - ranging from social content, radio spots, photography for POS & OOH, and an epic ad spot directed by world renown director Símon Brand. The First Tube team swiftly went into post production - creating over 60 assets in English and Spanish for BODYARMOR to use throughout their entire campaign and Anitta partnership. Anitta was a pro the entire time and the BODYARMOR team was a dream to work with. BODYARMOR FLASH I.V. and Anitta’s partnership is just getting going and we are excited to see what they do together!  Check out a snapshot of our Day in the Life working with the team. FT: Nicole Ransom, Marissa Roberts, Manuel F. , Jara Wallace, Steve Beal, Andrew Beranbom, Howard Rubin, Brian Davidson, Mark Gonzalez, Martin Casamayor BA: Kristen Rumble, David Rokeach, Steve Powers, Brian Ford #creativecampaign #realrehydration #brandmarketing

Behind-the-scenes with our production team at the Magic Mile for an electrifying collaboration between HEYDUDE and NASCAR! 🚗💨 First Tube was tapped to develop and produce content for the launch of HEYDUDE’s footwear collaboration with NASCAR. Our crew hit the track at New Hampshire Motor Speedway for two days of high-octane fun, capturing the essence of NASCAR’s fast, loud and energetic atmosphere and highlighting the new line. The shoot featured an incredible group of creators, The Hockey Guys, who brought their A-game as content collaborators. With over 130 shots on our shotlist, we had our work cut out for us. But with careful planning and teamwork we breezed through the shotlist with time to spare. We’re thrilled with the results and are thrilled to share some of the finished product. A huge shoutout to our production team for their hard work and quick turnaround, and to The Hockey Guys for their enthusiasm and energy on set. You can check out the launch video on HEYDUDE’s Instagram and the shoe collection on HEYDUDE's website. 🎬 Big thanks to our team, including John Pennebaker, Jara Wallace, Nicole Ransom, Marissa Roberts & Audrey Stiffle for making magic at the Magic Mile. #NASCAR #HEYDUDE #MagicMile #TheHockeyGuys #videoproduction #photography #brandedcontent #brandmarketing

The 2024 Paris Olympics have given brands a prime opportunity to create unforgettable campaigns on a global stage. Embracing this moment, many have unveiled innovative branded moments that highlight their creativity. One notable example is Louis Vuitton’s brand integration. As an iconic French luxury brand, LV seized the Parisian Olympic moment through artistic integrations in the Opening Ceremony and by creating custom trunks for Olympic medals. Blending luxury with tradition, these iconic trunks showcase the brand’s exceptional craftsmanship and dedication to excellence, leaving a lasting impact at the games. The highly integrated sponsorship also featured La Maison LVMH, an in-person space to explore the brand’s connection to sports, as well as host guests and events, and brand storytelling through a film and social content.   Check out the Digital Agency Network’s article to see more standout campaigns that appeared at this year’s Olympics: https://lnkd.in/g4kAZnCy #Olympics #Paris2024  #CreativeCampaigns #Marketing

At First Tube, we strive to be creative partners that deliver authentic value to all the brands with work with. Part of a successful creative process means considering design each step of the way. “A design-led approach to product creation means that design happens throughout development, not just at the early concept phase” The most successful examples of this can be found where design is considered more! More than a department, more than a phase, more than a feeling. Check out this article from McKinsey & Company that digs into all the ways design practices deliver business value. https://lnkd.in/dEGxdrby #designthinking #design #businessvalue

The art of storytelling in today’s fast paced, trend-soaked, lack of attention span world is a unique challenge for brands & marketers alike. So how do brands find the right approach? Hear what Brian Davidson, SVP Creative Services, has to say about the things we consider when helping brands tell their story in a compelling way at First Tube. https://lnkd.in/dwcnBk6H

Behind-the-scenes with the First Tube team who went to the Paris Olympics as part of an ongoing campaign and content series with New Balance and Joe Freshgoods called Conversations Amongst Us. This activation was hosted by Joe at his first-ever curated art gallery, “A Friend Named Cousin” and featured an intimate conversation with musical artist Sainté. It was a beautiful sunny day in Paris, and Sainté drove in from England to talk with Joe about his journey as a musician, and the influences which have helped to make him the artist he is today. It was great conversation and our team is excited to get into the editing bay! Cin cin to our team members John Pennebaker Jara Wallace Nicole Ransom for leading the way and all the hard work. #Paris #Olympics #NewBalance #JoeFreshgoods #videoproduction #brandedcontent #brandmarketing

Behind-the-scenes with the First Tube team who went to the Paris Olympics as part of an ongoing campaign and content series with New Balance and Joe Freshgoods called Conversations Amongst Us. This activation was hosted by Joe at his first-ever curated art gallery, “A Friend Named Cousin” and featured an intimate conversation with musical artist Sainté. It was a beautiful sunny day in Paris, and Sainté drove in from England to talk with Joe about his journey as a musician, and the influences which have helped to make him the artist he is today. It was great conversation and our team is excited to get into the editing bay! Cin cin to our team members John Pennebaker Jara Wallace Nicole Ransom for leading the way and all the hard work. #Paris #Olympics #NewBalance #JoeFreshgoods #videoproduction #brandedcontent #brandmarketing

We are so excited to announce the hiring of Mike Owen as first Chief Growth Officer at First Tube. Click below to check out more info on the exciting hire from our CEO Andrew Beranbom. https://lnkd.in/dnGscNVH #GrowthStrategy, #FirstTube, #BusinessGrowth, #MarketingLeadership #Innovation

AI Music and Branding: When Innovation Meets Authenticity The rise of AI music generation is here, but the question remains: is it the right fit for your next campaign? At First Tube, we are super passionate about music and the way it creates core memories. Many of our successful campaigns pair brands with top-tier musical talent to help build authentic connections with their audiences around music-centered experiences. AI music generation offers intriguing possibilities, but like any tool, it has two sides. Let's explore the benefits and concerns for brands considering AI music: Benefits: Scalability and Cost-Effectiveness: Quickly create tailored soundtracks without hefty licensing fees or composer costs. Innovation: Open doors to unique soundscapes that perfectly align with your brand identity. Considerations: Authenticity: AI may lack the emotional depth and human touch that truly connects to fans on a deeper level. Legal Uncertainties: Questions around copyright and fair use remain, potentially impacting usage rights. Artist Alienation: An overreliance on AI could disconnect your brand from the vibrant music community and an artist’s passionate fanbase. The Bottom Line: Per the below article, the AI music industry is predicted to be worth $3B globally by 2028. AI presents exciting possibilities, but for brands seeking genuine connections, the human touch of real musicians and their fandom is irreplaceable. Real artists bring not just their talent, but also their stories and emotions, creating a more powerful impact. What are your thoughts? Can AI music be a valuable tool for brands, or is the human connection with artists irreplaceable? https://lnkd.in/gZMAsxNk #AI #AIMusic #Branding #Authenticity #Marketing #Fandom #MusicBusiness #Tech