Fletcher Knight

Excited to share FK’s GLP-1 Brand Strategy Case Study that connects the dots by integrating Mindset, Customer Journey Mapping and Shopper Strategy  

GLP-1s have revolutionized customer journey preferences in weight loss. The linked article, detailing our recent health and wellness research, introduces a new FK model that integrates your Brand Target Mindset with Customer Journey Map Preference and Fulfillment / Shopper Strategy - defining how your brand can build presence, invite engagement and drive shopper conversion. Click here to read the article: https://lnkd.in/ejk48ExG #fletcherknight #brandstrategy #fklivelabs #marketresearch

Fletcher Knight is actively in the race – we’re integrating AI solutions across our brand innovation and strategy work - from market assessment to idea generation to concept testing. But interestingly, all our clients across food and beverage, home, beauty, personal care, health and wellness – and even big tech, are choosing us for the key differentiator: Human Intelligence – deep emotive insights that build on AI learnings to inspire ownable brand strategy. Connect with our team to learn more about brand growth through human intelligence: https://lnkd.in/gnnyD6ta #brandstrategy #brandbuilding #FletcherKnight #FKLiveLabs

After an incredible day of immersion at LUXEPACK along with top presentations including Dewi Pinatih from Stylus, here's a quick synopsis of FK Design key takeaways: The Tactile: We saw an amazing book produced by Sappi that reminds us that finish, form and feel in secondary packaging are still incredibly exciting. Printing methods and paper quality are critical to getting consumers to pick up a product and interact with it as they seek more engaging sensory-driven experiences. Refills and Reusability: Fragrance brands lead the charge with beautifully designed bottles for both the primary pack and refills. The Perfume Shop makes it easier for consumers to adopt this new behavior. Respray solutions offers a real solution to sustainability with refill stations for pressurized aluminum packaging. AI in Recycling: Designing beautiful packaging is always the goal, but it also needs to be easier to recycle and environmentally friendly. Companies like TOMRA and Olyns are using AI-Powered reverse vending machines to transcend human capabilities and optimize the recycling process. Upcycled and Sustainable: Alternative materials are finally able to offer the look and feel of traditional plastics so brands can answer consumers’ calls for eco-consciousness without sacrificing a premium aesthetic. Companies like Regen from Bosk Bioproducts are moving the needle. However, the higher cost of alternative materials continues to be a challenge for brands. Keeping an eye on these trends and more and understanding how FK can continue to incorporate this learning into our package designs for clients is very exciting as we look ahead. #packagedesign, #packaging, #luxepack, #branding, #design, #fletcherknight

Thursday’s #CEW event “What Today’s Gen Z Consumer Wants from Beauty” highlighted the power of authentic communication between brands and Gen Z consumers to drive brand discovery, brand engagement and brand loyalty across the upper and lower funnel. As a population of contradictions, Gen Zers are complex, unpredictable and respond differently. While Millennial consumers seek claims and price validation when making an initial purchase, Gen Zers are driven more by the social proof and authenticity of a brand and how it aligns with their own personal values and aesthetic. The panel shared experiences demonstrating that to win with Gen Z a brand must showcase its experience in a way that credibly connects through brand messaging that feels indistinguishable from content, engagement and GRWMs. A brand can’t be successful in targeting younger Gen Z consumers by just relying on trends. It requires listening-to, learning-from and actively collaborating-with them to create the most authentic product and brand experience. While AI enables a deeper understanding of Gen Z behaviors, projective translation is critical for tapping into dichotomous Gen Z mindsets to uncover more nuanced, emotive insights. At FK, we unlock the power of Gen Z insight using our HumanIntelligenceTM model that builds brand resonance and salience - interpreting the raw truth of human emotive motivations into mindset insights and brand-building opportunities. #branding #GenZ #beauty #communication #ux #innovation #authenticity #humanintelligence #FKLiveLabs #FletcherKnight #Bubble #Pureology #RevolutionBeauty

GLP-1 biosimilars could prove to be a tipping point in GTM strategy. Many consumers are pining for GLP-1s that insurance won’t cover and they can’t afford. With deep category expertise in weight management that extends to lifestyle journey insight - think dietary programs, behavioral therapy, fitness training, strength and muscle mass maintenance diets - we believe these lifestyle related insights have potential to unlock new GTM strategy options for biosimilars - getting beyond the traditional HCP Patient Pathway approach with a much broader reach. #weightloss #GLP1 #biosimilars #Biocon #fletcherknight #fklivelabs

Brilliant Insights, Clear Strategy, Innovation Impact! #henkel #allbrand #laundrydetergent #productinnovation #brandstrategy #POYUSA2024  #fletcherknight #fklivelabs

In our work with HCP market research, we’ve proven our digital panels yield higher quality participation and higher value insights time and again. Based on our deep experience with pharma market research, we’ve identified the 10 best practices for engaging HCPs in highly successful digital panels. Click here to read the full article: https://lnkd.in/evWXBpEh #pharma #healthcare #healthcaremarketing #mrx #fletcherknight #fklivelabs

Wishing you a Happy Holidays from the Fletcher Knight Team!

Wednesday’s #CEW event Formula for Success in #Amazon Premium Beauty underscored the power of Amazon in elevating a category.   More important than creating dedicated stores featuring a brand’s story and assortment, Amazon is adjusting its model to create a trusted arena where brands and products are credentialed, unauthorized sellers are banned and entrepreneurial players like Indie or Black-owned brands are highlighted. Deals are part of the experience, naturally, providing the potential for additional real estate on a special landing page.   Beyond Amazon’s focus on beauty and fashion, could this approach be applied to other categories like home, health & wellness or food, to name a few? If so, Amazon could begin to lead from a curation and experiential perspective, upgrading from sales converter extraordinaire to full-fledged business partner.    It's time for brands to start looking at Amazon's role differently - as a driver of customer journey, brand discovery and messaging amplification.   #branding #retail #digital #customerjourney #beauty