Fluvio

📈 Scaling from Series A to IPO is about more than just capital—it's about positioning your product to solve big, unsolved challenges. Key to this journey? Cross-team collaboration. Growing a startup demands solving problems that have never been tackled before. Startups need to tap into the collective knowledge of marketing, product, sales, and customer success to drive innovation and break through barriers. True collaboration helps align teams around a shared vision, unlocking efficiencies and fueling growth at every stage. How can Product Marketing help drive collaboration? 1️⃣ Align cross-functional teams: Product marketing ensures product, sales, marketing, and customer success teams are all in sync around a unified value proposition. 2️⃣ Refine messaging with insights: PMM gathers insights from every department to fine-tune messaging and better meet customer needs. 3️⃣ Drive innovation: By breaking down silos, product marketing leverages the collective knowledge of teams to fuel innovation and scale at every stage. Give the full episode a listen 👉 https://lnkd.in/gXCjDfU5

We launched Fluvio recruiting and talent services 3 months ago and already have active searches for 3 clients underway 🛫... Each search is for a uniquely exciting opportunity 👇 1️⃣ Here's one for folks in Austin! We are partnering with our client who has brought a purpose-built venue operating system to market that seamlessly blends modern intuitive technology with hospitality excellence; transforming the way bars and restaurants do business. We are now adding a Product Marketing Lead (Manager/Sr. Manager) to their team to help redefine the POS category for high-volume bars and restaurants. Reporting to the CMO, you will be a key player in the company’s go-to-market strategy, crafting compelling messaging, creating high-impact sales enablement & training materials, and launching campaigns that drive awareness and adoption of our cutting-edge hospitality technology platform. 🍻 2️⃣ Any German or Austrian PMMs out there 👋. We're hiring a Product Marketing Manager who will help establish and build the product marketing discipline at a market-leading cloud solutions provider for the temporary staffing and cleaning services industry in Europe. Are you up for the challenge? 3️⃣ If any industry needs the very best PMMS, it's this one ☝️ - Join a market leader in consumer-directed healthcare solutions, impacting over 29 million members and processing $8.9 billion annually. 🏥💸 Be part of a team that drives innovation and efficiency in an evolving healthcare landscape, delivering cutting-edge solutions for top health insurance plans, TPAs, and financial institutions. If any of these sound interesting apply now 👉 https://lnkd.in/g8vPS5kJ #hiring #productmarketing

🚀 Make the most of corporate acquisitions by adapting your #GTM process. Product marketing leaders may be asked to contribute to several different elements of an acquisitions, from fast-tracking an integrated launch to contributing to due diligence. Learn how #PMM teams can help maximize the value of adding products and organizations to their portfolios – without disrupting all the other projects in flight. Read the latest article from Colin Kemp, Product Marketing Consultant at Fluvio ⤵ https://lnkd.in/ejBDABTw

What does it take to lead marketing functions at companies like Grubhub, Slice, and more? On the most recent Embracing Erosion, Union CMO Layne Cox joined Devon O'Rourke to discuss the ins and outs of creating effective growth loops, managing teams, and much more. Listen to the episode ➕ subscribe here: https://lnkd.in/gFV3FHW9

When PMMs are overstretched, face time with your target market is often one of the first items they're tempted to drop. ☝ But your org’s (correct!) expectation for product marketing to be Voice of Customer experts isn’t going anywhere. 💡 If your team is out of the habit, Fluvio Principal Tom Crist is here to help. Get his breakdown of how to make the most of every interaction with customers and prospects:  https://lnkd.in/g95DjJAA

🤔 Do you have a well-defined and documented launch process? Something we often see is misalignment between engineering, product, and go-to-market teams on what a successful launch looks like. In our latest blog article, PMM Consultant Lauren Kiser breaks down where to start getting teams on the same page in Part I of her guide to mastering the launch process. A few key takeaways:  🤝 A successful launch requires seamless coordination across multiple departments, each bringing a unique viewpoint and skillset to the group. 💡 Each launch will have its nuances, but those nuances will be easier to manage when following a tiered system that guides your launch preparation. 🛑 Sticking to stage-gated exit criteria helps create a solution that truly meets user needs and is ready for widespread adoption. Read the article and start defining your ideal launch process👉 https://lnkd.in/eWPiisMk

If you're a talented PMM looking for your next gig, Fluvio has a few super unique and compelling opportunities we're helping clients hire for 👇 1️⃣ Any German or Austrian PMMs out there 👋. We're hiring a Product Marketing Manager who will help establish and build the product marketing discipline at a market-leading cloud solutions provider for the temporary staffing and cleaning services industry in Europe. Are you up for the challenge? 2️⃣ Here's one for folks in Austin! We are partnering with our client who has brought a purpose-built venue operating system to market that seamlessly blends modern intuitive technology with hospitality excellence; transforming the way bars and restaurants do business. We are now adding a Product Marketing Lead (Manager/Sr. Manager) to their team to help redefine the POS category for high-volume bars and restaurants. Reporting to the CMO, you will be a key player in the company’s go-to-market strategy, crafting compelling messaging, creating high-impact sales enablement & training materials, and launching campaigns that drive awareness and adoption of our cutting-edge hospitality technology platform. 🍻 If any of these sound interesting apply now 👉 https://lnkd.in/g8vPS5kJ #hiring #productmarketing

🔥 Hot Job Alert!! 🔥 We're working with a client to bring on a Product Marketing Lead (Manager/Sr. Manager level) who will be a KEY PLAYER (reporting to the CMO and working closely with the CEO) in redefining the POS category for high-volume bars and restaurants 🍻 🥗   If you're in the Austin area and are up for the challenge of establishing/building the Product Marketing discipline at a high-growth company...this one is for you! 👊   Apply 👉 https://lnkd.in/eSMWSGiJ

📢 Our latest podcast episode or one of our weekly Principal meetings??😁 In this week's episode of Embracing Erosion, Devon O'Rourke sat down with none other than our Fluvio principals, Tom Crist and Shari Diamond. The group chatted about trends they have been seeing with PMM teams, including: 👨💻 Top priorities from C-suite executives for product marketing teams 🔧 Skills company leaders look for in hiring PMMs 📈 Emerging trends in product marketing that they're seeing with their clients Check out the full podcast here: https://lnkd.in/gykZ8VF7

🌻Fluvio is growing! Say 👋 to our newest Product Marketing Consultants, Lauren Kiser and Colin Kemp! 🌟 Lauren joins us from Totango where she led their product marketing function. She has successfully scaled and led multiple PMM teams, specializing in crafting compelling value-based messaging, enabling GTM teams, and managing cross-functional programs and launches. 🌟 Colin was most recently at RealPage, leading PMM for a resident solutions portfolio that served more than 3 million renters. He’s an experienced product strategist, value storyteller, and sales enablement leader, with a track record of developing messaging that compels buyers to act. 💪 Their depth of capabilities and client-first mindsets make them an instant asset to our team. Welcome to the Fluvio team! 🛫