Flywheel

Amazon unBoxed 2024 brought together advertisers, agencies, tech innovators, and the Amazon team in Austin, Texas, to reveal what’s next in the advertising world! This year, it was all about scaling streaming capabilities and enhancing measurement through Amazon Marketing Cloud (AMC). These advancements help advertisers capture, measure, and optimize results across the entire funnel. As diamond sponsors of this year's event, our experts caught every new launch and takeaway to bring our clients the most innovative strategies. From notable product debuts to actionable insights, we’ve rounded up the highlights and shared what it all means for brands moving forward 🔗 https://bit.ly/3BZMgRH #AmazonAds Amazon Ads Partners #AMC #unBoxed2024

Celebrating one year of The Walmart Connect Academy Ad Certification Program! In just 12 months, the program has become an invaluable resource for educating and empowering Walmart suppliers, Marketplace sellers, and partners to maximize the Walmart Connect platform. Our media team is fully certified with over 300 certifications, which not only underscores our deep expertise on the platform but reflects our commitment to delivering exceptional results for our clients. Want to win on Walmart.com? Let’s discuss the best strategies to accelerate your growth 🔗 bit.ly/4dTQt7b #WalmartConnect #eCommerce #Walmart #Advertising

It's been a week since Amazon unBoxed 2024 wrapped up, and we're still buzzing from the major announcements! From the latest advancements with AMC to leveraging AI for near real-time creative optimization, Peter V.S. Bond is here to break down these exciting updates and explain what they mean for you ⤵️ #unBoxed2024 #AMC #AmazonAds #Amazon #AI

We partnered with Megababe Beauty to help the body-positive brand gain traction against better-known brands in the saturated health-and-beauty market. By implementing a strategic top-of-funnel approach, we successfully reached new audiences and attracted new-to-brand customers. We’re thrilled to share that this campaign earned us an Amazon Ads Partners Award for the Challenger Category in the Americas! Thank you Amazon Ads, for the recognition and to everyone involved in making this achievement possible! #AmazonAdsPartnerAwards #AmazonAds #unBoxed2024

Last week at unBoxed, Amazon Ads unveiled AMC bid boosting for Sponsored Products and Sponsored Brands, allowing advertisers to effectively reach and engage their chosen audiences. Gabe Fishbein, VP of Product is here to walk you through everything you need to know about this exciting announcement and how it can deliver immediate value for our clients ⤵️ #AmazonAds #AMC #unBoxed2024 #Amazon #Advertising #Amazon Ads Partners

The Big Dwayne Energy campaign was all about scaling upper-funnel tactics to tell a compelling brand story and connect with new customers. By tapping into Prime Video and Streaming TV ads, we didn’t just boost awareness—we maintained efficiency. We’re proud to have been awarded with the Creative Effectiveness Amazon Ads Partners Award for our work with ZOA Energy. A big thank you to everyone involved in making this campaign a success, and to Amazon Ads for recognizing our work. #AmazonAdsPartnerAwards #StreamingTV #AmazonAds #unBoxed2024

Double the celebration, double the impact! We’re beyond thrilled to announce that Flywheel has won not just one, but TWO awards at the Amazon Ads Partners Awards! Last night at Amazon unBoxed, we took home the Challenger Award and the Creative Effectiveness Award, showcasing our expertise in driving innovation and delivering exceptional results for our clients. It’s an honor to be recognized among so many talented Amazon Ads partners. These awards are a true testament to the hard work, creativity, and knowledge of our amazing team. #AmazonAdsPartnerAwards #unBoxed2024 #AmazonAds

10 years of innovation... and we're just getting started!

Need help planning your time at Amazon unBoxed next week? We've got you covered! From mastering the full-funnel journey with sponsored ads to exploring the future of programmatic advertising and uncovering the latest innovations from AMC, our Flywheel experts are participating in sessions that are sure to inspire you. As diamond sponsors, we’ll be right in the center of the action at the Connections Hub. Swing by to chat about your challenges—together, we’ll find the solutions to move your business forward. #AmazonunBoxed #AmazonAds #AMC #Advertising #Amazon

Managing content for hundreds of digital retailers while handling physical store sales was a serious challenge for Colgate-Palmolive. Thanks to our partnership with Syndigo, we were able to take the weight of content syndication off Colgate-Palmolive’s shoulders. Our fully certified Syndigo architects provided specialized strategy and implementation support, ensuring Colgate-Palmolive maximized their investment in the platform. With Flywheel managing the Syndigo account, Colgate-Palmolive’s brand teams can focus on creating innovative content, while sales teams concentrate on strategy. Swipe to discover more and see the results ➡️