Foundry

Foundry

Advertising Services

Needham Heights, Massachusetts 51,214 followers

About us

Foundry is at the intersection of media and martech. Our industry is about people, not machines. Algorithms, optimization and automation play a role in what we do, but connections and trusted relationships are vital. We derive fully-consented data from our ecosystem of global editorial brands, awards, and events, and use it to power our media, demand generation and martech solutions making them among the most effective in the market. We’re passionate about the fact that tech can be a force for good. Leveraged wisely, it can have a hugely positive influence, and to this end we’re driving progress globally in a number of areas, including diversity and inclusion, tech accessibility and women in leadership, both at our company and through our channels. We are Foundry.

Industry
Advertising Services
Company size
1,001-5,000 employees
Headquarters
Needham Heights, Massachusetts
Type
Privately Held
Specialties
online media, events services, technology media, lead generation, digital marketing, B2B marketing , marketing technology, intent data, advertising, ABM Software, marketing orchestration, and marketing software

Locations

Employees at Foundry

Updates

  • View organization page for Foundry, graphic

    51,214 followers

    This week's Friday Rapid-Fire edition of the OTR podcast, where the questions are far from hard-hitting but still quite punchy, Rick Currier takes us back to Episode 10 with Clint Oram, founder of SugarCRM and host of the Fuel Growth podcast. Discover how Clint likes to unwind and unplug from work, and learn about the one thing he's allergic to that most of us can't live without. 🤔 Check out how Clint handled the hot seat without even breaking a sweat! 😂🔥 Catch the full OTR episode with Clint by clicking the link below: https://ow.ly/KcQV50T3s28 #PartnerMarketing #ContentMarketing #Storytelling #CRM #RapidFire #OTRPodcast #B2BMarketing #TechMarketing #CIO

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    51,214 followers

    In this edition of the Research wrap-up, we explore the evolving landscape of partner marketing. Discover key insights from the State of Partner Marketing 2024 study, where 68% of leaders emphasize the importance of partnerships. Plus, hear from industry experts in our latest podcast and blog. Don’t miss out on strategies that could redefine your marketing approach this year. Read now!

    Unlocking the power of partnerships: Is collaboration the key to staying competitive?

    Unlocking the power of partnerships: Is collaboration the key to staying competitive?

    Foundry on LinkedIn

  • View organization page for Foundry, graphic

    51,214 followers

    Sometimes you just want to see how products work. 👀 Our DEMO series, hosted by legendary personality Keith Shaw, airs 🚀 new episodes every Wednesday showcasing the hottest new AI and tech products in a quick, engaging format. Here’s a peek at some behind-the-scenes clips from the latest round of guests. Check out all of our DEMO episodes here: https://lnkd.in/geX28Vye and reach out if you’re interested in showcasing your product! #Innovation #ProductShowcase #TechTrends #DEMOseries #BusinessGrowth

    View profile for Keith Shaw, graphic

    Over the past few weeks we've had several guests come into our studio and record episodes of our DEMO series (https://lnkd.in/eV8JgqWf), which gives companies a chance to "show us their products" in a brief, yet informative, format. The success of the series means that we are now able to present new episodes every week (the new debut day is Wednesday). While we are thrilled with the companies and guest demonstrators we've had on the show so far, there is always room for more people and companies to be on the show! Contact me for details on how your company can appear on the show.

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  • View organization page for Foundry, graphic

    51,214 followers

    Ready to take your business to the next level? Join us from October 21-23 at the CSO Conference & Awards at We-Ko-Pa Casino Resort in Fort McDowell, AZ. This is where business leaders come together to discover actionable strategies for strengthening cybersecurity and driving business resilience in an era of advanced threats. Don’t miss out on inspiring sessions featuring amazing speakers like Melissa Stockwell (two-time American Paralympian 🇺🇸), Jerry Geisler (SVP & CISO at Walmart), and Susan Koski (CISO at PNC Financial Services), where you’ll gain insights that go beyond tech. 🔑 Takeaways include: 👉 Strategies for protecting your business from sophisticated cyber-attacks 👉 Ways to leverage automation, AI, and advanced tools to secure your operations 👉 Practical steps to building a resilient organization ready to meet today’s challenges Don’t miss your chance to network, learn, and bring back real solutions to drive your business forward. 🗓️ Register today and explore sponsorship opportunities: https://ow.ly/V0sm50SZLbe #CSOConference #CSOevents #cyberrisk #cybersecurity #AI

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    51,214 followers

    When Foundry’s editorial voices and IDC’s world-class researchers come together, the result is insights that attract a premium audience of business decision-makers—both online and at our signature IDG events. 🚀 🎙️ Direct from the show floor at the CIO100 Symposium & Awards in Colorado, host Lee Rennickcaught up with Marci Maddox, Research Vice President of Digital Experience Strategies at IDC. Together, they discussed how Maddox's team provides invaluable market trends and insights that help vendors connect the dots between the latest tech and their business value. 📊💡 Click the link below to see the full conversation: https://ow.ly/PO0150SZKoj #CIO100 #IDGIntelligence #BusinessInsights #IDC #DigitalStrategy #TechInnovation #CIOEvents #Leadership

    CIO Leadership Live with IDC’s Marci Maddox, Research Vice President for Digital Experience Strategies

    CIO Leadership Live with IDC’s Marci Maddox, Research Vice President for Digital Experience Strategies

  • View organization page for Foundry, graphic

    51,214 followers

    ✨ A legend in every sense. Last Wednesday, we had the immense privilege of honoring Rob Carter, Retired EVP & CIO of FedEx during the 2024 CIO 100 Symposium & Awards. ✨ Under Rob’s exceptional leadership, FedEx earned an astounding 26 CIO100 Awards! His trailblazing work and innovation have left an indelible mark on the industry, cementing his legacy. In fact, Rob was inducted into the CIO Hall of Fame in 2007, joining an elite group of visionaries shaping the future of technology. We were thrilled to celebrate his remarkable contributions. 🎉 Check out the video we shared at the banquet in tribute to his outstanding career. Thank you, Rob, for your lasting impact on the industry. 🌟 #CIO100 #CIOAwards #CIOLeadership #TechnologyInnovation #IndustryLegend #FedEx

  • View organization page for Foundry, graphic

    51,214 followers

    This week on Episode #25 of the OTR podcast, Rick Currier sits down with Tanguy Le Roux, Global Head of Partner Marketing at HCLSoftware. Tanguy shares his fascinating journey from banking in France to thriving in tech marketing in NYC, blending his financial expertise with a sharp marketing instinct to consistently deliver impactful results. “You have to be daring to stand out. Playing it safe is the quickest way to blend in with the noise,” Tanguy explains as he discusses how navigating constant change, adapting to new environments, and taking data-driven risks have been key to his success. Rick and Tanguy also touch on the importance of strong customer relationships, the power of polished presentations, and how understanding different work styles and cultures is crucial for success in today's fast-paced workplace. This episode is packed with actionable insights and stories that will inspire anyone looking to excel in partner marketing and beyond. Don’t miss the chance to hear Tanguy’s unique perspective on driving success in an ever-evolving industry—click the link and tune in now! 🎧✨ https://ow.ly/bCuT50SYv08 #OnTheRoadPodcast #TechTalks #PartnerMarketing #B2BMarketing #B2B #OTR

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    51,214 followers

    📊 Did you know that on average, IT decision-makers (ITDMs) download 7 pieces of content—such as white papers, research reports, and project briefs—during their purchase journey? 🛠️ This insight highlights just how vital high-quality content is in influencing tech investments. To discover more about how ITDMs are navigating the buying process and what content they're relying on, check out our 2024 Role & Influence Research Study. 🔍 Don’t miss out on these crucial insights! 👉 Download the full study today! https://ow.ly/bq9s50SXJiG

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    51,214 followers

    Attention partner marketers – 89% of organizations have some version of a partner marketing strategy, whether it be formal or informal. Are you aware of the partner marketing strategy at your organization? According to our 2024 State of Partner Marketing research, those with a formal, documented strategy see increased effectiveness and ROI satisfaction within their partner programs, specifically in lead nurturing and events. View the full research summary today to benchmark your partner initiatives https://ow.ly/uVEq50SUSge #B2BMarketing #MarketingStrategy #Foundry #TechMarketing #MarketingInsights #PartnerMarketing #B2B

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    51,214 followers

    Wrapping up the 2024 CIO 100 Symposium and Awards with a look back at some of the incredible moments that defined this year’s event! 🚀 Despite a bit of rain on Monday, nothing could dampen the energy as we kicked off the event with exclusive private events. The ever-popular Colorado Connections Welcome Reception was a perfect start, bringing together attendees for a warm and engaging evening of networking and reconnecting. Day 2 continued with inspiring keynotes, deep dives, and collaborative discussions, while Day 3 took it to the next level with a series of engaging sessions and masterclasses. One of those masterclasses was Strategic Planning and Vision – Moving at the Speed of AI moderated by Dan Roberts, host of the Tech Whisperers Podcast, featuring 2024 Hall of Fame inductee Shamim Mohammad, NACD.DC, EVP & CITO of CarMax. Shamim shared his transformative journey, demonstrating how he leveraged AI, strategic planning, and cross-functional teamwork to elevate CarMax’s IT function, delivering industry-leading digital experiences and cybersecurity innovations. His entrepreneurial spirit was contagious, inspiring attendees to empower their teams to move at the speed of AI. We also had the pleasure of hearing from Christie Pearce Rampone, who delivered an inspiring presentation on "The Importance of Compassionate Leadership: A Captain's Perspective." Christie, known for her 'lead by example' approach as the former captain of the USWNST, emphasized the critical role of effective communication. She introduced the powerful concept of "The Ripple Effect" and the idea of living life "above the line," encouraging a focus on positive actions and a constructive mindset to achieve success. Aside from the great speaker sessions, masterclasses and discussion groups, the CIO Media booth was buzzing with activity throughout the event. Whether it was the headshot studio, the video/production studio where podcasts and on-camera videos were recorded, or the impressive digital video wall, this space was a hub of creativity and connection, capturing the energy and excitement of the event. As we close the book on this year’s event, we’re walking away with valuable insights, new connections, and a renewed sense of purpose in leading the future of business through innovation and leadership. 🥂 🗓 Mark your calendars! CIO 100 2025 will take place August 11-13, 2025, at the Fairmont Scottsdale Princess in Scottsdale, AZ. The Call for Nominations opens on October 1, 2024. Stay tuned for more details at CIO100.com. #CIO100 #Leadership #TechInnovation #AI #CarMax #FutureOfBusiness #MediaBooth #CIOEvents #CIO100Awards #CIO1002025

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