FourFront

Has Google Analytics lost accuracy now that cookie consent is required? - Yes! Google Analytics (GA4) has faced challenges in terms of data accuracy due to the introduction of cookie consent requirements and privacy regulations like the GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act). These regulations mandate that websites must obtain explicit consent from users before tracking them using cookies, which are a key component of how GA collects data. When users decline cookie consent, their activity is not tracked by Google Analytics, leading to gaps in data. This can result in incomplete datasets and underreported traffic, especially in regions with strict privacy regulations. GA4 has made strides to be more privacy-friendly. Unlike its predecessor, it doesn't store IP addresses or allow collection of personally identifiable information (PII). However, this doesn't completely eliminate the need for cookie notices. This security comes at the price of data integrity. Google has introduced Consent Mode, which allows for some data collection even when users don't consent to cookies by sending what is called cookieless pings to Google, allowing for some non-personal data collection. GA4 also uses behavioral modeling and conversion modeling which estimates user behavior patterns and engagement on user paths through the website. Website owners can track the impact of cookie consent on their metrics by using annotations in Google Analytics and comparing data before and after implementing cookie consent popups. #LookingFor-GA-Alternatives

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At FourFront, we believe a positive work environment is key to success and employee wellbeing. That's why we're thrilled to announce the launch of our Positive October Days (POD) program! For the month of October, our team members will be participating in the 21 Day Challenge: The Happiness Advantage, based on Shawn Achor's groundbreaking research. Each participant will choose one of five positivity actions and commit to performing that action each workday: * Three Gratitudes: Write down three new things you're grateful for each day. * Journaling: Spend two minutes daily writing about one positive experience. * Exercise: Engage in 15 minutes of fun, physical activity. * Meditation: Take two minutes to focus on your breath and be present. * Random Acts of Kindness: Perform one conscious act of kindness per day. To boost accountability and foster connections, team members will be paired up for daily check-ins. Strategic pairing of team members will allow us to encourage interaction between team members who don't routinely work together, promoting connectivity and understanding across groups. At month's end, the whole team will come together to discuss our experiences and the impact on our workplace culture. In this way, any team members who did not participate in the POD Challenge will have the opportunity to understand the impact of positivity and, ideally, be motivated to engage in positive activities on their own. We're excited to see how this initiative will enhance our team's positivity, productivity, and overall happiness. I'd love to hear from anyone who has conducted Achor's 21 Day Challenge in their workplace. And, of course, stay tuned for updates on our POD journey! #PositiveWorkplace #EmployeeWellbeing #TheHappinessAdvantage #WorkplaceCulture #FourFront

Don’t let your website migration tank your SEO. Join our expert-led, free webinar and learn how to make the move without sacrificing search rankings or traffic. In this webinar, you’ll discover: 👉 The top SEO pitfalls to avoid during a migration 👉 A step-by-step checklist for a seamless transition 👉 Expert tips to maintain rankings and keep users happy Save your seat now and migrate your website with confidence!

Today we're celebrating Kait Mara, a top-rate SEO Associate and one of the first people on the West Coast to greet the day (with a cup of coffee, of course). Kait brings more than just SEO skills to the table. They're a former research investigator and group therapist with a passion for inclusivity. Kait's dedication to using SEO to give everyone a voice online—plus their deft leadership of our morning Scrum meetings—inspires our team daily. Please join us in celebrating Kait's 1-year anniversary at FourFront! Share your congratulations in the comments below. Check out Kait's bio here: https://lnkd.in/e9wGeJ_4

AI writing tools are becoming a crucial part of the content toolkit—but they can also be a trap. Here are some great tips from our own Leah MacDaniel on how to use ChatGPT appropriately in your content workflow:

Are you looking to improve your Local SEO? Understanding how search results vary by location is important. Our Local SERP Checker lets you monitor Google search results from any zip code or city worldwide! It uses special Google code known as UULEs to generate a custom Google Search URL, helping you track regional competitors and test your brand’s visibility across different markets. 🗺️ Curious how it works? Try searching "restaurants near me" in specific locations and watch the tool work in real-time. Follow the link in the comments to learn more! #SEO #LocalSEO #DigitalMarketing #FourFront #SEOTools #Google #uule

Join us in welcoming Andrea Gonzalez to the FourFront team! 🎉 We're thrilled to introduce Andrea as our new SEO Associate Intern. With a Master's degree in Big Data Analytics, Andrea brings fresh perspectives and a passion for digital marketing. When she's not immersed in the world of SEO, you can find Andrea exploring new books or staying active. Her love for continuous learning and personal growth makes her an excellent addition to our team. Please help us welcome Andrea in the comments below and read more about her on our website: https://lnkd.in/exFY9Z5N #fourfront #teamshoutout

We’re thrilled to announce that Jared Groff is stepping into the role of Operations Manager at FourFront! 🎉 In his new capacity, Jared will lead our fulfillment team and manage operational processes to ensure timely project delivery and client satisfaction. His background as an SEO Manager has equipped him with valuable skills in resource allocation and workflow optimization. Jared’s leadership and collaborative approach will enhance our team’s performance as we continue to grow. Let’s give Jared a big round of applause for this fantastic achievement! Share your congratulations and support in the comments below. To learn more about Jared’s journey with us, visit his team page: https://lnkd.in/eAvZ7rMn #fourfront #teamshoutout #promotion