FPRA Jacksonville Chapter

#GoldStars to Jen Houser for sharing great insights during today’s Lunch & Learn! Big thanks to Immediate Past State President, Wendy Crites Wacker, APR, CPRC for installing our 2024-2025 Executive Board: President, Karen McAllister, APR President-Elect Kasandra Ortiz Treasurer Madelene Skinner, APR Vice President of Membership Kayla Roberts Vice President of Media & Communications Lashantah D. Braswell Immediate Past President Andrea Siracusa, APR, CPRC The time is now to #beinspired! Stay tuned for more events. Learn more about FPRA and all of the benefits of membership by visiting www.fpra-jax.org

We're excited to welcome our new executive board during our upcoming Lunch & Learn with Jen Houser! Crafting a lead-driving marketing campaign is both an art and a science. In this session, Jen will share about a client case study in the mental health awareness space and apply Creative Spring's framework for selecting meaningful tactics. You will learn about crafting messages that resonate with your audience and how to understand and adapt to the results. Jen will touch on audience identification and analysis, utilizing a gamification tactic, and understanding the importance of measurable results. You’ll leave this talk empowered to not only choose the right tactics but how to architect a sustainable marketing plan, ensuring triumph in the ever-evolving realm of strategic communication. In this talk, you will learn how to: - Put communication strategy fundamentals to work - How to select appropriate tactics and craft compelling messaging for your audience - Apply a gamification tactic it to your communication campaign - Understand metrics and be “humble” to the analytics Jen Houser is Founder and President of Creative Springs, a Florida based creative and strategic marketing consulting firm. Jen leads her team in creative and strategic work to grow brands and propel businesses forward. Her career has evolved from merchandising at Target Corp. in Minneapolis, MN to helping build an event staffing agency in NYC, NY, and now, running her own marketing agency. Whether she is creative directing a video shoot or analyzing and proposing a new digital strategy for her clients, her joyful and innovative approach to collaboration helps the Creative Springs team ignite creativity and empower brands. Lunch will be provided. This is event is free for FPRA members and $15 for non-members. Save your seat at https://lnkd.in/eUbpCjpA

You're invited to join us for some lunchtime learnin' with Jen Houser! Crafting a lead-driving marketing campaign is both an art and a science. In this session, Jen will share about a client case study in the mental health awareness space and apply Creative Spring's framework for selecting meaningful tactics. You will learn about crafting messages that resonate with your audience and how to understand and adapt to the results. Jen will touch on audience identification and analysis, utilizing a gamification tactic, and understanding the importance of measurable results. You’ll leave this talk empowered to not only choose the right tactics but how to architect a sustainable marketing plan, ensuring triumph in the ever-evolving realm of strategic communication. In this talk, you will learn how to: - Put communication strategy fundamentals to work - How to select appropriate tactics and craft compelling messaging for your audience - Apply a gamification tactic it to your communication campaign - Understand metrics and be “humble” to the analytics Jen Houser is Founder and President of Creative Springs, a Florida based creative and strategic marketing consulting firm. Jen leads her team in creative and strategic work to grow brands and propel businesses forward. Her career has evolved from merchandising at Target Corp. in Minneapolis, MN to helping build an event staffing agency in NYC, NY, and now, running her own marketing agency. Whether she is creative directing a video shoot or analyzing and proposing a new digital strategy for her clients, her joyful and innovative approach to collaboration helps the Creative Springs team ignite creativity and empower brands. Lunch will be provided. This is event is free for FPRA members and $15 for non-members. Save your seat at https://lnkd.in/eUbpCjpA

You're invited to join us for some lunchtime learnin' with Jen Houser! Crafting a lead-driving marketing campaign is both an art and a science. In this session, Jen will share about a client case study in the mental health awareness space and apply Creative Spring's framework for selecting meaningful tactics. You will learn about crafting messages that resonate with your audience and how to understand and adapt to the results. Jen will touch on audience identification and analysis, utilizing a gamification tactic, and understanding the importance of measurable results. You’ll leave this talk empowered to not only choose the right tactics but how to architect a sustainable marketing plan, ensuring triumph in the ever-evolving realm of strategic communication. In this talk, you will learn how to: - Put communication strategy fundamentals to work - How to select appropriate tactics and craft compelling messaging for your audience - Apply a gamification tactic it to your communication campaign - Understand metrics and be “humble” to the analytics Jen Houser is Founder and President of Creative Springs, a Florida based creative and strategic marketing consulting firm. Jen leads her team in creative and strategic work to grow brands and propel businesses forward. Her career has evolved from merchandising at Target Corp. in Minneapolis, MN to helping build an event staffing agency in NYC, NY, and now, running her own marketing agency. Whether she is creative directing a video shoot or analyzing and proposing a new digital strategy for her clients, her joyful and innovative approach to collaboration helps the Creative Springs team ignite creativity and empower brands. Lunch will be provided. This is event is free for FPRA members and $15 for non-members. Save your seat at https://lnkd.in/eUbpCjpA

#Update Due to the forecasted impact of hurricane Helene, we have decided to postpone our upcoming Officer Induction Ceremony and Meet & Greet, originally scheduled for September 25th. We are actively working to reschedule and will share the new date soon. All current tickets will be honored for the future event. Please stay safe during the storm. We’ll keep you updated with further details.

Join us for a special Meet & Greet as we induct our new officers for the FPRA Jacksonville Chapter! RSVP at bit.ly/fprameetgreet

FPRA Jacksonville members received state recognition for excellence in public relations at the 67th Annual Golden Image and inaugural Pinnacle Awards Gala. #AllThatGlitters #PRCommsSummit2024 🏆 Accepted by Kimberly Norman, the Jacksonville Port Authority (JAXPORT) received a Grand Golden Image, Golden Image, and Judges Award for News Release/Pitch for the entry Largest Ship to Call JAXPORT. Chelsea Kavanagh, APR 🏆 Accepted by Andrea Siracusa, APR, CPRC on behalf of Karen McAllister, APR, JEA’s Communications Team received the Pinnacle Silver Award for Government Team of the Year. 🏆 Accepted by Kara Pound and Kim Brown, Old City Public Relations received an Award of Distinction for Public Relations Programs - Special Event for the entry Inaugural Florida Man Games Press Campaign 🏆 Accepted by Kayla Roberts, Sachs Media received an Award of Distinction for Integrated Marketing for the entry Fort Mose Groundbreaking Ceremony. 🏆 Accepted by Jen Houser, Creative Springs along with Mind Body Life at Santa Fe College received an Award of Distinction for a Public Service Campaign. Jen also accepted an Award of Distinction for Social Media on behalf of Creative Springs and Marion County Hospital District. Congratulations to all winners! 🌟 FPRA, the oldest professional association for PR professionals in the U.S., introduced an award program in 1957 to recognize the very best examples of innovation, planning, implementation and results in the field of public relations. Conducted annually, the Golden Image Awards program provides PR practitioners a platform to be recognized for their outstanding public relations tools and programs. Award-winning entries incorporate sound public relations research and planning, production and implementation, execution, achievement and evaluation of results, budget and return on investment.

FPRA Jacksonville is well represented at the 85th Annual FPRA PR and Comms Summit. Today’s highlights include: 🏆 Chapter President Andrea Siracusa, APR, CPRC and VP of Membership Madelene Skinner, APR accepted the chapter President Awards for Membership Retention and Spirit of FPRA. 🌟 Madelene Skinner, APR was also recognized for earning her APR. 🤝 Chapter members, joined by special guests Roger Pynn, APR, CPRC and Shelley Pynn, enjoyed a night to network following Summit day 2. 🍮 And, of course, the Dillin Dessert was spectacular. CC: Ginny Peterson 📸 Chris Gent, APR, CPRC Jen Houser Trish Kapustka, APR, CPRC

FPRA Jacksonville is pleased to welcome new member, Lashantah D. Braswell. Lashantah currently serves as the Chief Operating Officer at The Braswell Group, a consulting firm that helps organizations develop and implement corporate community engagement strategies. As a distinguished executive and educational leader with more than two decades of experience, she excels in academic leadership, grant management, and organizational development. While previously working as Executive Director and Founder of Scholar Metrix EdLearning Solutions, LLC, Lashantah pioneered S.T.E.A.M. curriculum and instructional support services, significantly enhancing K-12 learning programs and youth development initiatives. Additionally, during her time with Duval County Public Schools, she crafted personalized academic plans and provided extensive support to students and educators. Throughout her career, Lashantah has secured and managed over $1.8 million in funding from the Florida legislature to support various non-profits and community initiatives for children and families. Thank you, Lashantah, for joining our chapter as we work to elevate the communications industry throughout the state. #FocusForward #ChooseFPRA #MemberSpotlight

With today’s social media prevalence, influencer marketing can be a valuable tool in the PR toolbox. During tonight’s engaging professional development program, presenters Kayla Roberts, Lanette Hart, APR, CPRC, and Millicent Leeds shared how they incorporated influencer marketing into their award-winning strategy created for the Vote Boldly campaign. Thank you to everyone who joined us, including FPRA State President Wendy C. Wacker, APR, CPRC.