Frameplay

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We're excited to catch up with friends and partners at Gamescom, Europe's largest business platform for the games industry // 21.-25.08.2024 in Cologne, Germany // Reach out to set time. See you soon! Frameplay gamescom #gamescom2024

One week away. We are buzzing with excitement to showcase how intrinsic in-game advertising is reshaping the marketing world! #CannesLIONS2024 #Frameplay #InGameAdvertising #Cannes2024 #IntrinsicInGameAdvertising #France

Frameplay is excited to announce that we are first to market in enabling the IAB’s new, standardized creative aspect ratios across our premium gaming inventory! For years, we’ve collaborated closely with the IAB to help standardize intrinsic in-game advertising, and a few weeks ago we hit a compelling milestone with the official launch of the IAB’s “Creative Guidelines and Best Practices in Advertising in Gaming”. Brands and publishers in our global network can now use the Frameplay platform to take advantage of the many benefits of these new standardized guidelines, as outlined below. Be sure to check out our blog post on what these new standards mean for the industry: https://bit.ly/499SU2E #ingameadvertising #gaming #intrinsicingame #adtech #frameplay

The Frameplay team has just landed in sunny #Miami for #Possible204 and we’re looking forward to an incredible few days... ➡ Catching up with new and old friends - Be sure to meet us for a cocktail at our table in Innovation Village! ➡Learning valuable insights from #martech thought leaders across a variety of industries and verticals ➡Celebrating the culmination of an incredible event at Wednesday’s closing party! Don’t miss Jonathon Troughton’s keynote, "In-Game Advertising is a Cheat Code for Marketers,” tomorrow at 11:30 AM EST at Innovation Village. He’ll highlight the successes brands have experienced with in-game advertising, and demonstrate how to easily win over audiences with contextual ad placements through intrinsic in-game advertising. We look forward to seeing you there! #MMAPossible #InGameAdvertising #MarketingInnovation #AdTech #Brands #Agencies #IntrinsicInGame #Gaming #Frameplay POSSIBLE

It’s almost game time: We’re excited to see everyone next week at #POSSIBLE2024 in #Miami! Be sure to stop by our table at Innovation Village to say hello and learn how Frameplay’s intrinsic in-game advertising solution is winning over advertisers and audiences alike. Let’s connect: https://bit.ly/3TDIfHv #MMAPossible #InGameAdvertising #MarketingInnovation #AdTech #Brands #Agencies #IntrinsicInGame #Gaming #Frameplay POSSIBLE

Frameplay’s Jonathon Troughton, Sandy Shanman, Ashley A. Jenkins, and Jon Silverman are looking forward to attending #POSSIBLE2024 in #Miami from April 15-17! POSSIBLE is the premier event for the marketing and media community to discuss the latest trends, technology, digital media, culture, and more. Don’t miss Frameplay CEO Jonathon Troughton taking the stage at the Innovation Village on April 16 at 11:30 AM EST! He’ll be giving a crash course on how gaming optimizes your brand’s overall marketing strategy. Let’s connect and make the impossible, POSSIBLE: https://bit.ly/3TDIfHv #MMAPossible #InGameAdvertising #MarketingInnovation #AdTech #Brands #Agencies #IntrinsicInGame #Gaming #Frameplay POSSIBLE

Join Frameplay’s Jon Silverman and Reed Kelley at the ThinkLA Gaming Brunch this Thursday at the Skirball Cultural Center in #LosAngeles! We're excited to sponsor this event which unites industry leaders and gaming enthusiasts to delve into the latest trends, innovations, and opportunities for leveraging gaming into the marketing mix. Don’t miss out on the chance to level up your in-game strategy and connect with fellow game-changers! Secure your spot now: https://bit.ly/4aijCXY #intrinsicingame #ingameadvertising #adtech #frameplay #ThinkLAGamingBrunch

Frameplay’s Jonathon Troughton caught up with AdExchanger’s Anthony Vargas at this year’s IAB #Playfronts to discuss the evolution of intrinsic in-game advertising. What was once considered an experimental channel is now accepted as a brand-safe, measurable channel for brands looking to reach scalable audiences. With demand rising for premium in-game ads, the industry is maturing, recognizing the need for synergy between the ad creatives and player experience. According to Jonathon, "Brands increasingly understand they need to respect the player experience, and game studios realize there has to be some give before ad dollars can start flowing." One major catalyst to support this synergy is the recent launch of the IAB's Creative Guidelines and Best Practices in Advertising in Gaming. Frameplay is proud to have helped lead these efforts on the IAB Creative Standards Task Force, which created these standards to address sustainability, higher quality requirements, and continuity among the greater advertising ecosystem. Read the full article here: https://bit.ly/4cyJwIH #intrinsicingame #ingameadvertising #adtech #frameplay #IABPlayfronts

Mark your calendars and join us in #Miami on April 16 as Frameplay CEO Jonathon Troughton takes the stage at #Possible2024! He'll be unveiling the game-changing power of intrinsic in-game advertising in his keynote, "In-Game Advertising is a Cheat Code for Marketers." Discover the channel that is surpassing brand lift and attention industry benchmarks, and learn how your brand can leverage gaming to forge real-world wins. Looking to connect with our team at Possible? Fill out this form to schedule a meeting: https://bit.ly/3TDIfHv #AdTech #Brands #Agencies #intrinsicingame #ingameadvertising #gaming #frameplay POSSIBLE