FRED & FARID

Reaffirming our Big Idea mantra in the disruptive context of Gen AI, with a 10-minute video about FRED & FARID - fredfarid.com

L’épisode 6 de ‘Fred in NY’ sur ‘Rétention vs Acquisition.’ Chaque semaine, avec Rebecca Blanc-Lelouch et Jolivet Mathieu, nous analysons/synthétisons en 2 minutes une facette des élections américaines, sous l’angle de la communication des candidats. #FredinNY #HebdoCom #BFMBusiness #BFM

Pleased to share that Fred & Farid New York partnered with luxury leader Four Seasons to help bring their 2024 festive campaign to life. The campaign features a central hero film and will be supported by a comprehensive paid and organic media rollout involving comprehensive digital and social placements on channels such as TikTok, Meta, and Connected TV.

"A lot of agencies were talking about AI – but not many of them were doing it. We decided to take the opposite approach", explains Frédéric Raillard, founder of [Ai]magination and Head of Gen AI. In a conversation with our Editorial Director, Mark Tungate, Raillard lifts the lid on FRED & FARID's new AI production studio, designed to “enhance the qualities of creatives". Find out all about it 👇 #epicaawards #judgedbyjournalists #headlinemaker #aimagination #ai

We couldn’t have picked a better day than the Moon Festival to announce our exciting new collaboration with Duolingo! 🌕✨ FRED & FARID Shanghai is thrilled to partner with the world’s leading language-learning platform to elevate its social media strategy, content creation, and community management in China. With over 100 million monthly users globally, Duolingo is making a big move into the Chinese market, and we’re proud to be part of that journey. Feng Huang Adrien Goris Paul Lin

Exciting news! Olivier Lefebvre, President and Executive Creative Director at FRED & FARID Paris, has been appointed as Head of the 'Charity' Jury for the shots Awards EMEA 2024. https://lnkd.in/eYfuvcZR Danny Edwards Sara Brady Jamie Madge

Merci à Rebecca Blanc-Lelouch et Jolivet Mathieu pour cette invitation à décrypter/synthétiser en 2min chaque semaine la campagne américaine sous l’angle de la communication. Voici le premier épisode de ‘Fred in NY’ #HebdoCom #BFM #BFMBusiness

We're thrilled to announce that 'The End Credits' campaign, created in collaboration with Women in Film (WIF) and FRED & FARID Los Angeles, has won Silver at The Gerety Awards in the "Work for Good" category! “We believe that storytelling has the power to effectuate change, and we are proud to collaborate with WIF to spotlight this critical issue. Our hope is that this film will serve as a catalyst for meaningful dialogue and inspire industry stakeholders to take concrete steps toward greater equality and inclusion with WIF’s Action50 program,” said Chelsea Steiger, Creative Director and Eileen Zhao, Strategy Director at FRED & FARID Los Angeles. More work here: https://lnkd.in/eJJdFDiu

When legends meet, something extraordinary happens. Excited to see John Legend and Montblanc Legend come together in a campaign developed by FRED & FARID New York. Thank you shots for covering this story!