Fresh Cup Magazine

During the Austin Coffee Festival, Fresh Cup contributor Lydia Stolper interviewed three of the city’s coffee legends: Mike McKim from Cuvée Coffee, Joel Shuler of Casa Brasil Coffees, and Charles Emile Lauriat of Trianon Coffee. As part of the panel conversation, each local legend reflected on the evolution of their decades-long coffee careers, and how they’ve seen Austin’s coffee scene transform. Their take? While there are new pressures to confront—from an increasingly crowded market to automation and the challenge of educating drinkers—there was also plenty to be optimistic about.

Eye-catching designs on coffee packaging are more than just a trend—they’re a powerful way to share your brand with the world.

Whole-bean coffee sales on Amazon soared by 46% over the last year—why the renewed interest in grinding at home? Dive in to find out how consumers are getting more hands-on with their coffee.

Carly Green gasped out loud during her canephora cupping session—but not for the reasons you’d think. Explore the untapped potential of specialty canephora in the latest Cherry Love Coffee box. Available for preorder.

"Premium ingredients make for a higher-quality finished beverage that can then command a higher price point." — Emra Nation, Oregon Fruit. Ready to level up your coffee shop menu? Discover how Oregon Fruit’s purees can make it easier to serve real fruit drinks and boost your bottom line.

"The new Sensory Brewing Control Chart displays a much more comprehensive, appropriate, and relevant set of sensory descriptors for coffee." — UC Davis Researchers. For over 60 years, the Coffee Brewing Control Chart has been the standard—but the latest update is bringing modern flavor profiles and preferences into the mix. Dive into the latest brewing science!

In Fresh Cup’s new Behind the Headlines series, we’ll be offering a deeper look at the coffee industry’s news items and trending topics. First up: According to a new National Coffee Association report and data from e-commerce accelerator Pattern, more consumers than ever are gravitating to whole-bean coffee. But what’s really behind this growth in sales? “The specialty coffee market continues to expand as people learn more about coffee quality and processing methods. This awareness has boosted whole-bean sales, as more people understand the connection between bean quality and cup quality.” Dr. Christina Rahm Contributor Amber Gibson reached out to several roasters to learn what they’ve observed—and what they believe is *really* driving this shift in consumer behavior. #coffeeroasters #coffee #ecommerce #retail

“Having your name on the cup is your stamp on your product. You’re saying, ‘I’m proud of this product, and I want everyone to know it.’” — Lindsay Rutledge, Your Brand Cafe The evolution of coffee packaging turns every cup into a chance to tell your brand’s story.

Stay up to date with the latest news in the coffee and tea sector. Click the link to read our weekly recap! 🔗 https://lnkd.in/e93ptSRK by Fionn Pooler

Oat milk’s explosive growth isn’t slowing down, and its next big chapter? Oats as the foundation for meat substitutes, butter, and even chocolate.