FuelK12

I am looking forward to heading back out to #SXSWEDU this year. Let me know if you are planning on attending and we can find some time to connect.

FuelK12 is heading to SXSW EDU 2025! Next week, we’re excited to join the conversations in Austin, where education’s brightest minds, trailblazers, and innovators come together. If you’ll be there, let’s connect- Comment below or message us direct (Daniel O'Reilly O’Reilly and Shelby Jones). We’d love to discuss ways to collaborate and drive meaningful impact for this year. #EducationInnovation #SXSWEDU #Collaboration #EducationEvolution #EdTech #EdTechSales #EdTechStartups #EdTechLeaders #EdTechGrowth

Helping my daughters with their Valentine’s boxes had me feeling nostalgic-those classic K-12 moments of card exchanges, crafts, and classroom fun. It also made me think about the other notes we sometimes pass between Sales & Marketing: 💌 “These leads are cold…” 💌 “Sales isn’t following up…” We’ve all been there with teammates at times. So, here’s my version of a Valentine’s exchange (with a little twist)-check out PDF below. For the love of the work we do, the impact we make, and the culture we build, may we always pay it forward. #K12Sales #EdTech #EdTechSales #PayItForward #TeamsBuildCulture #ForTheLoveOfLearning #RevenueAlignment #BetterTogether #SalesMarketingAlignment

Off to a great start at the Education Research & Development Institute | ERDI! Excited to be here supporting K12 education companies alongside our partners at RYE Collective as they share their innovations and collaborate on solutions that are shaping learning experiences. Looking forward to meaningful conversations and continued connections throughout the week! Haven’t had a chance to say hello yet? Come find us—we’d love to connect!

👉 Looking for Edtech Sales and Marketing leaders that are currently leading a team of BDRs/SDRs. 👈 If you fit this criteria and are open to a 15 - 30 minute conversation, I would love to pick your brains. I am doing some market research and looking for opinions from at least 10 ( Ideally 5 Sales / 5 Marketing ) individuals who can share with me their experiences. Message me directly or comment that you are interested. After the meeting, I will send you a $25 Starbucks gift card for your time. #Edtech #Sales #Marketresearch #Marketing

In the world of EdTech, the synergy between Marketing and Sales can make or break your go-to-market strategy. But how do you ensure these two critical departments are working hand-in-hand to achieve your goals? Join us for an engaging LinkedIn Live conversation with Daniel O'Reilly, founder of GoFuel Sales and expert in outbound sales for EdTech. We’ll explore how to foster collaboration between Marketing and Sales, share actionable best practices, and discuss real-world examples of what works—and what doesn’t. Whether you're part of a small EdTech startup or an established company, this session will equip you with strategies to: ✔️ Get started if you don’t yet have dedicated Marketing and Sales teams. ✔️ Set shared goals and define collaborative go-to-market plans. ✔️ Avoid common pitfalls when Marketing and Sales compete rather than collaborate. ✔️ Enhance communication and accountability to drive leads and conversions. ✔️ Walk away with practical tips and insights to align your teams, maximize impact, and reach your EdTech audience more effectively. 📆 Date: January 28, 2025 ⏰ Time: 1 PM PT 📍 Where: LinkedIn Live #EdTechMarketing #EdTechSales

#ERDI's Winter R&D Institute is right around the corner... Who's ready? For those of you getting ready to heading to Palm Springs, I need some help coming up with what I am going to wear for the 80's themed event. Please share what you have planned for inspiration, or just let me know what you think I should wear... pictures would be helpful as well. :) If you sell in to schools or school districts and are looking at this post confused about this whole ERDI thing, you have to check out Education Research & Development Institute | ERDI. What an amazing opportunity to get your solution in front of education leaders for feedback and insights. #edtech

Next week, FuelK12 is excited to join the Future of Education Technology Conference in Orlando! We’re looking forward to collaborating with fellow innovators, exchanging ideas, and being inspired by the incredible advancements shaping the future of education. If you’ll be there, let’s connect! Comment below or directly message our attendees, Daniel O'Reilly and Shelby Jones—we’d love to explore opportunities to work together and create meaningful change in education. See you at #FETC2025! #EdTechInnovation #FuelK12 #FutureOfEducation #Collaboration

🎉 Announcement - New Edtech Sales Training Sessions Available 🎉 We have two more sales related classes coming up in May to the beginning of June... Class 1 - Edtech Sales Fundamentals - $179 - 60 Minutes Choose between May 22nd at 1:30 CST or May 23rd at 10:30 CST Class 2 - Outbound Edtech Prospecting 101 - $249 - 60 Minutes Choose between May 30th at 1:30 CST or June 3rd at 10:30 CST Details below ---> or check them out at fuelk12.mn.co ------------------------------------------------------ 👉 Edtech Sales Fundamentals One of the areas where the most costly mistakes are made is on the sales side of the house. If you do not have the foundational pieces in place to scale, hiring salespeople can be more hurtful than helpful to your bottom line. This class is the first step into how to ensure your company is positioned to succeed. The outbound sales process in the edtech space is one of the most powerful and scalable ways to drive revenue for your company. During this class you will learn: - What is outbound sales?  - Outbound sales vs Inbound sales - How/Why people buy - The Top Down approach vs. the Bottom  - ICP / Persona / Messaging - Segmentation vs. Personalization ------------------------------------------------------ 👉 Outbound Edtech Sales Prospecting 101 When it comes to building top of the funnel pipeline, one of the most powerful ways to do that in the K-12 space is through a very structured outbound sales engine. Many companies have tried and failed because they did not understand the process. Building scaleable demand for your solution is pretty straight forward. The areas that cause the most struggle for companies is creating the most effective messaging, building the most productive processes, and using the right systems to optimize the whole thing. This class is your guide to overcoming all of those obstacles and building a fully scalable sales engine of your own. You will walk away with very practical knowledge on the following: - The Outbound Cadence - a step by step process for the most productive approach to connect with the decision makers. - 1st 45 Seconds - The most effective way to get your prospects to engage with you on the first call.  - The Discovery Process - How to get your prospects to open up and share about their specific challenges and needs. - BONUS--> Early Adopter / Pilot Programs Best Practices - Tips on how to make your pilot programs convert into paying customers faster.  Check them out here ---> fuelk12.mn.co

It's already Q2! If your focus for the coming months is REVENUE GROWTH, we'd love to help! The next FuelK12 Revenue Roadmap cohort is starting APRIL 30th. Put together an actionable revenue plan (custom Sales Playbook) with the live support to gain confidence in that plan. Link to bootcamp details and registration in the comments! #edtech #K12