Future B2B

Gen Z is stepping into the workforce and quickly emerging as key decision-makers across industries. For B2B companies, understanding how to effectively engage with this generation is essential for driving long-term success. Our latest white paper, "How to Engage Gen Z in B2B", explores: 🌐 The unique traits of Gen Z professionals 💡 Strategies to tailor your messaging and content to Gen Z's needs 📱 The role of digital channels and social platforms in reaching Gen Z 🔮 What the future of B2B engagement looks like with Gen Z at the helm If your marketing strategy isn’t Gen Z-ready, you could be missing out on valuable opportunities. Download the white paper today to ensure your brand stays ahead of the curve! 👇 👉 https://lnkd.in/gJKuAKju #GenZ #B2BMarketing #FutureB2B #ContentMarketing #DigitalEngagement #MarketingStrategy #WhitePaper #LeadGen

👀 Ever feel like keeping up with B2B content trends is like chasing a squirrel on espresso? Well, you're not alone! 🐿️☕ Lucky for you, Future B2B's Head of Marketing - Shana Murik has cracked the code and put together the ultimate guide to B2B content marketing trends for 2024. From AI writing (don’t worry, we’re still the creative geniuses... for now) to interactive content that’ll have your audience clicking like their WiFi depends on it, this article has everything you need to stay ahead of the curve. Want to sound like a content marketing wizard at your next meeting? ✨ Check out Shana’s insights here: 👉 https://lnkd.in/gpvU-g3A #B2BMarketing #ContentMarketing #MarketingTrends #ShanaMurik #FutureB2B #AIContent

🚨 Big News! 🚨 We’re excited to announce that our very own Scott Lowe will be taking the stage at the Cybersecurity Marketing Society's - Cyber Marketing Con 2024 in Philadelphia! 🎤 Scott will be part of a dynamic panel discussion, "Cracking the Code: Evolving Buyer Behavior and the Essential 2025 Guide," where he'll dive into the shifting trends in buyer behavior that are reshaping the cybersecurity landscape. But that’s not all! As a follow-up to our acclaimed 2024 Cybersecurity Buyers Report, a new edition will be unveiled at the event, packed with fresh insights to help you stay ahead in 2025. Don’t miss this opportunity to gain a deeper understanding of what drives today’s cybersecurity buyers and how to adapt your marketing strategies for the future. 📅 Date: Dec 9, 2024 📍 Location: Philadelphia, PA 🎟️ Sign up now: https://lnkd.in/gk_2rcNY See you there! 🚀 #CyberMarketingCon2024 #FutureB2B #Cybersecurity #Marketing #BuyerBehavior #B2BMarketing #ScottLowe #CybersecurityReport #FutureOfMarketing

Our very own Jessica Steinbach and Ainsley Muller presented a Webinar Masterclass to the Cybersecurity Marketing Society: Lessons learned on creating engagement from 900+ webinars. We laughed, we cried, we ate jelly beans. Check it out: https://lnkd.in/ggjCSNew

Marketers are seizing the opportunity to utilize newsletters to distribute content. With over 25 years of #b2bnewsletter experience under SmartBrief's belt we thought we'd share some of what they've learned. Find out more here: https://lnkd.in/gVMdNP2g #b2bmarketing #newsletteradvertising #emailmarketing

As digital transformation accelerates, first-party data is becoming essential for understanding #customer #behaviors and thriving in a shifting landscape. Dive into our "Why First-Party Data is Key to Your Marketing Success" whitepaper to learn how to leverage this invaluable resource and maximize your marketing efforts. Learn more: https://trib.al/JP679v7 #marketing #firstpartydata #digitaltransformation #customerexperience #marketingstrategy

Generative #AI is transforming #media, enabling brands to create tailored, interactive content that captivates audiences. Discover how tools like DALL-E and Adobe Firefly are leading this evolution. Don't miss out on this game-changing technology. Download the free Content Reimagined report now to learn more: https://trib.al/eyxsrNo #generativeai #contentcreation #digitalmarketing #marketing #b2b

8 Strategies To Boost Your B2B Saas Customer Retention Learn how to exceed expectations, use data effectively, and reward loyal clients using eight essential tactics to keep your customers renewing and upgrading. #customerretention #saas #b2b #businessgrowth #customersuccess #loyalty #techstrategies Read more: https://trib.al/YCdRv7r

✍️🌟 Multicultural marketing. Are you doing it right? The first step to executing marketing campaigns that target a cultural audience is assessing if you truly understand your audience and whether you can represent them authentically - and most importantly, showing respect. Elevate your marketing strategy with these strategies: https://trib.al/pVHVYLN #multiculturalmarketing #marketingstrategy #diversity #inclusivity #branding

🌟📈 Discover the top 5 trending B2B content marketing ideas that can drive your growth initiatives. Learn how to optimize your content, build trust with your audience, and explore new social media platforms to stay ahead in the game. Gain insights to elevate your growth strategy by reading the full article here: https://trib.al/S8xUovK #b2bmarketing #contentmarketing #marketing#techmarketing #growth