Change is real. Change is material. Change is here.
This is the proof.
One common criticism of #nextgen innovation is that it's too far removed from the real world – that it's all theory and no substance.
It's not entirely unfair, as critiques go, but it's also not totally true either.
From footwear to furniture, apparel to #highend accessories, the next wave of material is already making its mark on the world.
But progress doesn't always get the attention it deserves.
And that's why we put together this list.
Using everything from fruit waste to algae, wood pulp to bacteria, this is FVV's list of next-gen products you can actually buy and own: a way to show your support – not just for the #materialinnovation industry or for brands who are working to make tangible change, but for our shared future.
To read the full list, and to see the real, tangible impact that material innovation is already having on the world, head to: https://lnkd.in/g4qEZ4-t