FWD People

🎓✨ As we enter graduation season for medical students, we're reflecting on their dedication and the many steps they take on their path to medical licensure. The USMLE®, or the United States Medical Licensing Examination®, is a critical milestone. We recently had the chance to work together with the USMLE on a brand refresh initiative. After conducting research, interviews and workshops to determine their ideal positioning, we dove into creating their new brand identity. The end result was a modernized, humanized brand that reflected their importance and purpose in a student’s medical education journey. Here's to the next generation of physicians! 🩺💼 Learn more about our rebranding work with USMLE. https://bit.ly/3UFRDeq

🎉 Celebrating 5 Years of Impact with The Brigid Alliance! 🎉 This week we had the privilege of attending the Brigid Alliance's 5-year anniversary event, and what an incredible evening it was! From our very first meeting with Odile Schalit, MSW MSc years ago to witnessing her receive the Champion Award in front of a packed house, the journey has been nothing short of remarkable. Seeing the brand we've worked on come to life was a surreal experience for us. To witness people not just seeing but living and breathing the mission of the Brigid Alliance through our branding & design work fills us with immense pride and gratitude. Congratulations to the entire Brigid Alliance team for such a beautiful, moving, and meaningful event! Here's to five years of making a positive impact and countless lives touched by your incredible work in abortion access for all. Here's to many more years of collaboration, growth, and meaningful change. Cheers to the Brigid Alliance! 🥂

Awareness → conversion? It’s a little more complicated than that…  The path to conversion is a meandering journey through the full funnel that requires 8 touchpoints — and that’s just the average! Our latest blog post explores the forgotten middle of the funnel, offering a look at the problems companies face and the solutions needed to transform your marketing strategies. https://bit.ly/4dh08oR #fullfunnelmarketing #digitalmarketing #boostyourbrand #salesfunnel #customerjourney #middlefunnel #engageandconvert #marketingfunnel

📣The 2024 M+R Benchmarks report is here! 📣 We know nonprofits have their hands full — and we love reading about advertising trends and all things nonprofit marketing anyway — so we’ve summarized it for you. From the email vs. SMS debate, to alternate payment methods and changes in upper-funnel spend, we have the scoop on key nonprofit and fundraising trends in our latest blog post. Give it a read! And if you have any questions about what this means for your organization, let us know. We’d love to help you finish 2024 strong. http://bit.ly/4aWC4Wp #NonprofitMarketing #MRBenchmarks2024 #DigitalMarketing #IndustryStudy #DigitalFundraising #AdvertisingReport #NonprofitTrends #FundraisingReport

🌍✨ Tomorrow on World Veterinary Day, we celebrate the dedication of the veterinarians who work tirelessly to ensure the health and well-being of our beloved pets. 🐶🐾🐱 At FWD People, we're proud to partner with Zoetis a company at the forefront of innovation in the veterinary space. Their Virtual Laboratory is a game-changing offering that provides veterinarians with deeper insights into pet health, revolutionizing diagnostics for clinics worldwide. Learn how we worked with Zoetis to create an award-winning campaign for this groundbreaking offering: https://lnkd.in/e5GiQxNK #WorldVeterinaryDay #VeterinariansAreEssentialHealthWorkers #PetCareInnovation #ElevatingCare

Did you know it’s National Volunteer Week? 🌟 As we honor this week, we're reflecting on our collaboration with the UJA Federation of New York. Our partnership involved redesigning their website to improve user experience and streamline navigation. The end result? Increased engagement that empowered crucial volunteers in the vibrant Jewish community of New York City to connect with the organization. Crafting a successful volunteer program is one of the most challenging tasks for organizations. If you've been struggling to better engage your supporters, we'd love to lend our expertise! Delve deeper into our collaboration with UJA and the significant impact of their website redesign in this case study: https://shorturl.at/abMU3 #NationalVolunteerWeek #WebsiteRedesign #VolunteerProgram #NonprofitMarketing

#hiring 🚀 We are growing and looking for an NYC-based Account Manager. Day to day, you'll be collaborating with talented, optimistic, and hardworking folks to help our B2B and non-profit clients build their brands and drive growth. Animal lovers strongly encouraged to apply 🐕 🐈     https://lnkd.in/g_aYAexT

Do you wonder what your role is in an increasingly AI-powered SEM world? The short answer is that this isn’t a human vs. machine situation, and collaboration remains essential. But there are nuances to be aware of as you consider how to best use AI in your organization. Read our most recent blog post to learn more about exactly what AI can do, and where you fit in. https://rb.gy/btvbd7 #AIinSEM #ChatGPT #GoogleBroadMatch #GoogleSGE #SearchAI #AIdrivenSEM #DataDrivenSEM #SEMinnovation #SEMautomation #SEMtech

It's already pretty cool that I get to visit NYC every now and then with the lovely FWD People. But when your work trip coincides with a once in a lifetime solar eclipse, that's pretty magical! I remember being a kid, in my back garden, when we had one over in the UK - peering up at the sun through a burned piece of glass (which wasn't particularly safe) and I didn't think I'd see one again. But here I am! Feeling pretty lucky right now, I must say.