Gap

Last week, we launched our Extra Heavyweight Hoodie which reimagines our iconic hoodie silhouette, designed in partnership with content creator Julia Huynh. The Cut's Hanna Flanagan featured the hoodie in their recent roundup for "Best Hoodies" to shop for this season. See the full roundup down below. "Gap’s newest hoodie that launched earlier this month feels like a warm hug, thanks to the extra heavyweight fleece that’s nearly triple the weight of the brand’s standard fleece. After feeling the quality and weight of the fabric myself, I can’t believe this hoodie is under $100, because I know it’ll last for years. It’s warm and protective yet super breathable. The fit is oversize with drop shoulders and banded cuffs," said Hannah Flanagan, Cut Shop editor. https://lnkd.in/eM47DHvA

Introducing the official Hoodie that Hoodies. We tapped viral content creator Julia Huynh to help us reimagine Gap's iconic hoodie. Erika Everett joined Glossy to share more about the origins of Gap's first ever creator design partnership and how the brand is leading with a social-first mindset: Engaging with creators is “core to any winning marketing strategy,” Everett said, calling this collaboration unique due to its organic nature. Gap’s hoodies, which turn 30 next year, have increased in popularity over the last couple of years. In 2021, its logo hoodie, particularly in brown, became a Gen-Z fixation. “Fleece is a very important category for us. … It’s always nice to take one of those classic icons that the brand is known for and then put a twist on it. And I think that’s the beauty and the magic of this collaboration,” Everett said. Shop the Extra Heavyweight Oversized Hoodie now on Gap.com and in select Gap stores.

Our latest collaboration with CULT GAIA is now live, and we hosted several activations across a few of our stores to celebrate the new limited collection.    At our Times Square, 2 Folsom and LA Grove stores, Gap Inc. teams and LA-based Gap Cardholders were invited to an exclusive early access shopping experience, witnessing the new collaboration firsthand before the official release.    Cardholders were in for a treat as they had the opportunity to meet Cult Gaia founder and designer Jasmin Larian Hekmat and learn more about how the collection came to life.    Check out the Gap x Cult Gaia on gap.com and in select Gap stores! 

Today, we announced our collaboration with LA-based brand CULT GAIA on a limited holiday collection featuring Women's and Kid's products. This collection blends Gap’s beloved essentials with Cult Gaia’s modern, edgy aesthetic, delivering elevated designs and fresh fits for our customers   The collection will be available online and in select Gap stores on October 10.    Learn more about the collaboration on vogue.com:  https://lnkd.in/e-XCat-Q

In celebration of our Gap x Disney limited-edition collegiate capsule, we joined The Walt Disney Company team at the Georgia vs. Alabama football game where brand fans, students, and influencers styled their perfect game-day outfit in their own way with pieces from the varsity-inspired collection. Come with us as we walk through the experience! 🪄

In Reed Nelson's GQ Magazine piece "Damn, Even Gap is Good Now," he highlights what we do best — creating the most-loved essentials of the season. From utility staples and archival-inspired pieces to our proprietary textile CashSoft, check out some of his favorites from our Men's Fall collection on GQ: https://lnkd.in/eeQtmzS2

Fall is all about denim and Heidi Klum looked chic and casual as she was spotted wearing our short-sleeved Denim Jumpsuit on her way to America's Got Talent. Shop the piece on Gap.com and check out Heidi's full outfit on PEOPLE Magazine | PEOPLE.com: https://lnkd.in/dXhbUkSx

Today, WWD shared the news of our Gap x Disney Collegiate Capsule which celebrates Gap's timeless essentials featuring classic Mickey & Friends characters. This new limited-edition collaboration is an expansion of our longstanding relationship with the iconic American brand, delivering elevated and style-forward designs that feature a collection of varsity prints, preppy colors and collegiate fonts. Learn more about the partnership on Women's Wear Daily: https://lnkd.in/g5AY2vrQ

We are proud to be on Indeed's 2024 Top 100 Work Wellbeing Index. Gap champions originality from the inside out, and we are thrilled to be recognized by our own team members for fostering a supportive work environment. https://lnkd.in/euGR9V4E #workwellbeing100 # #WorkWellbeing #WorkLife

Last month, several youth from our community partner The Brotherhood Sister Sol (BroSis) visited our Harlem location to hear from our General Manager Wendy I. and her team on what it's like to work at a Gap store, including sales routines and the various career opportunities in the retail industry. A huge thank you to the BroSis team for taking the time to visit us. Our teams will be visiting the BroSis HQ soon to continue the conversation on career path opportunities.