With today's addition of Timmo Rol, the Garner Network adds deep expertise in #airline and #corporatetravel technology. ***VERY FEW*** people in the industry have managed retailing transformations at 2 airlines and a major #TMC, giving him 360-degree perspective rooted in practical solutions.
With Timmo's help, the Garner team is expanding its airline distribution and retailing offering from research, strategy, and negotiations to also include the practical elements of modern retailing transformation. Reach out to Timmo to find out more about how he can help with organization and architecture design, technology selection, and implementation assistance.
Garner's corporate travel clients should also be on the lookout for Timmo on future calls! He has many insights on how best to navigate the ever-evolving landscape of airline distribution and its ripple effects on corporate travel technology.
Here is Timmo in his own words!
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G'day Airline & Corporate Travel Industry Colleagues,
With over two decades of experience in airline technology and #distribution strategy at companies like Qantas and Virgin Australia, I have been deeply involved in the industry's evolution towards modern #retailing practices. Additionally, during my time at Corporate Travel Management (CTM) AU/NZ, I gained unique insights into the challenges faced by sellers as the industry transforms to facilitate airline retailing in the corporate space.
A critical issue facing our industry today is the integration of modern retailing capabilities (#NDC and Offers & Orders) into existing airline ecosystems. While the potential for personalized, dynamic offers is immense, the challenge lies in implementation without disrupting core operations and facilitating the seamless delivery of new products and enhanced user experiences at the same time.
The key to success in this transition is a holistic approach that balances innovation with practical implementation. First, we must focus on solving customer experience pain points across the entire value chain, collaborating closely with our partners. Second, it's crucial to create value, ensuring the commercial viability of our innovation investments. Beyond that, in today's cost-focused distribution landscape, it's essential for airlines to craft, communicate, and take ownership of their brand and product retailing narratives. This approach requires aligning distribution strategies with IT infrastructure and commercial objectives while differentiating your brand in a competitive market.
And to you corporate travel managers out there: we at Garner have not forgotten about you! As airlines evolve, so will the platforms you use to manage your travel programs. I am already working closely with the rest of the Garner team to help address the needs of early adopters.
I would love to engage in this crucial conversation together. Let's connect on how we can collaborate to shape the future of airline retailing.