GenEdge Consulting

Generative AI is reshaping content creation. A recent MIT study reveals how AI-generated content outshines human-generated content. As marketers, the time is now to start using these tools to give you a competitive advantage. #aiinmarketing #aicontentcreation #aicontentgeneration #marketingeffectiveness #marketing Stay tuned for some training sessions I will offer this year to supercharge your AI skills (and use the rest of your learning budget for the year). Link to the study is in the comments. ... Outperforming human creativity: How AI elevates marketing content A look at a Massachusetts Institute of Technology (MIT) study on the perception and bias of generative AI and humans in content generation. Study findings: - AI and augmented-AI content rated higher. Content created by AI and in collaboration with AI (augmented AI) was seen as better than what human experts or humans assisted by AI (augmented humans) produced. This challenges previous beliefs that people prefer human-generated content over AI-generated content. - Source of content influences perception. When people knew who made the content (human or AI), it affected their opinion. However, knowing a human made the content improved its perceived quality, but knowing AI was involved didn’t how people felt about the quality. This suggests that people favor human-generated content, but do not dislike AI involvement. GenEdge Consulting recommendations: It’s time to use AI in your content generation. Given that AI-generated and augmented-AI-generated content is perceived as higher quality than human-only or augmented-human content, marketers should actively incorporate AI tools into their content creation process. For example, using AI for initial content generation, followed by human editing to ensure brand consistency and voice, or for generating multiple content options to refine and select from. Disclose AI use and highlight human involvement. Knowing content is AI-generated affects its perceived quality, with the bias favoring humans. Marketers should openly use AI in content creation, emphasizing the role that human expertise plays in guiding and refining the AI's output. This approach will mitigate potential negative bias towards AI-generated content and highlight the “better together” relationship between human creativity and AI efficiency. Focus on content quality vs. the creator. The study indicates that the bias in content evaluation is not due to preconceived notions about the creator's competence. Therefore, marketers should focus on the actual quality of the content rather than heavily marketing the source of its creation. The emphasis should be on how the content aligns with the brand's message and engages the target audience, rather than on who or what created it. My point of view: Marketers will not be replaced by AI . . . . . . Marketers will be replaced by other marketers using AI.

Marketers have an incredible opportunity to supercharge their work with AI. For the right use cases, AI will complete 80% of your work; for other use cases, it is a great partner that will make you better. It's great to see studies from the Harvard Business Review that quantify some of the benefits of AI. ... The highest-performing marketers will be those augmented with AI. Don’t just take my word for it. . .5 stats from a recent Harvard Business Review study that every marketer must see: 1️⃣ Consultants using ChatGPT-4 completed 12.2% more tasks on average than their non-AI-using counterparts 2️⃣ Consultants using ChatGPT-4 completed tasks 25.1% more quickly than their non-AI-using counterparts 3️⃣ Consultants using ChatGPT-4 produced significantly higher quality results (more than 40%) than their non-AI-using counterparts 4️⃣ & 5️⃣ All skill levels benefited significantly from having AI augmentation, with those below the average performance threshold increasing by 43% and those above increasing by 17% compared to their own scores My point of view: Marketers will not be replaced by AI . . . Marketers will be replaced by other marketers using AI. Read the full report: https://lnkd.in/g6mcsYt7 #AIinMarketing #generativeai #productivity #marketingproductivity #marketingeffectiveness

Measuring the ROI of AI in your marketing efforts doesn’t have to be difficult. Know the metrics to pay attention to and get started finding the use cases that superpower your work. #generativeai #aiinmarketing #marketing #roiofmarketing

Digging into the next part of my generative AI journey. This time, I am exploring image creation tools and the bias I experienced creating headshots. I would love to know if and what bias you have seen in the tools you are playing with. #generativeai #ai #marketingai #marketing #aiformarketing #aiforbusiness

I read this great article from HBR (yes, I am a bit late). The idea is that even though AI is transforming industries and automating tasks, there are some inherently human talents that remain irreplaceable - I couldn't agree more! In the article, they highlight the three crucial human "super-talents" that AI is unlikely to replace: 1️⃣ Curiosity: AI may make decisions for us, but our natural inquisitiveness is unmatched. Embrace curiosity, explore AI tools, and use them to augment, not replace, your creative instincts. 2️⃣ Humility: With AI feeding us content tailored to our preferences, it's easy to fall into a confirmation bias trap. But true growth comes from self-awareness, introspection, and continuous feedback. 3️⃣ Emotional Intelligence: As AI mechanizes intellectual tasks, our ability to connect, empathize, and communicate becomes even more vital. Prioritize team goals, handle conflicts gracefully, and remember that while AI may win in IQ, EQ remains uniquely human. In a world dominated by algorithms, it's important not to forget our human talents. I truly believe that if we can marry our innate strengths as humans with all of these AI advancements, we can elevate our careers and industries in ways previously unimaginable. Here it is: https://lnkd.in/gzSH638a #AI #HumanTalents #FutureOfWork #EmotionalIntelligence #Curiosity #HBR

Read our most recent article about how marketers should think about their role when using AI tools to accomplish different marketing activities. Hint: marketers continue to play a large role in the marketing's success - knowing where to lean in will differentiate those who thrive with AI. https://lnkd.in/eX52BEF2