Census

We're over the moon to announce that Census has been named Snowflake‎'s Marketing Application Partner of the Year 2024! 🎉 We were recognized for our achievements in real-time data syncing and marketing activation for 130+ mutual customers. Some key partnership highlights: 🏆 Joint Customer Success: Top enterprises such as HubSpot, Canva, Orangetheory Fitness, Crocs, Rippling, Sonos, and Notion have seen remarkable outcomes, including real-time personalization for 170 million users, a 50% reduction in customer acquisition costs, and a 33% increase in email open rates. 🏆 Maximizing Data Value: Over the past year, our shared customers have doubled their usage of Census, significantly increasing the volume of records synced from Snowflake to over 200 business destinations. 🏆 Innovative Product Development: In collaboration with Snowflake's product team, we introduced Live Syncs, the first and only real-time Reverse ETL for Snowflake that enables 100x faster and 100x cheaper data activation compared to traditional solutions. Read Luke Ambrosetti’s analysis of Live Syncs here 👉 ‎https://lnkd.in/gBKY2rWs A huge thank you to Snowflake for this incredible honor and to our amazing customers and partners for their continued support and collaboration. Here's to more innovation, growth, and success together! 🚀 See us this week at Snowflake Summit Booth #1313 and don't miss the Electric Data Carnival at Temple Nightclub on Wednesday June 5th at 9 pm. Check out the full blog post here to learn more about our partnership with Snowflake and the amazing results our customers are achieving: https://lnkd.in/ganutFJj

We’re at the IRM UK Master Data Management conference today and tomorrow. I still have free tickets for tomorrow’s sessions ☺️. Great to meet some new people and see familiar faces in the small world of data.

Alright, we're putting our money where our mouth is. We believe in the importance of privacy and data security. That's why we've built data anonymizer -- a tool that helps you strip PII from any dataset. And you don't even need a Census account to use it. It's super straightforward. Just: ⬆️ Upload your file (CSV, Excel, whatever) 👉 Pick what to anonymize (names, emails, phone numbers...) ⬇️ Download your clean data Everything happens locally on your device. No data leaves your computer, no sign-ups, no credit cards. Give it a try and let us know what you think! https://lnkd.in/geu8SQUw

Our friends at Snowplow are making big moves! Check out the new capabilities they're adding to make AI and analytics more actionable and more successful.

It's a big week for MCU trailers, but it's also a big week for AI - Gemini Flash and Pro are now available within Census! To help get you started, we're sharing: 💥 A nifty guide to Gemini - how it performs, how it's priced, and when to use which model https://lnkd.in/gcKiXUaE 💥 Our learnings about how to keep your AI bills low when testing new models and use cases https://lnkd.in/gWqNudyZ 💥 A cheat sheet on some common LLM benchmark tests and what they mean https://lnkd.in/gy_g85U5

During our recent webinar, we demonstrated data transferring quickly from Microsoft Copilot to Microsoft Fabric and then to Salesforce.   It may have looked like Magic, so I wanted to share that we accomplished this by leveraging Census and their continuous reverse ETL connector to push data changes from Fabric to Salesforce. This powerful integration allowed the Microsoft Copilot Agent to make updates in Fabric, that then triggered Census to push those changes to Salesforce in near real-time.    Census's destination connectors (150+) ensure that the data is always up-to-date and synchronized across platforms, enabling seamless and efficient workflows. We have also integrated Census directly with Fabric to enable this unique capability.   Let us know if you have any questions on how this could apply to your business. 🚀   P.S. Our webinar recording will be on our website soon, but if you would like a direct link, just send me an inMail.

More LLM test results! Our ops team built an engagement score automation to: ✅ Classify each account by its engagement score ✅ Explain the score and highlight areas of interest ✅ Output specific talking points for the next outreach https://lnkd.in/gEy7YEGu BONUS: We've also been putting Claude and GPT head to head. Check out the article to find out which LLM worked better for this use case!

“It’s not about having perfect data. It’s about having useful data,” Jabes says. “The companies that can act on insights faster - even if those insights are imperfect - will be the ones that win.” Check out these notes from our CEO Boris Jabes chatting with Leonid Flek about the state of data today.

Big news - you can now use Claude models in Census! We're excited about how performant these models are, and to show what's possible, we've already got our team testing. Check out this PLG engine our head of data built using Claude: https://lnkd.in/gVzjUW2R Wondering what the big deal is with these models? Check out our analysis of which models we like for which use cases. https://lnkd.in/gwna4uzg

Excited to share that we're welcoming many Avenue customers to the Census family! It's been great working w/ Justin Bleuel and Jeff Barg, Avenue's founders. They've been extremely fired up to make sure their customers are taken care of following Avenue's acquisition by Clay. Their commitment to their customers' success has been incredible throughout this process. For those unfamiliar, Avenue has built amazing technology for data-driven alerting, similar to how we've approached syncing at Census. We've both been dedicated to making company data truly operational. Looking forward to carrying Avenue's torch of excellence in data operations and supporting their customers' success with Census. If you're an Avenue customer reading this, feel free to reach out if you need a hand with your new Census account! #DataOps #RevOps #CustomerSuccess #StartupAcquisition