Hightouch

What do Starbucks, Amazon, Sephora, PetSmart, and American Airlines all have in common?  🌟 Amazing Loyalty Programs  🌟 Amazon Prime: Exclusive perks for members. Starbucks: Special offers & reward points. Sephora: Member events & unique rewards. Nearly every company today is investing in creating similar loyalty programs. Why? Because repeat customers spend more. Statistics show: - Top loyalty programs can boost existing customer revenue by 15-25% annually. - 80% of companies report a positive ROI from loyalty programs, with an average return of 4.9x. - Brands plan to allocate 27% of their marketing budget to loyalty and CRM marketing. Here's the crucial part: To build a great loyalty program, you need to access and use your first-party customer data. The only place that holds all this data is your data warehouse, and the most best technology to put it to work is the Composable CDP. Take PetSmart, for example. By leveraging their customer data effectively with a Composable CDP, they now have over 65M loyalty members, with over 90% of sales coming through their Treats Rewards program. We dove into more of the details in our latest blog + video with the help of retail and loyalty experts like Praveen Koushik Satyanarayana, Atimanas Biswal, and Tom Peace, Certified Loyalty Expert™ - check them out and let us know what you think! https://lnkd.in/eUxSN75u

Want to know the only thing the average American consumer loves in the summer more than Hot Dogs and Baseball? Loyalty Programs. In fact, the average American is enrolled in 17 loyalty programs. 🤯 You may think I'm bluffing, but think about it for a second—you'll probably be just as surprised as I was to find you're close to that number after you add up your favorite shops, airlines, and grocery delivery companies. Retailers everywhere are catching on to this trend by rolling out, revamping, or considering launching their own loyalty programs. Gartner estimates that one in three businesses without a loyalty program plans to create one by 2027. But why? The reason is simple: loyalty programs deliver immense value to consumers while enabling brands to gather critical first-party data. This data helps brands understand customer behavior and preferences, fueling their retail media networks and personalized marketing efforts that transform casual buyers into loyal advocates and significantly boost LTV. I had a chance to work alongside loyalty experts like Praveen Koushik Satyanarayana, Atimanas Biswal, and Tom Peace, Certified Loyalty Expert™ , to dive into what makes loyalty programs tick. Check out our thoughts, and let us know what you think! https://lnkd.in/eRZukqSV #martech #retailmarketing #loyaltyprograms #firstpartydata

Exciting news - we are thrilled to announce our latest partnership between hightouch and Stitchd ! 🎉 At Stitchd, we are constantly keeping up with the latest trends in MarTech to better serve our clients as independent analytics advisors. This allows us to carefully select the best technologies for each organization we work with. After recommending Hightouch in multiple architecture analysis projects, we are pleased to solidify our collaboration through an official partnership. This partnership provides us with direct access to Hightouch's experts, insight into their roadmap, and a sandbox environment to test out new features. This will further enhance our team's knowledge and skills, ultimately benefiting our clients. For Hightouch, this partnership means having a trusted partner in the BENELUX region to assist with complex implementations and guide customers in leveraging composable CDP best practices. Exciting times ahead for both teams! 🚀

WHOOP uses Hightouch and Iterable to send personalized messages that drive members to engage in fitness challenges. By putting their data to work, they increased engagement by 128%! 💪 Want to learn how? Check out this video from Iterable’s 2024 Activate Summit, where our own Kashish Gupta presented alongside Aoife O'Driscoll, WHOOP’s AVP of Lifecycle Marketing. https://lnkd.in/egEdqn2B

Summer G2 reviews are out! We’re thrilled to again win #1 in Reverse ETL and continue to push the boundaries for CDPs, winning dozens of badges for categories like fastest implementation and best ROI. 🏆 G2 Awards are all based on customer reviews, so these mean a lot to us! Read on to find out what customers have to say on G2: https://lnkd.in/eEzBJtHM

Trying to reach EU audiences across ad channels, and remain compliant? 🌟 Exciting news! 🌟 We're thrilled to announce that we support privacy-conscious ad targeting in the EU through a combination of our integration with the European Unified ID (EUID) through The Trade Desk and our compliance features tthat enforce universal opt-outs and adhere to regional data laws. Features include: - Universal opt-outs: Apply field-level governance filters to prevent opted-out IDs from being shared with ad platforms. - Regional Data Processing: In-transit data is processed using the appropriate regional data center, preventing the movement of data across borders and ensuring regional compliance. - Enhanced Addressability: Once data is transferred, advertisers can activate EUID to reach larger addressable audiences across Europe in a privacy-conscious way. Stuart Colman, Senior European Director of Identity at The Trade Desk, comments: “Hightouch provides its clients with a simple and direct way to activate this new currency so they can benefit from the increased efficiency of their digital advertising on the open internet.” Read more: https://lnkd.in/e5SbyJCn

Sometimes it's important to take a step back and appreciate the incredible people that inspire me every day 🙇♂️ We had a great chance to do that last week when we were featured in Redpoint's InfraRed 100 list of companies innovating in cloud data infrastructure. I couldn't make it to NYC this year, but it made me so happy to see that we were able to invite some of our incredible NYC team to Nasdaq to see Hightouch up on a billboard in Times Square! 🗽 To Kashish Gupta and Josh Curl, my incredible co-founders— there’s no one else I’d rather build with. I’m so grateful to work with you every day (and let’s be real, night) alongside our amazing team. I can’t possibly list everyone who has helped us get here from current and former teammates, investors, advisors, personal mentors, customers, or even family & friends over the years. But I just wanted to say thank you for the incredible ride. The best is yet to come. 🔮 📣 Special shout out to our NYC office team who were able to come to Times Square for photo time 📸 — Evan Horowitz Natalie Glaser Brendan G. Hanley Jennifer Chan Chris Smith Kathryn Trainor Allie Williams

In my opinion, hands down, The winner of the best printed words on a T-shirt swag from #snowflakecloudsummit is the Hightouch team. Love this message 💡 and our data team here at SurveyMonkey truly helps monetize through Data and powerful insights. #dataengineering

If you're a big Salesforce or Adobe customer, you’ve undoubtedly been getting calls from your account team to consider their new data platforms - Adobe Experience Platform (AEP) or Salesforce Data Cloud. Should you? At first glance, they're extremely exciting— all your data and business workflow in one platform! Unfortunately, things aren't as great as they seem. We've worked with multiple customers who adopted and then abandoned these platforms. These are the most consistent failures we've seen: 1) Adobe and Salesforce's data platforms aren't flexible enough for sophisticated personalization 2) It's too expensive to store data in these platforms, which limits how much you'll use them 3) Customers must reboot their stack to take advantage of these data platforms 4) The platforms themselves are not mature enough at this time We wrote a full article on this including examples from customers— check it out: https://lnkd.in/evCRSmZm What is the solution? Leverage cloud data warehouses like Snowflake, Databricks, and Google BigQuery. These systems are far more flexible and there's a new generation of CDPs and marketing solutions that can sit directly on top of them to facilitate customer data, marketing, and business use cases. It’s time to break out of the Adobe and Salesforce data jail by harnessing the power of your cloud data warehouse.

Does LiveRamp’s onboarding process feel slow, expensive, and difficult to maintain? You’re not alone. Time and time again, we see customers struggle with manual SFTP uploads, week-long processing times, and overpriced contracts. We re-invented data onboarding from the ground up. With Match Booster, you can onboard new audiences in hours directly from your data warehouse, all at an affordable price. Learn more at https://lnkd.in/gMUFD7z8