Laudable

SCARY STORY TIME 👻 You’re home alone, prepping for a customer interview. Sifting through hours of call recordings. You get that feeling…the hair standing up on your neck… 😳 “I 𝙠𝙣𝙤𝙬 there’s a nugget of gold in here somewhere.” But wait, what’s that creeping in the corner of your Slack? *𝗚𝗔𝗦𝗣* It’s Laudable 😈   Ask it to do the prep for you - and watch it 𝙙𝙞𝙜 𝙪𝙥 customer insights across _all_ call recordings. Suddenly, your customer stories are alive 🧟♀️ ️And your case study prep? No longer cursed ⚡️ Want some paranormal power in your Slack? DM me, I’ll set you up with a free trial. (Real customer, just anonymized👇🏻)

Your best customer references = 𝙚𝙭𝙝𝙖𝙪𝙨𝙩𝙚𝙙. Last week a prospect told me their sales team was leaning on the same three customer references. Every. Single. Time. Their top advocates were tapped out, and it wasn’t even helping them close new deals. This is _exactly_ why we cooked up a slackbot that gets sales the proof they need on any deal—without driving their best customers into witness protection. (Laudable customer proof finder Slackbot... it's a working name 😁 ) Now, sales gets what they need, when they need it. Marketing gets realtime data (not "who asks the loudest?") on what type of stories and content sales needs. And customers get their time back. 🔥

When you use all the customer footage + this is all that's left to repurpose in your case study interview 🫠

Last chance to sign up for ZapConnect tomorrow! You can't miss Angela Ferrante's talk on how she's automated customer onboarding for her fast growing startup Laudable. I got to see this in action first hand as a customer, and to say it's impressive is an understatement. Register here: https://lnkd.in/gWcABUjr

Ryan Quindlen 🦇 absolutely crushed his session at Obsession last week on using AI in customer marketing! Ryan, your forward-thinking ideas and actionable strategies left us feeling inspired and ready to embrace AI for scaling our marketing efforts. You didn’t just talk about the future—you made it feel within reach. Thanks for making such an impact! 🤩 #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy

Marketers putting Laudable in their 2025 budget 😌 11 DAYS left in Q3 (how?!) and we're all in budget planning mode. Curious about Laudable and how pricing works? Long time listener, first time caller? Slide into my DMs and I'll get you a no-pressure quote ASAP 🏃🏻♀️

Yesterday I got to present at the Obsession CLG Tour in Boston, hosted by Base - Customer Led Growth. I shared 4 Laudable prompts for making customer marketing easier. 𝑻𝒐 𝒉𝒆𝒍𝒑 𝒄𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝒑𝒆𝒐𝒑𝒍𝒆 𝒅𝒐 𝒕𝒉𝒆 𝒕𝒆𝒅𝒊𝒐𝒖𝒔 𝒔𝒉*𝒕.👇 〰️〰️〰️〰️ 1️⃣ Generate a draft case study from a customer interview 2️⃣ Check advocacy & case study readiness of a customer 3️⃣ Prep for a case study interview - with custom questions from their call history 4️⃣ Make it way easier for your customers to leave you 3rd party reviews 〰️〰️〰️〰️ 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐭𝐫𝐲 𝐭𝐡𝐞𝐬𝐞 𝐨𝐮𝐭 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟? 👀 Just comment below and I'll send em your way! 〰️〰️〰️〰️ 𝘉𝘐𝘎 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘵𝘰 Gal 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘸𝘩𝘰𝘭𝘦 𝘉𝘢𝘴𝘦 𝘵𝘦𝘢𝘮 𝘧𝘰𝘳 𝘩𝘢𝘷𝘪𝘯𝘨 𝘮𝘦, 𝘢𝘯𝘥 𝘧𝘰𝘳 𝘱𝘶𝘵𝘵𝘪𝘯𝘨 𝘰𝘯 𝘢𝘯 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘦𝘷𝘦𝘯𝘵.

I ranked 12 types of Customer Proof. 𝙈𝙖𝙧𝙠𝙚𝙩𝙚𝙧𝙨 - where does your strategy fall? 👀 ˚✿˚❀*˚❀˚𝓭𝓸𝓷'𝓽 𝓰𝓮𝓽 𝓶𝓪𝓭 𝓪𝓽 𝓶𝓮˚✿˚❀*˚✦˚ Want to make your own tier list? Check out Laudable's free template in the comments 👇

Are you still using a cookie-cutter onboarding flow for every customer?? 🍪🙅🏻♀️ Last week I used Zapier with Gong + ChatGPT to automate a custom onboarding flow for new Laudable customers. Did I mention HOW F'ING COOL THIS IS!? 🤯🤯🤯 Example 💥: 1️⃣ Customer says during our kickoff meeting 🗣 "we have a goal to get 200 new enterprise testimonials by the end of the year" 2️⃣ Instead of requiring a CSM to remember + ask about it ❌, this automation will automatically detect the goal (from the transcript) ➡️ update our CRM with that info, and 🥁 send follow up messages in the customer's Slack channel immediately + 30 and 60 days later to check in on how they're tracking on the goal to get to 200 enterprise testimonials by EOY. What you need 🛠: 👉🏻 Zapier 👉🏻 Gong (or another call recorder that has a Zapier integration like Fathom - AI Meeting Assistant) 👉🏻  ̶b̶a̶s̶i̶c̶ ̶c̶o̶d̶i̶n̶g̶ ̶s̶k̶i̶l̶l̶s̶ Anthropic Claude to write a simple Javascript API call 👉🏻 Your customer onboarding happy path - can be a flow chart or notes doc (Kathryn O'Day has a fantastic substack post on how to think about this if you're a startup) So WDYT and what parts of the customer journey are you automating + customizing? 👀

Excuse me, who gave this guy a microphone? 🤦♂️ JOIN Ryan Quindlen 🦇 aka B2B Batman (shh!) in Boston next week for Obsession by Base - Customer Led Growth. He'll be covering ways to use AI in your B2B marketing WITHOUT sacrificing personality or quality. Register using the link below ⬇️