Great article by Elise Mastio, Director of Marketing at BarFly (which manages HopCat)!
"Gen Z is highly attuned to social issues and prefers to support businesses aligned with their values. Participating in social impact programs is a powerful way to connect with this generation.
At HopCat, we’ve partnered with GiftAMeal, a cause-marketing initiative that turns customer photos into meals for local families in need. Customers simply scan a QR code off our menu, snap a photo of their experience, and we fund a donation to a local food bank to help distribute a meal (1.2 lbs of groceries) to a family in need.
This not only enhances our brand image but also fosters a sense of community and purpose among our guests, forging an emotional connection between them and HopCat. To date, photos taken at HopCat have provided over 8,000 meals to those in need."
https://lnkd.in/g_8zy-En