MRM

Are you going to Adobe Summit? MRMers from around the world are gearing up and excited for next week! Exploring new frontiers of creativity and personalization, connecting with clients and industry friends, and all things innovation will be top o' mind. If you're going to be there, let us know! We'd love to connect. #EveryRelationshipCounts #AdobePlatinumPartner #AdobeSummit

😴 On World Sleep Day, MRM Spain's "Design Your Sleep While You Sleep" for IKEA takes creative commerce to another level. This data-driven campaign allows users to create the personalized bedroom of their dreams by using insights from their sleep cycles.   Through a collaboration with ShutEye, a leading sleep monitoring app, IKEA Family subscribers in Spain can now opt into a new experience that will analyze their unique sleep patterns to generate bedroom product recommendations that can help them have a healthier night’s sleep.    Read more: https://lnkd.in/eRgnEGJf

Proud to have MRM Spain CCO Félix del Valle Conde del Valle representing us on this year's #CLIOHealth jury. Clio Health, founded in 2009, is one of five verticals developed by the Clios to celebrate creative excellence in a specialized field. The program champions boundary-pushing marketing, advertising, and communications that promote physical, mental and social well-being. clios.com/health/ The Clios

Thrilled to have juror representation from Team MRM at the final round of the U.S. #Effies.   Our Global Chief Strategy Officer Diana Caverly & Global Chief Media Officer Katerina Sudit both served as jurors in the general final round. In addition, Teresa Nord, EVP of Customer Experience Strategy was appointed as a juror for the final round of Commerce & Shopper category entries.   Bringing insights from their experience across Strategy, CX and Commerce to the judging process, they were tasked with identifying work that elevates industry standards for marketing effectiveness.   Learn more about the program here: https://lnkd.in/eeefDQ24

During a recent interview, our Global CEO Grant Theron discusses his vision for MRM in 2025 as the agency continues to strengthen its position in CRM, CX, and Commerce. Discussing a renewed agency focus that's centered on growth, differentiation, and long-term value creation, he adds, “Our expertise in Strategy and Creativity must shine as brightly as possible. We’re not just focused on transactional metrics—we’re committed to building lasting brand relationships.”   Read the article in full from Roastbrief: https://lnkd.in/eT9q6qaF

Our teams made the clever discovery that even AI knows that Allegra reigns supreme in allergy care. With #DrowsyPrompts, we encourage viewers to ask ChatGPT and other AI chatbots to act out scenarios like they've taken generic allergy meds, and then to do the same like they've taken Allegra. After testing countless prompts, the results consistently prove that even AI knows that Allegra is the only allergy relief medication on the market that has no drowsiness and 0% brain interference. Try it for yourself! Speaking with MM+M, MRM Global CCO Ronald Ng details how the agency and client partners at Allegra wanted to use AI in ways that other brands hadn't before. “A brave idea is only as strong as a brave client,” he said.    Read the full story from MM+M's Jack O'Brien: https://lnkd.in/gtTKiPjE

MRM, our Platinum #AdobePartner, exemplifies how Adobe Specializations can drive growth, build stronger client relationships, and keep businesses ahead of industry trends. With six Adobe Specializations covering solutions across the entire Adobe Experience Cloud, MRM — a specialized relationship marketing agency — leads implementation and operations engagement across several industries, including Automotive, B2B, Consumer Health, and Financial Services. MRM’s Specialization in Experience Cloud solutions paired with its expertise in Creative operations (including Firefly) enable the global leader to provide end-to-end solutions in areas such as Content Supply Chain and Personalization at Scale. Learn more about our 400 Specializations milestone: https://adobe.ly/4iacxMD

As MRM’s capabilities are always underpinned with data at their core, it’s critically important to have an expert leader in all things data to steward clients and teams—and our new Global Chief Data Officer Jon Taylor is just that.   "Data should be a key ingredient in creating distinctiveness in the first place. It should be central to the creative idea, not just the means to activate it in channels," says Jon in an interview with LBB's Henry McVay. Read in full here: https://lnkd.in/efHdKv3r

Cheers to our MRM Spain team for hosting our first MRM Live Global Town Hall of 2025 in great style! Thank you for a productive, inspiring, and fun few days together in Madrid. Let's keep the strong momentum going! #EveryRelationshipCounts #RelationshipMarketing 

“The opportunity at MRM was compelling because it connects deeply with my interest in technology, creativity and innovation,” MRM Global CEO Grant Theron said in his recent interview with LBB’s Ben Conway. “I’ve always been drawn to areas where data and creativity intersect. While I have loved my prior roles, the prospect of diving deep into areas of specialisms that the market is craving, was just too good to ignore.”   Read the full interview about his first few months as CEO here: https://lnkd.in/eYgrCEq3