With a background in flower essence remedies and reiki, Yasmin Sewell considers herself fairly intuitive. But when she launched her wellness-infused perfume line Vyrao in London in 2021, she could not have foreseen that she was on the precipice of a category shift in the fragrance market. “I’ve always been quite intuitive in my life, and I could not have predicted it,” said Sewell.
About us
Glossy is a daily publication exploring the intersection of fashion, luxury and technology. Launched in 2016 by Digiday Media, Glossy covers this intersection with sophistication, depth and honesty -- and a bit of fun. Digital is the impetus behind almost every decision right now: With online sales of luxury goods growing four times faster than offline, where brands spend their money and their resources has shifted as well, and Glossy will be covering it every step of the way.
- Website
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http://glossy.co/
External link for Glossy
- Industry
- Business Content
- Company size
- 51-200 employees
- Headquarters
- New York City, NY
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Beauty
Locations
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Primary
26 Mercer Street
New York City, NY 10013, US
Employees at Glossy
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Tony Case
Journalist
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Lexy Lebsack
West Coast correspondent @ Glossy.co | Award-Winning Reporter, Editor & Host
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Sara Spruch-Feiner
Senior Reporter at Glossy
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Zofia Zwieglinska
Zofia Zwieglinska is an Influencer International Fashion Reporter at Glossy | LinkedIn Top Voice for Fashion & Beauty 2022 | Speaker on fashion sustainability, innovation and web3
Updates
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“VICs are the driving force of the luxury business,” Sukeena Rao, co-founder of London-based personal shopping firm Luminaire, told Glossy. “They count for a large percentage of global sales with pretty much every brand.” VICs, or “very important customers,” is shorthand in the luxury market for a growing subset of high-end, wealthy shoppers that are “very low key, very off the radar [and] not known to the public,” Rao told Glossy. It’s part of what she calls a shifting market where, 15-20 years ago, the luxury shopper was mostly well-known celebrities or very wealthy public figures. Whereas now, luxury shopping has become more curated and discreet. To wit: The internet calls this “quiet luxury.” Listen to the full episode here: https://buff.ly/47RzLmU
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Nearly every fashion brand in the U.S. relies on the East Coast ports to import goods, or at least materials, into the country. The fact that the strike will affect them is inevitable, but its range depends entirely on how long the strike continues before USMX offers better terms to the workers. An analysis from Everstream Analytics expects that, for every 24 hours of shutdown at the ports, it will take seven days to clear through the backlog. That means that even if the strike lasts just one week, the ports will be backed up until after the election.
The East Coast port strike could back up imports all the way through the holiday season
https://www.glossy.co
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Noah Palmer, vp and gm of men’s global merchandising at Old Navy, said the idea for the collection stemmed from the team’s recent recognition of the growing ‘90s #nostalgia trend. “At the same time, we had a 30th birthday to celebrate and saw that as an opportunity,” he said. “We’re listening to what our customers are asking for. And in every media vehicle we have, people are saying, ‘Hey, I miss the Old Navy of the 1990s.'" #90s
Under Zac Posen, Old Navy releases the ‘94 Reissue collection playing to the nostalgia trend
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With a total population of around 22.5 million, Mexico City, or CDMX, is one of the largest and fastest-growing cities in the world. Its lively culture, rich history and striking architecture have made it a popular destination, and the city’s growing #luxury scene is also set to be a draw. This year, restaurants like Pujol, Rosetta and Em earned their first Michelin stars as part of Mexico’s inaugural Michelin Guide. In addition, the city welcomed new luxury hotels and experiences, including the five-star Alexander Hotel Mexico City, which opened in July, and Soho House Mexico City, the members-only club’s first Latin America outpost. What is more noticeable, however, is the emerging retail market. #mexicocity In this piece by Tatiana Pile, we speak to Nour TAYARA.
The locals' guide to Mexico City
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Tomorrow is your last opportunity to enter this year's Glossy Beauty Awards, recognizing your company's people and achievements over the past year in transforming the beauty and wellness industries.
The Glossy Beauty Awards
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Google Lens is getting an upgrade with more advanced visual search capabilities to improve the shopping experience. Introduced in 2017, Google Lens has become a useful tool for consumers seeking quick and convenient ways to find products. It solves a key pain point for fashion shoppers: identifying and purchasing products spotted online, in stores or on the street without knowing their brand or name. #google #googlelens In this piece by Zofia Zwieglinska, we speak to Lilian Rincon.
Google updates Lens to streamline the path to purchase
https://www.glossy.co
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Iconic fashion-and-Porsche AG pairings have existed for decades. Now, thanks to more brands targeting wealthy shoppers, more social media mood boards focusing on an aspirational lifestyle and #Porsche itself leaning into the fashion opportunity, the rate of their rollouts has accelerated. “When we want to attract certain audiences, we need to lean into interests they like,” said Ayesha Coker, vp of marketing at Porsche Cars North America. “We’re meeting driven women where they are: They drive a car, they travel, and they wear stylish clothes.” #fashion In this piece by Jill Manoff, we speak to David Ben-David of Sprayground.
Inside fashion's love affair with Porsche
https://www.glossy.co
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In a marketplace where consumers are increasingly demanding authenticity, #luxury brands are pivoting to #sports partnerships to connect with their audiences. #athletes Read more: https://lnkd.in/eDuifmqg
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#Athletes and #luxury brands — two seemingly distinct worlds that, over the past few years, have become inseparable, bringing new energy to both industries. In a marketplace where consumers are increasingly demanding authenticity, luxury brands are pivoting to #sports partnerships to connect with their audiences. Forget digitally native influencers — athletes are now the ultimate ambassadors of luxury, combining their aspirational lifestyles with a sense of relatability that’s hard to beat. In this piece by Zofia Zwieglinska, we speak to Simar Deol of The Future Laboratory, and Tom Garland of edition+partners.
Game Changers: How athletes are redefining luxury fashion's marketing playbook
https://www.glossy.co