This week, we discuss Paris Fashion Week’s homogeneity and safeness, Hedi Slimane’s 6-year tenure at Celine and his replacement, and LVMH’s $110 million-per-year deal with Formula 1.
About us
Glossy is a daily publication exploring the intersection of fashion, luxury and technology. Launched in 2016 by Digiday Media, Glossy covers this intersection with sophistication, depth and honesty -- and a bit of fun. Digital is the impetus behind almost every decision right now: With online sales of luxury goods growing four times faster than offline, where brands spend their money and their resources has shifted as well, and Glossy will be covering it every step of the way.
- Website
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http://glossy.co/
External link for Glossy
- Industry
- Business Content
- Company size
- 51-200 employees
- Headquarters
- New York City, NY
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Beauty
Locations
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Primary
26 Mercer Street
New York City, NY 10013, US
Employees at Glossy
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Tony Case
Journalist
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Lexy Lebsack
West Coast correspondent @ Glossy.co | Award-Winning Reporter, Editor & Host
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Sara Spruch-Feiner
Senior Reporter at Glossy
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Zofia Zwieglinska
Zofia Zwieglinska is an Influencer International Fashion Reporter at Glossy | LinkedIn Top Voice for Fashion & Beauty 2022 | Speaker on fashion sustainability, innovation and web3
Updates
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Over the last year, Stitch Fix has increasingly used data and AI to create personalized shopping experiences. Its newest bet on AI, a tool called StyleFile, aims to improve its service as the company works to recover from an extended rough patch. StyleFile is a personalized style profile assigned to each Stitch Fix customer based on their preferences and shopping behavior. When customers join, they take a survey to define their style, resulting in profiles like “Edgy” or “Boho.” This profile then guides the styles they see when shopping independently on the platform and ensures that the items curated for them in their “Fix” orders match their tastes.
Stitch Fix introduces AI-driven customer profiles amid revenue decline
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Two years ago, Julia O’Mara and Brian McMahon relaunched the social app they founded, Pickle, turning it from a platform for crowdsourcing clothing recommendations into a peer-to-peer rental service At the time, it was a gamble. But McMahon and O’Mara said the move has paid off. Influencers like Remi Bader and Serena Kerrigan have become organic users and evangelists for the app, and Danielle Bernstein will be renting out her clothes via Pickle starting this weekend.
Is peer-to-peer rental the future of the fashion side hustle?
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“It’s always a bit more exciting when you can’t initially get a product. It creates a little bit of that FOMO experience,” said Bonnie Szucs, vp of business development for Bubble. But even with social media driving much of #Bubble's brand awareness, a brick-and-mortar presence is still crucial to reaching consumers, making Priceline a crucial partner to expand to the region, Szucs and founder Shai Eisenman said.
Gen-Z skin-care favorite Bubble expands to Australia
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This week, a month after rolling out its first-ever influencer-fronted campaign, Cetaphil introduced a brand refresh starting with a two-day L.A. pop-up dubbed SkinLabs. The goal is to highlight and celebrate the science behind the brand. Ahead of SkinLabs, which kicked off on Tuesday, Cetaphil quietly dropped a new campaign with the theme “For Everyone’s Sensitive Skin.” Supporting the science-centered refresh, the campaign calls attention to the fact that Cetaphil’s products are safe for everyone, regardless of age, gender or race.
On the heels of its Katie Fang campaign, Cetaphil gets a brand refresh
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Glossy connected with tastemakers in the #fashion, #beauty and adjacent worlds to get their takes on the art, furniture, books and collectibles worth purchasing now, based on their personal favorites and recent purchases. Here’s what’s hot for the #home and beyond, according to Francisco Costa, Tanya Taylor and other influential business leaders.
From art to furniture, what tastemakers are buying now
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In New York, wealthy individuals have transformed their self-care days from basic at-home routines to lavish experiences at high-end wellness clubs, where they can indulge in cold plunges, saunas, IV drips, sound baths and hyperbaric chambers, among other luxury treatments. The rise of luxury wellness clubs, which promise to enhance health through biohacking, is part of a bigger movement. According to management consulting firm McKinsey and Company, the consumer wellness market is currently valued at about $1.8 trillion, growing at 5-10% annually. Fueling the growth are doctor referrals and the growing consumer desire for personalized services.
Have we hit peak wellness spa?
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Having initially embraced dupes, as Gen Z grows up, they're starting to get their first tastes of luxury. Some got Louis Vuitton or Chanel bags at Christmas, according to Casey Lewis, the Gen Z expert behind the popular Substack After School. But luxury can also mean scarcity — whether it's a viral camo sweatshirt from Abercrombie or the LoveShackFancy x Stanley Cup.
How does Gen Z define luxury?
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With a background in flower essence remedies and reiki, Yasmin Sewell considers herself fairly intuitive. But when she launched her wellness-infused perfume line Vyrao in London in 2021, she could not have foreseen that she was on the precipice of a category shift in the fragrance market. “I’ve always been quite intuitive in my life, and I could not have predicted it,” said Sewell.
‘I don’t look at any fragrance brands’: Vyrao founder Yasmin Sewell on staying ahead of the wellness fragrance curve
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“VICs are the driving force of the luxury business,” Sukeena Rao, co-founder of London-based personal shopping firm Luminaire , told Glossy. “They count for a large percentage of global sales with pretty much every brand.” VICs, or “very important customers,” is shorthand in the luxury market for a growing subset of high-end, wealthy shoppers that are “very low key, very off the radar [and] not known to the public,” Rao told Glossy. It’s part of what she calls a shifting market where, 15-20 years ago, the luxury shopper was mostly well-known celebrities or very wealthy public figures. Whereas now, luxury shopping has become more curated and discreet. To wit: The internet calls this “quiet luxury.” Listen to the full episode here: https://buff.ly/47RzLmU