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I Help Scale Amazon stores Using the Systems and Methods I used to Grow Two Brands & Successfully Exit Them. Side Hustle: Documenting My Journey and Sharing the Lessons Learned Along the Way
There’s a strategy I love using for my Amazon clients to grow profits and revenue without increasing ad spend. I’ve applied this strategy dozens of times in 2024. Most recently, one client’s hero product went from $15k monthly profit to nearly $30k. It doesn't work for all products, but the impact can be very strong once it does. So, if you want to boost profits without spending more on ads, keep reading… Here’s how it works: Let’s say you’re selling a toiletry bag. If you’re ranked around 10k BSR in the Beauty category, you’re far from the top of your category. If you move to a similar category like “Toiletry Kits,” where the #1 spot has a BSR of 16.7k, you immediately receive the Best Seller Badge. The Best Seller badge will increase all the main KPIs for your products, such as CVR, CTR, and organic rank. Analyze it for your products: • Go into your current category. • Look through similar categories in the category tree. • Check the BSR of the #1 product in each relevant category. • If your BSR is better, move your product to that category. Many people worry that this could hurt their organic ranking. In my experience, it rarely causes issues if the category is somewhat relevant. Give this a shot; it could be the simple shift that doubles your profit. P.S. My team and I can analyze your brand and check those categories for you, for free. We'll create a growth plan outlining what we would do to double your brand's profits if we were in your situation. DM me for more info. ♻️ Repost if you found this helpful.