GNO Solutions Ltd

There’s a strategy I love using for my Amazon clients to grow profits and revenue without increasing ad spend. I’ve applied this strategy dozens of times in 2024. Most recently, one client’s hero product went from $15k monthly profit to nearly $30k. It doesn't work for all products, but the impact can be very strong once it does. So, if you want to boost profits without spending more on ads, keep reading… Here’s how it works: Let’s say you’re selling a toiletry bag. If you’re ranked around 10k BSR in the Beauty category, you’re far from the top of your category. If you move to a similar category like “Toiletry Kits,” where the #1 spot has a BSR of 16.7k, you immediately receive the Best Seller Badge. The Best Seller badge will increase all the main KPIs for your products, such as CVR, CTR, and organic rank. Analyze it for your products: • Go into your current category. • Look through similar categories in the category tree. • Check the BSR of the #1 product in each relevant category. • If your BSR is better, move your product to that category. Many people worry that this could hurt their organic ranking. In my experience, it rarely causes issues if the category is somewhat relevant. Give this a shot; it could be the simple shift that doubles your profit. P.S. My team and I can analyze your brand and check those categories for you, for free. We'll create a growth plan outlining what we would do to double your brand's profits if we were in your situation. DM me for more info. ♻️ Repost if you found this helpful.

That’s my favorite strategy to guarantee strong wins on Black Friday and Cyber Monday weeks. Many Amazon sellers I’ve talked to are sleeping on the big sales days like BFCM or Prime Day. They are not planning for those days and underestimate how strong they can be… If this sounds familiar to you, and you want to crush the coming BFCM, keep reading… One strategy I’ve used for the last 5 years made me millions. Using Prime Exclusive discounts on Prime Days, Black Friday & Cyber Monday weeks. I’m a big fan of using it for as many products as possible across all marketplaces. The main benefits are: • It costs only $50 for all your products. • You can turn it on and off during the sale day. • Get the same badge as Lightning Deals and Best Deals. • Stay for the full duration of the event. • You can use it in all the marketplaces. I recommend all my clients to set it up for all their products. Last month on Prime Day, we had one client with a ‘dead’ product in the Canadian marketplace. He used our Prime Exclusive Discount framework. It helps him control his discount amounts. The results were amazing. • From selling 10-20 units per day, sales grew to 107 units in 1 day. • TACOS was low, resulting in 18% margin. • Raised the Canadian marketplace's performance to an all-time high. This is a tier 3 product. In other words, we’re not thinking about it, not in the U.S. or in the CA marketplace. But this is a good reminder that anything can happen during peak season and on big sales days. Now we're working on a more strategic plan for the coming peak season. I would recommend that you do the same: • Have a plan for all your listings, not only the US ones. • Start your plan by using Prime Exclusive Discounts for BFCM. • Don’t assume the slow products will remain slow on big sales days. You cannot predict which of your products will catch fire. P.S. ♻️ Repost if you found this helpful. If you like this content, follow me, Ouriel. I'll do my best to make your brand stronger on Amazon.

One of our Amazon clients is saying, “GNO turned our business around” Those are the top 4 things we did with them. My partner and I have been in the Amazon business for 7 years. We built and exited two brands, and now at GNO Partners we are working with over 70 brands. A common pain for Amazon sellers I see is: The longer you are in the Amazon game, the more you realize how much there is to do and learn. We are still there, learning and testing new stuff every day. The problem is when you start feeling lost… If that’s you, keep reading… When working with clients, we dig into their business and analyze everything. Next, we create a plan. It shows what we would do as the brand owner based on its situation. For example, the clients who sent us the video review attached to this post had: • Profit margins are trending down. • Stagnant sales for the last 2 years • Poor Amazon PPC performance. With the problems in mind, we use our systems and processes to solve them. For the clients in the video, for the last few months, we did things like: • Inventory management system • Cash flow management • Focusing on higher organic rankings for the right keywords • Learn the ins and outs of Amazon PPC with our systems. After a few months of work, everything is trending up and looks very promising. Now, we are pushing for a record-breaking peak season! So, if you feel anything like our clients, you’re welcome to DM me. We’ll be more than happy to see if we can help you grow your Amazon brand.

Four important updates for Amazon sellers this Q4: Peak season is almost here, and many sellers still aren’t prepared to maximize their profits. It's my 7th peak season, so trust me when I tell you - getting these fundamentals right will make a huge difference. Keep reading for 4 key updates that will set you up for success: 1. FBA Peak Season Fees: • FBA fees have officially increased. • Get your new FBA fees and calculate your new gross margin. • Consider adjusting your TACOS levels to maintain your profit margins. (Link in the comments) 2. Prime Exclusive Discounts (PEDs) for BFCM: • PEDs are now open for Black Friday and Cyber Monday. • Submit all your ASINs that won’t be used for Best Deals • PEDs are a no-brainer for boosting sales for 90% of the products, use them. 3. Inventory Management: • From Nov 11 to Dec 29, Amazon fulfillment centers will prioritize customer orders. • They still receive new shipments but with limited slots. • Ship all the units you need for the peak season ASAP. 4. Reimbursement Window Changes: • Starting next week, Amazon’s reimbursement window is shortening. • Make sure to adjust your processes to meet the new, shorter timelines for claiming reimbursements. • If you’re unaware, check the link in the comments. I clarified the whole thing. Act fast, plan well, and crush the peak season. I’m rooting for you. P.S. ♻️ Repost if you found this helpful. If you like this content, follow me, Ouriel. I'll do my best to make your brand stronger on Amazon.

Amazon Sellers: that’s the easiest way to grow your brand on Amazon. Many sellers aren't sure what to focus on to grow their brand. Many are missing one specific 𝐦𝐢𝐬𝐬𝐞𝐝 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 that has a very high chance to grow your brand: Launching bigger variations with higher price points. At GNO Partners, we’ve helped dozens of brands see higher profits with this simple strategy. If your hero child ASIN sells for $9.99, consider launching a $29.99 to $49.99 option—a 5-10 pack or larger size. One of our clients, whose main SKU is $14.99, introduced a 10-pack at $67.99. The result? It contributed 20% 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐫𝐨𝐟𝐢𝐭 of the parent ASIN in just one month, becoming the 3𝐫𝐝 𝐛𝐞𝐬𝐭-𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐯𝐚𝐫𝐢𝐚𝐭𝐢𝐨𝐧. By adding a bulk-buy option, you'll attract a smaller but profitable segment of buyers looking for bigger quantities. Benefits you'll see: • Higher AOV (Average Order Value) • Lower ACOS for PPC campaigns • Better margins for the parent ASIN The best part of this tactic? It has very high chances of success: • You leverage the parent ASIN’s reviews and traffic. • Start with a small amount of units, then order more once you see success. • Then, implement the tactic across your other products. Test it across your product portfolio, and watch your profits grow. P.S. ♻️ Repost if you found this helpful. If you like this content, follow me, Ouriel.

When we A/B test new main images on Amazon, we use this 3 step process to track results. I’m talking to many sellers who don't trust Amazon's A/B testing tool, so they don't test their main image often. I don’t like the tool either but not testing your main image means missing out on a huge opportunity. I’ve seen and helped dozens of products transform overnight with better main images. To learn how we measure our test results without Amazon’s A/B testing tool, keep reading… Here’s the 3-step process we use to monitor results after changing our main image: 1/ First 3-5 days: Monitor sales. If the sales tank, undo the change or move to the next test in the pipeline. 2/ If sales are stable or increasing, check CTR: • Go to Brand Analytics → Search Catalog Performance. • Monitor the CTR column for the ASIN you’re working on. • The data is weekly—check it for the first 2-3 weeks after the change. • Then, Go into your main PPC campaigns • Open your campaigns that target Top of Search for your main keywords. • Monitor the CTR in Top of Search placements. With Search Catalog Performance & PPC campaigns, we can tell if the new main image is a clear winner. 3/ If we’re still not sure but the sales trend is positive, we’ll use Amazon’s A/B testing tool as a backup. Let it run for 4 weeks, and judge the test success based on the product sales and the test result. That’s the process we’re using for 85% of our tests. I recommend testing at least 1 new main image monthly for your best-selling products. Use this process to track the CTR impact and maximize your product’s performance. P.S. ♻️ Repost if you found this helpful. If you like this content, follow me, Ouriel. I'll do my best to make your brand stronger on Amazon.

Here are the top 3 things we did with our client to grow his monthly profits from $35k to $157k. At GNO Partners, we work with 70+ brands, helping them prioritize where to put their attention to grow their brand on Amazon and helping them execute the plan. With this approach, many of our clients see rapid growth. In this case, we helped one client significantly boost his profits during his peak season. Here are the top 3 things we did to move the needle: 𝐌𝐚𝐢𝐧 𝐈𝐦𝐚𝐠𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: • We saw the potential to improve the main image as it had both boy's and girl's variations.  • If the main child ASIN was blue, half the market (girls) could be missed.  • So we used our Main Image Framework.  • Within a few tests, we doubled sessions and CTR. 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐀/𝐁 𝐓𝐞𝐬𝐭𝐢𝐧𝐠: • The client's main product has a high gross profit margin before PPC. • This allowed us to use our Pricing A/B Testing framework.  • Within a few tests, we found a new optimized price point. 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐎𝐮𝐫 𝐏𝐏𝐂 𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬: • We identified several key areas missing from their PPC strategy.  • We then implemented our processes to fix the gaps. • Now, we continue to optimize his PPC and push his products to new, broader keywords. Everything we did focused on the foundational aspects of the brand. Master the basics, become the best in your niche, and the rewards will follow. 𝐏.𝐒.  Not sure how to take your brand to the next level? DM me, I’ll be happy to see if we can help.

I had multiple Q4 periods where I 3-4x my normal monthly profit. This is one of the main tactics I used. Every year, I see sellers missing out on Q4's massive profit potential. They hope to maximize sales but lack a proper game plan to make it happen. Keep reading and steal one of my tactics to prepare for the peak season… I used this tactic and had several Decembers with $250k+ monthly profit. I used it last year with many of our clients at GNO Partners, who had record-breaking months. The goal is to find your top-performing keywords from last year’s Q4 and start targeting them now. We'll see which currently works best for us. Then, we'll improve our organic ranking before the peak season and know our best keywords to push for. To do this, follow the next 7 steps: • Go to Amazon → Brand Analytics. • Filter Search Query Performance by December 2023. • Identify 20-50 top-performing keywords. • Launch new SP campaigns (Exact & Phrase). • Cap each campaign with a max of 15 keywords. • Start with medium bids and increase them over time. • Track Organic ranking and double down on the KWs that improve Starting early gives you time to test what works, adjust bids, and optimize campaigns. When Q4 traffic spikes, you'll be able to push the highest-converting keywords. This will maximize your profits. I recommend doing this for all your main products right now. P.S. ♻️ Repost if you find this helpful. If you like this content, follow me, Ouriel. I’ll keep posting my Q4 tactics.

Amazon Sellers, your product's TACOS should guide your PPC optimization. Many Amazon sellers are wrong about the way they optimize their PPC campaigns. They optimize their campaigns in the same way. They don't consider their product's TACOS. The following framework was the cornerstone of building and exiting my brands on Amazon. So, want to know how TACOS can impact your PPC? Keep reading… You should set monthly TACOS targets per parent ASIN and check weekly if your products are: • Within your TACOS range. • Under your TACOS range. • Above your TACOS range. Each scenario dictates how to optimize PPC. 𝐖𝐡𝐞𝐧 𝐓𝐀𝐂𝐎𝐒 𝐢𝐬 𝐚𝐛𝐨𝐯𝐞 𝐭𝐡𝐞 𝐭𝐚𝐫𝐠𝐞𝐭: • Aggressively lower bids, pause, or negative exact bleeding KWs or Search terms. • Lower bids for under-performing KWs • Reduce budgets for under-performing campaigns • Shift spend from research campaigns to successful/ranking ones 𝐖𝐡𝐞𝐧 𝐓𝐀𝐂𝐎𝐒 𝐢𝐬 𝐛𝐞𝐥𝐨𝐰 𝐭𝐡𝐞 𝐭𝐚𝐫𝐠𝐞𝐭: • Increase budgets for successful campaigns • Do more harvesting & isolation to target additional KWs • Start ranking campaigns for good opportunities and go aggressive. • Raise bids for successful targets & under clicked targets (<2 clicks in 30 days) When my product is within the TACOS range, I’ll continue normally with my optimization system. To sum up, if you want to follow this framework: First, set TACOS targets at the start of the month. Then, optimize your PPC campaigns weekly based on TACOS performance Adjust the PPC optimization accordingly to hit your targets. Do the process weekly, and keep navigating your product to the TACOS range you set for it. P.S. ♻️ Repost if you want to help your network make more profits on Amazon.

Amazon Sellers— Use my tactic to cut spending on low-performing PPC ad placements. Many think we can’t reduce impressions and spend on specific SP placements due to the lack of negative placement bids. That’s not true. At GNO Partners, we help 60+ Amazon brands boost PPC performance with proven systems like this one. If you’re looking to improve your PPC, keep reading… Weekly, you should check your PPC campaigns and evaluate placement performance. When you notice campaigns with: • Strong results in Top of Search and Rest of Search • Weak results in Product Page placements • A 0% Product Page placement bid • Product Page spends more than 25% of the campaign’s total You’ll want to take action to reduce the spending on Product Page placement as much as possible. Do the following: • Lower KW bids by 20-30% (or 50% for more aggressive cuts) • When lowering bids by 50%, increase TOS & ROS bids by 100% • For a 30% cut, increase TOS & ROS by 43% You lower the keyword's base bid. This cuts your impressions in all placements. Then, you raise the bids for the successful placements. This will increase your impressions in those placements. Until Amazon allows negative bid adjustments, this is the best way I found to control spend by placement. Use this tactic to optimize your campaigns and drive more effective results. **Use the same tactic if different placements are working well/poorly.   P.S. ♻️ Repost if you want to help your network improve their Amazon PPC.