GNW Consulting

Season 2 (or 2.5) of Old Fashioned Marketing started with a bang. Is the Art of the Possible actually BS? Spoiler: Raja Walia and Andrea 🤓 Lechner-Becker think so. So what's better? How about we focus on the art of the PROBABLE? What do you think? Have you ever realized the Art of the Possible or are we much better off focusing on what's probable? To watch the full episode, head over to our YouTubes: https://lnkd.in/gf8igPpC

Adobe Marketo Engage, a leading platform in this space, empowers marketers with a variety of tools to achieve personalization in #marketingautomation. A standout feature is #ProgramMemberCustomFields (#PMCFs), which allow you to capture and leverage detailed data on individual program members. In this week's #RevOps Recap we look at how organizations can utilize PMCFs, to create more personalized, data-driven campaigns. #RevOps #RevenueOperations #MarketingOperations #MarketingOps #B2BMarketing #Marketo #AdobeMarketo #MarketoEngage

We're thrilled to share an insightful article by our Director of Revenue Analytics, Kelsey White, discussing the 8 Benefits of Multi-Touch Attribution. 📊 Understanding the complete customer journey is key in today's complex marketing landscape for optimizing strategies and driving success. Key takeaways include: 📈 Holistic View of Campaign Performance 🎯 Improved Budget Allocation 💡 Boosted ROI 🛠️ Informed Decision-Making 📊 Comprehensive Attribution Models Read the full article here 🔗https://lnkd.in/dfe8pm2y #RevenueAnalytics #MultiTouchAttribution #MarketingInsights #GNWConsulting

In today’s highly competitive #B2BMarketing environment, a well-crafted #AccountBasedMarketing (#ABM) strategy is the key to driving growth by focusing on high-value accounts. But before selecting an ABM tool, it’s critical to align your marketing efforts with your overall business goals. Adobe Marketo Engage's #TargetAccountManagement (#TAM) tool offers the robust capabilities needed to execute ABM effectively. In this article authored by Beth Corby of @GNW Consu on #RevOps Recap, we’ll dive into why a strong ABM strategy is essential for success and how Marketo’s TAM can help organizations maximize their marketing impact and achieve measurable results.

Great news! 🎉 GNW Consulting is sponsoring [Event Name] this year, and we’re doing something special to celebrate. (check comment, Select Most Recent) We’ve got FREE full-pass tickets to give away, plus we’re hosting an executive dinner at one of the best steakhouses in town. 🥩 It’s the perfect chance to meet, chat, and enjoy some amazing food with fellow industry folks. If you’re interested, just shoot me a message—tickets and dinner spots are limited! Register for the Executive/Leadership Dinner, or DM us for tickets! Link in the comments! MarketingOps.com #EventSponsor #Networking #GNWConsulting #FullPassTickets #HostedDinner #MOPsApalooza24

🚀 Unlocking your MoPs budget isn't about the latest tech—it's about mastering the basics. By focusing on core marketing fundamentals, you can build a compelling case for investment that aligns with your company's goals and drives measurable results. Check out this insightful piece by Raja Walia on Customer Think that dives into how leaning into these essentials can help secure the budget you need to power your marketing operations. 💡 #MarketingStrategy #MoPs #BudgetPlanning #MarketingFundamentals

Need help with Adobe Marketo Reporting? Our Sr. #RevOps Strategist Beth Corby shares how to get better reporting leveraging Program Member Custom Fields! See below ⬇⬇⬇⬇⬇

Misalignment between marketing, sales, and client success happens far too often and as a result, revenue is lost and company goals are missed. The question ultimately becomes "How can we identify misalignment across these teams and get things on track?" This is why GNW Consulting created the Revenue Operations Framework. The #RevOps Framework serves as a comprehensive tool for understanding how Marketing Operations impacts an organization and the benefits it provides. This outlines the outer layer and progresses towards the core. Our 2-minute explainer video gives a breakdown on how the framework works, layer by layer. Download your copy (link in comments) and start on the path to achieving alignment! #MarketingTechnology #MarketingOperations #MOPs #MarketingOperations #MarketingAttribution #RevenueOperations #RevenueAnalytics #SalesOps #CustomerSuccess #ClientRetention

Adobe Marketo Engage recently made a new feature set available across all instances called Interactive Webinars and we are more than just a little excited about it! Interactive Webinars leverage Adobe Connect to allow Marketo Engage users to seamlessly host and present live virtual events within the Marketo Engage and it is a game changer for #B2BMarketers who want more engaging Webinars that tap into the advanced capabilities of #Marketo. Join us for a live product demo with Adobe's own Joe Stewart, Nicholas Bilić and Allie House (Flory-Brown) on August 6th at 1:00 pm MST and uncover the possibilities with Interactive Webinars!

According to Forrester, 56% of marketers believe that personalized content is essential for a successful #ABMStrategy. With this in mind, it is safe to predict that personalization will continue to take center stage in 2024 and beyond–especially with #artificialintelligence being incorporated. In this article, we dive into how businesses can leverage #AI to help develop effective #ABM strategies to connect with their target audience.