goBRANDgo!

Happy 5th anniversary to the wicked smart Kendra Gilligan, Senior Marketing Strategist! Kendra is a thinker and a doer who helps our clients navigate the big picture while being able to get down with the best of them in the weeds of Google Ads. Kendra, we are grateful for all the ways you guide our clients and team. Grab a handful of Goldfish crackers and turn on a murder mystery to celebrate Kendra today!

Elizabeth Spring and Laura Dwyer are in Chicago today to cheer on our partners at Sodick, Inc., and learn from the exhibitors and speakers at #IMTS2024!

Press check time! Big deliverables going to print today. We are grateful to our partners at Garlich Printing Company (special shout out to our friend Andy Garlich 👏 ) for taking great care of us and our clients!

B2B website not driving leads? Here are 9 reasons why and 4 no-code things you can do to fix it.

EMAIL MARKETING TIP: Using Friendly Froms Did you know that changing the sender name (not the sender email address) in your email communications can increase open rates? This method is something we've been testing for a while, but the term "friendly from" was new to us thanks to our friends at the Exit Five podcast! Elizabeth brought this knowledge to our team, and we can't wait to start using it in more creative ways. What are some methods you're using to increase engagement for marketing and sales emails?

Paid search ads are the French omelettes of the digital marketing world — simple, but easy to mess up, and glorious when done perfectly. 🍳 Each aspect of a paid search ad serves a unique purpose and has its own guidelines for character counts. We geek out on copywriting for paid search — because there are few things more satisfying than creating the ideal blend of keywords, emotion, calls to action, and reasons to believe in such a compact space! What are you geeking out on lately?

Want more leads from your website? Here are 4 no-code ways to improve conversion on your WordPress website: 🔘 optimize call-to-action buttons 🏃 improve page loading speed with WordPress plugins + image optimization 💨 simplify forms 💬 add testimonials + trust signals Learn more here: https://loom.ly/g13a8NU

Happy 3rd anniversary to Nik Glanz, Data Analyst! Nik continues to evolve our data and analytics chops through automation, iteration, and constant learning. Nik helps our team stay on top of the changing algorithms across digital channels so we can advise our clients, and he plays a critical role in the success of campaigns with setup according to best practices and accurate measurement. Nik is known around the office for always making sure we never miss a fantasy sports season and running awesome trivia contests. We couldn't be more grateful to Nik for his passion and dedication!

"We want to be #1 on Google for these keywords — why isn't my website showing up highly in search?" It's a question we get a lot, and while there's no single answer, Core Web Vitals (CWV) is one essential piece of the puzzle in setting your site up to rank highly on Google. But what are Core Web Vitals, anyway? WebOps Specialist Sam Casey explains it all!

FACT OR CRAP? Word count is a factor in how highly content will rank in Google search. 🤔 🤔 🤔 According to Search Engine Journal, this is crap 💩 "What Google cares most about when ranking search engine results is satisfying user intent. It may take 50 words, 100 words, or 1,000 words to communicate what a searcher needs to know. That number will vary from query to query."